Can you organize inspiration? Vista teaches you how to create an inspiration database

Before, I have written several articles about inspiration” target=“_blank” rel=“noreferrer noopener”>Inspiration. Whether you plan to rely on inspiration or not, I think everyone needs to sort out and organize their own inspiration and information!

Hey, do you have your own inspiration database?

As the name suggests, the inspiration database is to find a tool or method you like to store and manage various inspirations. If you prefer the traditional way of recording with pen and paper, you can prepare a notebook and sticky notes. If you are accustomed to using mobile devices such as computers or smartphones, of course you can choose various digital tools such as Roam Research, Evernote, OneNote, Quip, Notion or Heptabase.

I want to remind you that the key is not to choose which cool app, notebook or tool, but to develop the curiosity to observe things and the habit of recording and thinking at any time.

For example, do you know what topics people usually like to read about? From my personal observation, issues such as social, emotional, professional, practical information and current affairs are particularly likely to attract public attention. At this time, we might as well start from these perspectives to collect the inspiration needed for writing or planning marketing activities.

I also especially like to use tools such as Google Trend, Internet Thermometer or Baidu Index to collect useful intelligence and grasp the hot news, trends and dynamics on the Internet. At the same time, I will also pay attention to the remarks of some specific experts, scholars and opinion leaders. You can get the latest information from their fan page, YouTube channel or other social media.

In addition, since everyone usually carries a smartphone with them, it is quite easy to collect materials no matter where they go. Speaking for myself, whenever I see something interesting or information related to industries such as technology and marketing, I will immediately take photos and leave written records, and automatically upload them to the cloud database. In this way, you won’t be afraid of missing valuable intelligence clues!

Well, speaking of intelligence clues, let’s just talk about mastering current affairs and festival issues! In the past, I have shared with you the importance of [content calendar](https://www.contenthacker.today/search?q=content calendar) many times. For example, every Mother’s Day, Dragon Boat Festival or Mid-Autumn Festival, have you paid attention to how merchants write product copy? What kind of gift-giving culture is popular in modern society? There is a huge difference between “giving a gift to my heart” or “giving a gift to someone who wants to kill you”!

Whether you are a social editor, or you have to be responsible for updating the company’s official website, blog, and e-newsletter, if you can plan the content calendar and [content strategy] (https://www.content.tw/category/content-strategy) in advance, you will naturally have no worries about running out of topics to use!

Usually, I am also used to collecting various materials, or saving some good flyers on the Internet. Not only will I collect various pictures and study the copywriting and layout styles, I will also study the color configuration carefully! At this time, I would like to recommend Eagle, a useful image management tool to everyone.

If you want to know how to build your own database, or want to know the implementation details of content strategy and content marketing, you are welcome to discuss it with me.

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Further reading

• Brand story must be resonant
• Why content creators need a content strategy
• Use the ABZ plan to improve writing skills

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