Recommended preface to "The Science of Seduction": Put "The Science of Attention" in your backpack and read it easily at any time
As early as several years ago, I once read the author of this book [Ban. Articles and reports written by Ben Parr in the media. I’m glad to learn about “Allure Science: In the age of distraction, how to grab everyone’s attention, make the world listen to you, see you, and even be willing to pay for it?” (opens in a new tab)” is about to be published. This is a practical and interesting book. I am happy to recommend this new book to everyone.
Graduated from Northwestern University in the United States. Parr, who used to be a columnist for the well-known technology media CNET and the former editor-in-chief of the technology and social media Mashable, is now the co-founder of DominateFund. What’s more worth mentioning is that he calls himself an expert on attention.
Overall, class. Parr can be regarded as a successful person with cross-border development. In his past media career, he has won many awards. He is a journalist, columnist, entrepreneur and investor.
He wrote in “Allure Science: In the age of distraction, how do you grab everyone’s attention, make the world listen to you, see you, and even be willing to pay for it?” (opens in a new tab)” examines many psychological phenomena that attract our attention and puts forward many interesting viewpoints. At the same time, class. Parr also suggests how we can use the science of seduction to chart and preserve our attention in our thoughts, work, companies, and other things in our lives.
Whether you are an artist, salesperson, teacher, engineer or marketer, or even a parent, you can be inspired by this book to gain a deeper understanding of attention and psychological science, and then put those ideas, insights, projects or products that need attention into the spotlight one by one.
The author explains in the book (opens in a new tab) why our minds actively pay attention to certain events or people but don’t care about other events? He also proposed seven triggers that can trigger attention to help readers effectively capture or retain the attention of friends, colleagues, customers or fans.
This book (opens in a new tab) The author interviewed many elites in different fields, such as Xuerou, the chief operating officer of Facebook. Sandberg, well-known director Stephen. Soderbergh, LinkedIn CEO Jeff. Weiner, Nintendo general manager Shigeru Miyamoto, and Alexis. Ohanian and others combined the perspectives of more than fifty scientists and researchers to analyze people’s mentality and trajectory of attention shifting.
What shocked me the most was the author’s interview with Forbes reporter (opens in a new tab) revealed that he spent two years investing in the research, editing and writing of this book, and eliminated the essentials from numerous interview materials, leaving only 10% of the content in the book. class. Parr transformed his observations into really important key information, allowing everyone to put this originally complex and difficult knowledge into their backpacks and easily take it with them.
If you are interested in understanding what “attention” is all about, this is a book not to be missed.
★ Welcome to like the “Vista Writing Companion Program (opens in a new tab)” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: unsplash.com (opens in a new tab)
Further reading
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
