"You can be more than just an office worker" theme lecture: Transform into a successful business owner in 27 days

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUN6pUcGrw6loVCU9k-iyrkujOJ7WuvXiY3CP_ q2B9gmef-OQjQnbmdfYxDgXgr6QSFzmZJxnKMXAC0k2T2Wq3oEJdmUf7qlUXRbpueWl4WdklJBuzaVXMFxQ6Yqh1ahYF3OIavS5xUc 4/s1600/Vista%25E5%2588%2586%25E4%25BA%25AB%25EF%25BC%259A%25E4%25BD%25A0%25E5%258F%25AF%25E4%25BB%25 A5%25E4%25B8%258D%25E5%258F%25AA%25E6%2598%25AF%25E4%25B8%258A%25E7%258F%25AD%25E6%2597%258F%251F.jpg)

I still remember that on the evening of April 22, 2018, I was very happy to be invited by LocusPublishingComapny (https://www.facebook.com/LocusPublishingComapny/) to attend the [Becoming a successful business owner in 27 days - “You can be more than an office worker” theme lecture] (https://www.facebook.com/events/214782862435540/) held at Yuele Bookstore in Songyan.

The new generation work style of resume work and multiple jobs has become mainstream. Choosing a career is no longer a carrot or a pit. Master the slash entrepreneurship method, develop your resume business after get off work, and turn your creative ideas into products or services with multiple incomes. “Content Hacker” website founder Zheng Weiquan (Vista Cheng) will personally share the entrepreneurial process and make our ideas no longer just fantasy. Through pragmatic process optimization, everyone can become a successful entrepreneur!

In these short two hours, I not only shared with the guests my experience in reading the book “[You can be more than just an office worker: a 27-day action plan for starting a business through slash and returning to work to earn more money and freedom] (https://goo.gl/A6qjVr)”, At the same time, I also talk about some of my achievements and experiences in promoting [resumption of business] (https://www.contenthacker.today/search?q=%E8%A4%87%E6%A5%AD) in recent times.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtH28Z3_CYYIwP2sJcwVmXBPN-mipZjNC d3lcAVtOeGlZZeHUbEWfZU-_mFVsPlQytnymidTTdvDwDtPUvdpYxxchXk4t-bsBXxS7XpGwmgpVEjJyCuZ0-gQng7ZYtoC xAXdy_MitBLRs/s1600/%25E3%2580%258A%25E4%25BD%25A0%25E5%258F%25AF%25E4%25BB%25A5%25E4%25B8%258D %25E5%258F%25AA%25E6%2598%25AF%25E4%25B8%258A%25E7%258F%25AD%25E6%2597%258F%25E3%2580%258B.jpg)

If you want to become a slash youth, or want to embrace the era of resumption of work, “[You can be more than just an office worker: a 27-day action plan for starting a slash business and returning to work to earn more and gain more freedom] (https://goo.gl/A6qjVr)” is indeed a rare and good book that is worth savoring and reading carefully. But I also mentioned many times in tonight’s sharing session that this is not a good book that can be “understood after reading it”, but a feasible action plan for resuming business.

──It means that if you want to change the world, of course you have to start by changing yourself; at this time, you might as well follow the author of this book [Chris. 27-Day Action Plan initiated by Chris Guillebeau](https://chrisguillebeau.com/), first take stock of the resources at hand, and then outline a framework and routine version that suits you.

Although the author hopes to use this book to encourage friends who still have full-time jobs but want to make money in their spare time to take action. But in my opinion, the so-called resumption of work is actually not just about doing another job, but about trying to turn interests and expertise into income, and then turning connections into gold. In other words, if we think of side business as additive thinking, then returning to business is multiplicative thinking!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGeVczrzUT4Kx_juzzAWDX5AC1dtNXDv-eiw An89rrJ2zhKbQ7BHEN9XXohv7bM7DR3tkshnba3-_R5sawsOfWvGFbX4Rhe6Agngg1ITM8DtS5qYRTP-59Lb6jpSIl__nP8EuA6 Uyfe3k/s1600/%25E4%25BD%25A0%25E5%258F%25AF%25E4%25BB%25A5%25E4%25B8%258D%25E5%258F%25AA%25E6%2598% 25AF%25E4%25B8%258A%25E7%258F%25AD%25E6%2597%258F%25E5%2588%2586%25E4%25BA%25AB%25E6%259C%2583.jpg)

Using the cases in the book and my own practical experience, I will share with you what can be done in just 27 days? Such as setting up a blog, updating articles every day, running a fan page and building a sales page, etc.

I also emphasize to everyone the importance of concentration. We must follow the ups and downs of the “wave of motivation” and seize the golden time to do the most meaningful and valuable things. Not only do you need to learn the art of prioritization, but you also need to thoroughly implement the order of importance.

Before starting to resume business, you can also refer to the following five assessment points:

2. Feasibility: How much time can you devote? Can you keep doing it?

3. Persuasiveness: Are you a leader in this field? And can you maintain your leadership position?

4. Profit potential: Are potential customers willing to pay? How much to pay? How many cases do you need to do to make money?

5. Efficiency: How quickly can a case be completed? Can you do it faster and better than your competitors?

6. Motivation: If you just want to make money, but you don’t like the job and cannot generate motivation other than money, it will be difficult to continue, so don’t do it well.

After evaluating the possible directions for resumption of business, we also need to check the external environment and our own capabilities:

2. Are there any competitors currently?

3. Are competitors already making money?

4. Can you make your product unique or even exceed consumers’ expectations?

Take making handmade soaps as an example. If you want to launch your own handmade soaps, you may have to conduct market research first to thoroughly understand the needs and expectations of your target audience. You cannot feel good about yourself, you must interpret and judge through data. [](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEwIWGiA3FHJ9a_d4Hl0xSJFLJPSbDcGxB6R0vvv5CC7fecPVNXD8Nm vsE-zYM95CwFIYFQyMmVW0_FPrCQa_TtX78o7jhbpgf2TWBe2bFdBqOXJ2pFNUV81dqsl9XeFCFDK-Hsrj-Z1Y/s1600/%25E3%2580%258A%25E4%25BD %25A0%25E5%258F%25AF%25E4%25BB%25A5%25E4%25B8%258D%25E5%258F%25AA%25E6%2598%25AF%25E4%25B8%258A%25E7%258F%25AD%25E6%2 597%258F%25E3%2580%258B%25EF%25BC%259A%25E5%25BB%25BA%25E7%25AB%258B%25E9%258A%25B7%25E5%2594%25AE%25E9%25A0%2581.jpg)

I also used my online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)” as an example to explain to the guests the importance of establishing a [sales page] (https://content.tw/power/). At the same time, I also share with you some keys to success in building a sales page, including:

2. Impressive value and unique selling proposition.

3. Eye-catching copy, pictures or videos.

4. Strong data, celebrity testimonials or customer testimonials.

5. Simple, easy-to-understand and easy-to-execute call to action.

Finally, I also talked to everyone about the importance of connections. In fact, I used to be very disgusted with the so-called “network management” and believed that too much business value and logical judgment should not be involved in friends’ dealings.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGON32Kt9r7ccLjqjPeoc-hOSNMy4ad8B5ckjvPyU-2KPWAtleE 0P5FkGucuo9eSbUc7n6lr1YxYBd1quXPJkzFdMqdVA8W7Onj36Czln9Lchcmo5UlxBCiagm1xFNCWXsQWaWcXH4LB4/s1600/%25E3%2580%258A%2 5E4%25BD%25A0%25E5%258F%25AF%25E4%25BB%25A5%25E4%25B8%258D%25E5%258F%25AA%25E6%2598%25AF%25E4%25B8%258A%25E7%258F% 25AD%25E6%2597%258F%25E3%2580%258B%25EF%25BC%259A%25E4%25BA%25BA%25E8%2584%2588%25E6%258B%2593%25E5%25B1%2595.jpg)

However, the start of business resumption does not happen overnight. It often requires continuous trial and error and correction. It is best to obtain the support of supporters, seniors, influencers and ideal customers. Therefore, we must face up to the importance of connections. As for how to expand your network, in addition to actively providing value and being an interesting person, I also specifically mentioned the need to be “interested in others”, which means taking the initiative to care about others and extending an olive branch in a timely manner.

In order to help friends who are interested in building a resumption of business, I have also set up a LINE group. Interested friends are welcome to join and we can study feasible business models together.

I must say, it is certainly a bit difficult to transform yourself into a successful business owner in just 27 days. But if we can take action according to the suggestions of the book “You Can Be More Than an Office Worker”, I believe this is a good start!

For example, I started running the website “[Content Hacker] (https://www.contenthacker.today/)” on October 21, 2017. After half a year of hard work, I not only produced 225 articles, but also launched my own [online course] (https://hahow.in/cr/content-power). I will also publish books and other plans. Although I feel that I am still far away from success, I seem to be able to see a glimmer of hope!

Of course you can be more than just an office worker. Over time, you may even have the chance to become an ambitious business owner. Now, let’s roll up our sleeves and take action!

★ Photo Credit: Qin Zhenjia

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Further reading

• I watched “The Era of Resumption is Coming”: From π-shaped people, slash youth to the gig economy
• Stop blindly pursuing traffic: The secret for small e-commerce businesses to make big money is hidden in that broken bowl
• Sales no longer relies on luck: Revealing the growth rules of “The Model” of Japanese B2B

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