Blog
Practical insights on AI, writing, and content strategy
Make good use of thought chains to improve the questioning efficiency of ChatGPT
The author of this article is Zheng Weiquan, originally published in "Technology Island" The time series has entered 2024. First of all, I would like to say Happy New Year to everyone! I believe that during the past year, everyone has become quite familiar with generative AI tools such as ChatGPT, Bard or Claude! However, what if you are asked whether you are satisfied with the answers provided by ChatGPT? I think many people may smile bitterly, right? Now, let me share with you a questioning...
One of Lin Wenjie’s new awareness marketing courses
"I" is a persistent and stubborn illusion. When you were born, you had no sense of self. You were one and the same with everything in the world, until one day your parents called you by your name, and you suddenly realized that this name was yours.
Learn to ask questions about projects and dance with AI
The author of this article is Zheng Weiquan, originally published in "Technology Island". In the last column, I introduced you to the good use of question framework technology to enhance the answer quality of AI tools. After reading the article, a serious netizen wrote to me to discuss related issues. So, in today’s article, let me continue to talk to you about related issues. When we step into the wonderful world of artificial intelligence and natural language processing, it's like opening a...
How to write eye-catching product copy?
Photo by Christina @ wocintechchat.com on Unsplash As a professional lecturer and writing consultant, I often share information related to writing and marketing with students in the LINE group of the "Vista Writing Companion Program". Tonight, I saw a great piece of product copywriting and couldn’t help but share it with my friends in Issue 9.
Tell brand stories and build relationships with customers
The author of this article is Zheng Weiquan, and it was originally published in the Economic Daily. Brand stories give people an unpredictable and profound feeling. In fact, this is to tell the company's brand history through narrative techniques, and clearly inform its mission and values, thereby establishing a relationship with customers. Of course, brand story involves more than just company background introduction. It is a strategic tool that can be used to create emotional connections, d...
Three simple steps to help you set an accurate target audience
Recently, I started grading assignments for the online course "Content Power: The Superpower of Building Brands". I would like to ask everyone to talk about the common problems or bottlenecks encountered in content production. In addition to the old problem of "no inspiration", many students also reported to me: they are not sure who the target audience of their products is? Or, don’t know how to set an effective target audience? If we take the sale of goods or services as an example, we can ...
Enhance punctuation to make your article read more sonorously and powerfully
Previously, I introduced the importance of punctuation to everyone in the article "Use Punctuation Marks Well to Write Beautiful Chapters in Life". Next, I would like to use a practical case to explain that if you strengthen the use of punctuation marks, you can make your article read more sonorously and powerfully! Yesterday, in the latest issue of the "Vista Writing Companionship Project" LINE group, a friend, Miss KC🌬Miss Kecheng, asked me to help her read a newly written article. But Mis...
When writing social posts, don’t forget about emotional connection and brand integration
This afternoon, in the latest LINE group of the "Vista Writing Companion Project", Wanting, the person in charge of Little Apple Handicrafts, shared with me the Facebook post she had just written. Wanting told me that she wanted to share with everyone on Facebook some interesting interactions with her husband and children, or some information related to daily life news (such as government subsidies for infants and young children, etc.), as well as everything that happened in the process of ma...
Make good use of curiosity, curiosity and empathy to write eye-catching speech experiences and event records
Recently, a partner in the first issue of the "Vista Writing Companionship Program" discussed with me an article I had written before and wanted to know how to write better? Can it even be more eye-catching? After I read it carefully, I discovered that this was an article about my experience in participating in an event or lecture. And her question is, she wants to know how to write attractive speech experience and activity records? I have previously written an article specifically about part...
Make good use of punctuation marks to write beautiful chapters of life
If you’ve ever taken one of my writing classes, I’m sure you’ve heard me talk about the importance of punctuation. Simply put, punctuation marks are symbols used to assist written language recording. They are mainly used to indicate pauses, tone, and the nature and function of words. Importance of Punctuation 1. Express meaning clearly: Punctuation is like traffic signs on the road, helping readers understand the direction and structure of a sentence. Proper punctuation can clearly convey you...
Professor Zheng Yujun from the School of Communication at National Chengchi University talks about the impact of AI on communication and humanistic society
On November 29, 2023, the academic exchange workshop of the Shih Hsin University Communication PhD Program and the Innovative Communication and Data Intelligence Laboratory invited Professor Zheng Yujun from the School of Communication at National Chengchi University to share on the topic "From AI to AIGC: The impact of AI on communication and humanistic society". Professor Zheng Yujun is an interdisciplinary scholar. He studied at the Department of Zoology at National Taiwan University in co...
Associate Professor Wu Taiyi from the Institute of Communication at Yang-Ming Jiaotong University talks about communication research and academic dialogue
The "Academic Exchange Workshop" in the 112th academic year starts a new exchange series by Shih Hsin University's Communication Doctoral Program and the Innovation Communication and Data Intelligence Laboratory. On November 3, with the theme of "Communication and Persuasion in the Digital Age," Professor Wu Taiyi from the Institute of Communication at National Yang-Ming University was invited to talk in detail about persuasion and communication intertwined with communication theory and socia...
Master eight steps to help you write a viral article
I know that it is the wish of many friends who run self-media to write an article that can become popular. Today, let me share with you the tips. As long as you follow the following eight steps, you will have the opportunity to write a good and popular article! If you want to attract the public's attention, you first need to combine creative and content strategies, as well as a deep understanding of your target readers. The following is a simple yet comprehensive methodology that combines sev...
Use the content calendar (with template) to find direction for your content strategy
In today's digital age, content marketing has become an important tool for corporate and personal brands to build and maintain relationships with target audiences. Effective content marketing requires not only the creation of valuable and engaging content, but also careful strategy and planning. That said, this is the main reason why a content calendar is an indispensable tool. Simply put, a content calendar is a tool for organizing and planning content creation, publishing, and promotion. It...
Media person Zhu Shujuan talks about how to become a professional journalist from writing to management
It's autumn and it's starting to feel cooler. But the small classroom was full of lively voices. This is the first lecture held by the Media Literacy Education Foundation on September 16. Teacher Zhu Shujuan is once again invited to share. Mr. Zhu is not only a multi-award-winning writer, but also an outstanding independent journalist and thinker. For young people who want to enter the field of independent journalism, this is a spiritual feast not to be missed. As the organizer wrote in the p...