Blog
Practical insights on AI, writing, and content strategy
Embracing the AI era: facing future opportunities and challenges with an open mind
Due to the recent rise of generative AI tools such as ChatGPT, in the past year or so, I have not only published two business management books on AI, but also often have the opportunity to give AI courses and related lectures in public departments, enterprises and universities. Not only am I happy to share various information and applications about AI with you, I am also concerned about your various views and needs on AI. This afternoon, I happened to be chatting with a friend about a related...
Make good use of AI tools to master adults’ learning methods
The author of this article is Zheng Weiquan, originally published in "Technology Island". Because I often assist in talent training in universities and industries, in addition to hanging out with young people, I also have the opportunity to come into contact with a group of middle-aged and middle-aged friends. When talking to them, you can often hear statements like: "Oh, if I could go back to when I was young, I really want to study hard..." Some friends did not study seriously in college be...
Use ChatGPT skillfully to provide suggestions for changing work paths
The author of this article is Zheng Weiquan, originally published in "Technology Island". In view of the rapid changes in the professional environment in today's society, changing jobs has become the new normal for many professionals. Whether it's to pursue better career opportunities, pursue personal interests, or adapt to changing market demands, changing career paths is a significant and often challenging decision. Did you know?
Vista Reading Club: Introduction to "Traffic Monetization Notes"
,%20a%2026-year-old%20Taiwanese%20female%20professor%20is%20captured%20in%20a%20moment%20of%20solitude,%20.webp),%20a%2026-year-old%20Taiwanese%20femal
"Advertising Monetization" Recommended Preface: An engaging digital marketing desk book
As a bibliophile who teaches digital marketing in companies, public sectors, and universities, reading a lot of books is really just a daily routine. Including advertising, marketing and public relations, it can be said that they are within the scope of my reading, so as early as more than ten years ago, I had read another masterpiece "Cashvertising" by Whitman, the author of this book. As I recall, it was a comprehensive guide that delved into the psychology behind effective advertising. The...
Exploring the sea of books starts from here
Today, let’s talk about a super interesting topic: when you get a brand new book, how do you start exploring it? Are you attracted by the title of the book first, or do you turn to the author's introduction and want to get to know the soul who created the book first? Or are you the kind of reader who jumps directly to the table of contents and wants to grasp the structure of the book? Think about it carefully, when you pick up a book, where will your eyes fall first? Is it the charming title,...
Huang Shaolin talks about "The Tao and Techniques of Paid Member Management": Seizing members' perception and improving user retention rate
Recalling that at noon on May 8, 2019, I went to the AeSA Asia-Pacific Brand Business Accelerator located in Huashan Cultural and Creative Park and listened to Huang Shaolin (Max), the former head of iQiyi’s membership business research center, talk about "The Tao and Art of Paid Member Management."
Recommended sequence for "The Misunderstanding of Averages": Only by knowing how to gain insight into data can you succeed in marketing.
When it comes to averages and variations, you may think that one is bigger than the other, but at the same time, I don’t know if you have heard of this saying - "Content is king, data is second." The reason for this sentence is simple, because there is a mutually reinforcing relationship between content and data, that is, high-quality content can generate valuable data (such as viewing time, click-through rate, user feedback, etc.), and these data can be used to optimize future content. There...
Media person Zhu Shujuan: From writing to management, how to become a professional journalist
It's autumn and it's starting to feel cooler. But the small classroom was full of lively voices. This is the first lecture held by the Media Literacy Education Foundation on September 16. Teacher Zhu Shujuan is once again invited to share. Mr. Zhu is not only a multi-award-winning writer, but also an outstanding independent journalist and thinker. For young people who want to enter the field of independent journalism, this is a spiritual feast not to be missed. As the organizer wrote in the p...
Media person Zhu Shujuan: From writing to business, how to become an independent journalist
Over the years, Zhu Shujuan's independent reporting has promoted the awakening of Taiwanese civil society to environmental protection. She insists on working for environmental sustainability and survival justice. From mainstream media to a one-person independent reporter, what kind of "independent journalist" path has Zhu Shujuan taken? On the afternoon of Saturday, September 16, 2023, the Media Literacy Education Foundation invited everyone to listen to the sharing of this outstanding report...
Make good use of PDB triangle marketing to optimize customer experience
The author of this article is Zheng Weiquan, originally published in the Economic Daily. Marketing guru Philip Kotler mentioned in his book "Kotler on New Marketing: New Generation Marketing Advice from the Master to Enterprises" that all marketing strategies are based on STP, which also highlights the importance of segmentation, target market selection (Targeting) and positioning (Positioning).
Instead of worrying about being replaced by AI, it is better to "AI" yourself and your company
In fact, the application of AI has penetrated deeply into every corner, and is waiting for everyone to extend and develop more applications. Currently, AI has several main applications in enterprises and workplaces: 1. Network security: Network security is an increasingly important field, especially today when data leaks and network attacks are becoming more and more frequent. AI can help enterprises more effectively identify and prevent security threats. • Fraud detection: AI algorithms can ...
Make good use of punctuation marks to strengthen sales promotion
The author of this article is Zheng Weiquan, originally published in the Economic Daily. When it comes to punctuation marks, we have all learned them since childhood, and I believe everyone is familiar with them. From a comparative academic point of view, punctuation marks are symbols used to assist written language recording. They are mainly used to express pauses, tone, and the nature and function of words. If we look at it from a business publicity and promotion perspective, punctuation is...
The great evolution of marketing, attacking from four aspects
The author of this article is Zheng Weiquan, originally published in the Economic Daily. The author of the book "Improving the Resolution of Thinking: Four Perspectives Transform Fuzzy Thinking into Precise Actions" - Takaaki Mata, director of FoundX, an entrepreneurial accelerator at the University of Tokyo in Japan, revealed a key observation: excellent entrepreneurs usually have the ability to think at a "high resolution". Not only do they deeply understand customer needs, they are also ab...
Lin Wenjie’s New Consciousness Marketing Course 2
"I am right, and you are wrong." When you read this sentence, your first thought is that you are not like this, or at least not like this most of the time. Most of the time, you are a person who can rationally analyze facts and situations? In short, what you think is that there may be many such people in the world, except yourself? In fact, almost everyone thinks this way, and everyone is just like you.