"Copywriting Skills" course experience: Writing is an attitude towards life from dream to practice

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The author of this article is Mr. Kenneth Su. Thank you for sharing.

Copywriting is actually difficult for me. For me, who has an engineering background and has always been criticized for Chinese language in the past, compared with holding a hot and slightly dangerous welding gun, the pain index is simply off the charts!

In order to post a decent copywriting on the Internet and then convert it into income, I have to learn the skills from a teacher.

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On the evening of February 19th (Friday), I arrived at the classroom very early (I often go to the Wetland in Liujo Dori recently, and my friends mistakenly thought that I was going to the hotel for class). Teacher Vista chatted with everyone before class. I asked a very rude question: “How to make an advertisement that doesn’t look like an advertisement?” Of course, I was also scolded.

I won’t go into too much detail about the class process. Firstly, I don’t want to get into trouble. Secondly, I want to share the ideas given to me in these courses:

1. Communicate with friends from different industries. Everyone is great and willing to share their knowledge with me, who has just entered this industry.

2. Copywriting is actually logical and systematic, which is different from my early days when I wrote Yahoo! Blog to record my daily life.

3. You should develop the habit of collecting materials and reading more advertisements in daily life. Only by practicing writing more can you make progress. Of course, this is the same principle I have learned in many courses.

4. Know your own weaknesses and need to strengthen to make up for them.

To truly enter the field of e-commerce, it is really hard work all the way from finding a platform to build a website, burying tracking codes, looking at data, creating DMs with art editors, placing ads, etc. By watching and doing, you will know your shortcomings better, so you can use intensive courses and late at night to explore on your own to confirm what you have learned in class.

As far as copywriting is concerned, in my mind, good copywriting is not just a leaflet to sell something. It should actually contain the emotion of the text and the warmth it brings to people. Indeed, Teacher Vista has given many directions and taught us how to disassemble a copy. How should we write it to achieve high conversion?

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To be able to write good copy, you can only rely on continuous self-cultivation, and reading a lot is a must.

From dream to practice is an attitude towards life. ‬

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Further reading

• “Brand Copywriting Workshop” Course Experience: Write articles with warmth and emotion
• “Content Marketing & Copywriting 6-hour Practical Class” Course Experience: Master Guidance
• “Content Power Advanced Copywriting Workshop” Course Experience: Master the key points and writing is so easy

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