"Diary of the Vesta Cocoon": Establishment of Creative Mentality and Concept
August 15, 2021
Today is the big day of the First Graphic Creation Training Camp (opens in a new tab), which officially opens at 8pm!
Speaking of the graphic creation course that Teacher Penny and I have been preparing for a long time, we mainly adopt the design concept of Cohort-Based Course and combine the advantages of online teaching with the interactive model of the learning community, hoping to provide students with vivid and rich teaching.
In addition to the opening ceremony tonight brought by teacher Penny that combines gamification design (opens in a new tab), I also spent an hour and a half sharing with you the mentality and concepts that creators should have.
At the beginning, I shared with the students the three key things they need to pay attention to when creating, which are: taking stock of their own skills, strengths and resources, choosing the appropriate positioning, tools and stage, and providing perspectives, value and services.
Secondly, I also suggest that you can find your own creative direction through the following steps:
- Refining tags and exploring features.
- Choose a direction and record growth. *Upgraded content and corrected paths.
- Continuously produce and contribute value.
Next, I will also share with you how to formulate an effective content strategy. You can start from the steps of formulating the purpose, setting the target audience, finding out the relationship between the two, thinking about the presentation type of the content and the distribution channel.
As for how to make your creations more convincing? At the beginning, we can start by removing the other party’s defenses, using wonderful pictures and texts to impress people, and then gradually convince and move the other party. In addition, I also recommend everyone to read “Adhesion, let people remember your valuable ideas for a lifetime!” : Design Behavior applicable even to national leaders (opens in a new tab)” This book, you can get some inspiration from it!
Specifically, we can produce content in conjunction with a content strategy. In addition to the well-known “start, transfer, and combine”, you can also use the following creative process: observe the current situation, express your feelings, find meaning, and take action. After establishing a correct creative mentality, coupled with a lot of creative exercises, you can improve your creative abilities!
If you are interested in the establishment of creative mentality and concepts, you are also welcome to take a look at the mind map drawn by Xu Hongchen (opens in a new tab)! This picture contains all the content I am talking about in detail and is worthy of reference.
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★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.
★ Want to learn content marketing techniques? Welcome to register for the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.
Further reading
- “The Little Voice of Vista”: How to Create a Content Calendar
- “Vista Cocoon Diary”: Strategic Thinking of Content Production
- 12/26《Updated every day, feel life》Create it, Feel it, Love it - 2020 Creator Party Documentary: Optimize the life operating system and be the best version of yourself
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
