Blog
Practical insights on AI, writing, and content strategy
Make good use of AI tools to help you understand what foreign language videos are saying in seconds
This afternoon, by chance, from the "Until I Got an Arrow in the Marketing Knee" community, I found a Facebook post recommended by the moderator, which basically said how to start a million-dollar business in 24 hours? This topic was so eye-catching that I quickly put down the work at hand and wanted to find out! 仔细一看，原来是Noah Kagan这位Facebook的第30号员工和连续网路创业家（他同时也是AppSumo网站的创办人）， 在2022年3月23日所录制的影片。
Use the ABZ program to improve your writing skills
The ABZ plan is a set of career development strategies proposed by Reid Hoffman in his book "You Should Know Your First Time at Work (New Edition): Life is a Forever Beta, Combining Needed Strengths, Cultivating Allies, and Gaining Points with Every Switch" (The Start-up of You), which aims to help individuals manage their careers like a startup. This strategy encourages individuals to have multiple career development plans, from Plan A to Plan B, and then to Plan Z as a final guarantee to co...
Inspiration Unlocked: Use "20 Drawers of Creativity" to create unlimited possibilities
In this era of information explosion, how to find the source of inspiration in the vast ocean of information and transform it into innovative thinking and practical solutions is a challenge faced by every creator and thinker. The book "20 Drawers of Creativity", written by Kazunari Uchida, a well-known Japanese professor and corporate consultant, provides a unique and effective way to deal with this challenge. In the "Vista Reading Club", I read this great book with the members, and together ...
"Building Yourself as a Brand" Listening Experience: Creating the Hero's Journey of the Second Curve of Life
When it comes to personal branding, I believe everyone is familiar with it. In the past, I have shared with you some methods and information about building a personal brand. I am very happy tonight. I have the opportunity to participate in the lecture "Building Yourself as a Brand, Improving Competitiveness, and Expanding Influence" hosted by the Strategic Thinking Business School. Come and listen to my sister Cynthia from National Taiwan University share how she builds herself as a brand? In...
Workplace Revolution: Build an Impeccable Resume with ChatGPT
Writing an attractive resume is a task that takes time and effort, but by clarifying your goals, highlighting personal achievements, using keywords appropriately, and maintaining a professional design and format, you can greatly improve your competitiveness in the job market. Using ChatGPT to write and optimize resumes is also an innovative and effective method. ChatGPT can not only help you generate attractive resume content and provide personalized suggestions, but also help optimize your r...
Create an Unparalleled You: The Positioning Journey of Personal Branding
In today's highly competitive world, having a clear and distinctive personal brand is more important than ever! A personal brand is your image in the minds of others. It reflects your professional abilities, values, and your contribution to the world. Correct positioning is the cornerstone of shaping this image. It helps you stand out among many voices and become a unique voice in your field. Positioning is not only about who you are, but more importantly, who you want to be remembered for.
Time Weaver: Create a career blueprint with a content calendar
A content calendar is a strategic tool that helps professionals plan and organize their content creation and distribution in advance. By clearly planning daily, weekly or monthly content topics, formats, distribution channels and target audiences, businesses can more effectively attract, engage and retain customers. Especially during holidays or special events, content calendars can help businesses prepare in advance to ensure that marketing activities and promotional content are timely and a...
Unlock inspiration: find your writing theme and direction
In the world of writing, choosing a topic can seem like a daunting task, especially when you're struggling to find inspiration. Every writer has faced a moment like this: sitting in front of the computer, ready to translate the thoughts in his mind into words, only to find that he doesn’t know where to start. This is not just a problem for novice writers, even experienced writers will encounter the problem of choosing a topic. But don't worry too much, there is a solution to every problem. Th...
Courage on the tip of the pen: Break through the fear of writing and find your original intention of creation
Try to imagine that you are sitting in front of your computer, ready to start writing. However, when you look at the blank Word editing screen, your mind suddenly goes blank, and you don't know how to move your fingers. You may start to worry that you won't be able to write, or that others won't like your work. This feeling is like an invisible wall stopping you from moving forward. This is called "writing phobia" and it makes writing difficult and even scary to start.
Dancing Under the Pen: A Practical Guide to Developing a Writing Habit
I know that many of my friends have already made up their mind to improve their writing skills in the new year. Yesterday, I wrote an article to share with you how to practice self-discipline and deliberate practice; next, let us continue to talk about how to develop a daily or weekly writing habit? Writing is not only a way to express yourself, but it is also a powerful thinking tool. Developing a writing habit can help us organize our thoughts in an organized way and make progress in our ca...
Lay the foundation for writing progress, starting with self-discipline and deliberate practice
Self-discipline and deliberate practice are two indispensable elements on the road to improving your writing. This article will share with you how to achieve a leap in writing skills through specific methods, cases and thinking establishment. Speaking of self-discipline, I believe you must be familiar with it, and you must also know its importance! Self-discipline is the foundation for achieving any goal, especially an activity like writing that requires long periods of solitary work and repe...
How to write opening copy? Create an irresistible celebration temptation
Last night, Wanting, a partner in the "Vista Writing Companionship Program" asked me a question: "Are there any details that need to be paid attention to in the opening post?" I originally thought that she was going to prepare for her own "Little Apple Handmade", so I simply told her that the following four principles can be grasped: 1. Emphasize the brand story and concept. Brand background: You can share the founding story of "Little Apple Handmade", including the source of entrepreneurial ...
Self-media management strategy for professionals
The Lunar New Year is coming soon, so I would like to wish you all a happy New Year! The arrival of the new year is not only another starting point for many office workers, but also an excellent opportunity to expand their personal brand and professional visibility. In this era of information explosion, self-media is not only a platform to express personal opinions, but also a key way to establish a professional image, share professional knowledge, and even develop slash and sideline opportun...
Create a perceptual economy and promote brand recognition: Take "ginseng dumplings and two ton" as an example
Professor Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is good at examining economics from a psychological perspective. His research overturned the long-standing theorem in the economics community that economic behavior is rational. Professor Richard Thaler discovered that in daily life our rationality is easily affected by sensibility, resulting in many illusions. Many consumers pay attention to cost-effectiveness when shopping. At first glance, this seems to be a rational...
Recommended preface to "McKinsey Thinking Techniques Now Learned and Used": From briefings, logical expressions to writing, apply them immediately
I am a multi-disciplinary developer who travels around the world as a lecturer, consultant, and columnist. In addition to running a blog and publishing e-newsletters, I also run a community called "Content-Inspired Marketing" on LINE, which currently has more than a thousand members. As the name suggests, this is a communication community focusing on topics such as content marketing and copywriting. A few days ago, a netizen asked a question: "The audio tapes, video tapes, films and old 2G an...