"Diary of the Vesta Cocoon": Establishment of Creative Mentality and Concept

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPljYz9VA8X4KkgKpUcWcAlQ d4eqADTG_LCBu8ye5GNDiMM-XhuuRRwX4BfmX9BZZgwGOMWbeReh-pqFw8cIY7enjVDBvXlIZus0q4K8ax_cJ6xH 5k5YNEdfbOw4oZ4UNtbI377FwiliWW/s1279/%25E5%259C%2596%25E6%2596%2587%25E5%2589%25B5%25E4% 25BD%259C%25E8%25A8%2593%25E7%25B7%25B4%25E7%2587%259F%25E9%2596%258B%25E7%2587%259F.jpg)

August 15, 2021

Today is the big day of the First Graphic Creation Training Camp, which officially opens at 8pm!

Speaking of the graphic creation course that Teacher Penny and I have been preparing for a long time, we mainly adopt the design concept of Cohort-Based Course and combine the advantages of online teaching with the interactive model of the learning community, hoping to provide students with vivid and rich teaching.

In addition to the opening ceremony tonight brought by teacher Penny that combines [gamification design] (https://www.vistacheng.com/2020/12/gamification.html), I also spent an hour and a half sharing with you the mentality and concepts that creators should have.

At the beginning, I shared with the students the three key things they need to pay attention to when creating, which are: taking stock of their own skills, strengths and resources, choosing the appropriate positioning, tools and stage, and providing perspectives, value and services.

Secondly, I also suggest that you can find your own creative direction through the following steps:

• Refining tags and exploring features.
• Choose a direction and record growth. *Upgraded content and corrected paths.
• Continuously produce and contribute value.

Next, I will also share with you how to formulate an effective content strategy. You can start from the steps of formulating the purpose, setting the target audience, finding out the relationship between the two, thinking about the presentation type of the content and the distribution channel.

As for how to make your creations more convincing? At the beginning, we can start by removing the other party’s defenses, using wonderful pictures and texts to impress people, and then gradually convince and move the other party. In addition, I also recommend everyone to read “Adhesion, let people remember your valuable ideas for a lifetime!” : Design Behavior applicable even to national leaders” This book, you can get some inspiration from it!

Specifically, we can produce content in conjunction with a content strategy. In addition to the well-known “start, transfer, and combine”, you can also use the following creative process: observe the current situation, express your feelings, find meaning, and take action. After establishing a correct creative mentality, coupled with a lot of creative exercises, you can improve your creative abilities!

If you are interested in the establishment of creative mentality and concepts, you are also welcome to take a look at the mind map drawn by Xu Hongchen! This picture contains all the content I am talking about in detail and is worthy of reference.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8rszLfVHp5sDLmtKUsrMU86PbxNDbTR9NzQtp-HMBXuiV6oAsX6o_FhRW 7Vzx2FhBnk_71mOoethyphenhyphenGQPrVFhyphenhyphenkhz12n6-oh2UW6shb7uFxIWcc-nxde0h0ycHHNllftwjxe-F2ToUG4gw/s2048/%25E5%259C %2596%25E6%2596%2587%25E5%2589%25B5%25E4%25BD%259C%25E8%25A8 %2593%25E7%25B7%25B4%25E7%2587%259F0815+%25E5%2589%25B5%25E4 %25BD%259C%25E5%25BF%2583%25E6%2585%258B%25E8%2588%2587%25E6%25A6%2582%25E5%25BF%25B5%25E5%25BB%25BA%25E7%25AB%258B.png)[ ](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8rszLfVHp5sDLmtKUsrMU86PbxNDbTR9NzQtp-HMBXuiV6oAsX6o_FhRW7 Vzx2FhBnk_71mOoethyphenhyphenGQPrVFhyphenhyphenkhz12n6-oh2UW6shb7uFxIWcc-nxde0h0ycHHNllftwjxe-F2ToUG4gw/s2048/%25E5%259C %2596%25E6%2596%2587%25E5%2589%25B5%25E4%25BD%259C%25E8%25A8 %2593%25E7%25B7%25B4%25E7%2587%259F0815+%25E5%2589%25B5%25E4 %25BD%259C%25E5%25BF%2583%25E6%2585%258B%25E8%2588%2587%25E6%25A6%2582%25E5%25BF%25B5%25E5%25BB%25BA%25E7%25AB%258B.png)

★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.

★ Want to learn content marketing techniques? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.

---

Further reading

• “The Little Voice of Vista”: How to Create a Content Calendar
• “Vista Cocoon Diary”: Strategic Thinking of Content Production
• 12/26《Updated every day, feel life》Create it, Feel it, Love it - 2020 Creator Party Documentary: Optimize the life operating system and be the best version of yourself

---