"Diary of the Vesta Cocoon": Opening the Door to the World
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Photo by Gonzalo Kaplanski on Unsplash
July 11, 2021
A friend once asked me: “Can you make money by writing an e-newsletter? If not, why bother writing every day?” I was stunned when I heard this question. To be honest, when I started writing the e-newsletter, I really enjoyed it! Moreover, my “[Vista Cocoon Diary](https://www.vistacheng.com/search/label/Vista Cocoon Diary)” has not only been serialized for more than a month, but I have also recently started writing a “second e-newsletter” (https://newsletter.vstar.school/)!
A friend also discussed with me the experience of running an e-newsletter. Basically, I agree with her point of view: Indeed, compared to podcasts, if you want to run an e-newsletter for a long time, it may be more difficult and less simple!
However, if you only evaluate whether it is difficult or profitable to do something, it would not be fun! For me, writing e-newsletters is not only a kind of self-talk and healing, but also has many unexpected gains. For example, I recently made some new friends because of the email newsletter. What’s even better is that I’ve reconnected with many old friends!
For example, last year I met a Hong Kong friend who was preparing to start a business. At that time, I exchanged letters and provided her with some advice. But later, due to the seriousness of the epidemic, and maybe everyone was busy, there was less contact. But recently, because he saw me writing [The Entrepreneurship Story of Shui Feng Dao] (https://www.vistacheng.com/2021/07/we-media.html), this Hong Kong friend wrote to me again after a few months of absence.
I made an appointment with her for a video conference at eight o’clock in the evening. We chatted about the current situation through Google Meet. In addition to listening to her talk about the progress of her business, I also provided some suggestions.
After listening to this friend’s business plan, a blueprint quickly emerged in my mind. I suggested that she should first do a good job in market segmentation and self-positioning, and then do a good job in [content marketing] (https://www.momoshop.com.tw/goods/GoodsDetail.jsp?i_code=8530052), that is, to establish her professional status through high-quality content, and then strive for more exposure. She also shared with me her current content strategy, which is mainly based on video production, paired with articles and other content.
Compared with long articles that require more effort to read, it is true that more people in society now tend to watch audio and video content, but I also remind this friend that the future direction of content production must be determined based on the preferences and needs of potential customer groups, so as to achieve marketing results.
We had a great chat tonight and I agreed to be her brand marketing consultant. In the future, we will hold regular meetings to help her find blue ocean markets and embrace more customer groups.
The poet [Wu Daiying] (https://tw.appledaily.com/life/20210621/4SPS5EHNMZEPXELIIDSJ3TLZPM/) who just passed away on June 19, 2021 once said: “The poem is like a A glass window, through the window you will see the author’s expression, but sometimes you will also see your own reflection. “In fact, in my opinion, the electronic newspaper may also be a door and window.
Open this door, what kind of lush world does it look like before your eyes? And what should the world you long for look like? Feel free to write to me.
★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.
★ Want to learn content marketing techniques? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
Further reading
- “Vista Cocoon Diary”: Breaking out of the cocoon and rebirth
- Vesta Cocoon Diary: Nine Steps to Working for Yourself
- “Vista Cocoon Diary”: Open the Internet and make money
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