"Vista Cocoon Diary": The significance and value of publishing electronic newspapers
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Photo by Becca Tapert on Unsplash
July 8, 2021
The weather has been very good recently. I go out to exercise every morning and see the blue sky and white clouds, which makes me feel better. Speaking of which, this has become a small blessing of living in a cocoon.
The big news today is undoubtedly that the Level 3 Alert will be extended to July 26th. After seeing this news, I originally thought that the mood of the Chinese people would be upset. Unexpectedly, I asked my family and several friends around me. Not only did everyone not complain, but they became more confident.
Well, I also think that such a decision is actually quite thoughtful. Since we have made it all the way from May to now, it’s really not a bad idea to wait another two weeks! Please work harder, everyone, and hope the epidemic will be cleared soon! What’s more, the “micro-unblocking” is about to usher in. I think it will be more convenient for everyone’s daily life.
Today, I received another letter from that lovely junior high school girl. She wrote in the letter: “Thank you for writing an article for me every time, which enriches me a lot.” Well, receiving such feedback really makes me feel happy!
Ever since I started making and sending e-newsletters, some friends have kept asking me this question: “Why should I send out e-newsletters in addition to writing blogs?”
E-newsletters may sound a bit cliché, but many people underestimate them!
According to a statistical survey by Radicati Group, the number of global email users will reach 4 billion in 2020. By the end of 2022, it is expected to reach a scale of 4.2 billion. In other words, more than half of the world’s population already uses email, and even more impressively, people send up to 1.2 trillion letters every hour, which shows that its relationship with us is quite close.
In addition, according to a previous survey report by [McKinsey Global Institute] (https://www.mckinsey.com.cn/category/insights/mckinsey-global-institute/), people spend 28% of their working time reading, writing or responding to emails every week. Translated, this means we spend 650 hours a year on email.
Since people already spend so much time in their inbox, it provides a good opportunity for everyone to connect with each other through e-newsletters and build close interaction and communication relationships. But having said that, because everyone’s mailbox is filled with all kinds of emails, we need to write more carefully and use creativity and ingenuity.
For me, publishing e-newsletter has far-reaching significance and value. It is not only an extension of self-dialogue or personal brand, but also a medium that facilitates communication and connection between me and my friends. Thinking about it, there are thousands of friends who are willing to listen to me share my feelings and observations about the world, and there are even a group of friends who are willing to share their thoughts with me. This alone is enough to make me happy!
If you are interested, you are also welcome to publish the e-newsletter together!
★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.
★ Want to learn content marketing techniques? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
Further reading
- “Vista Cocoon Diary”: Breaking out of the cocoon and rebirth
- “Vista Cocoon Diary”: Why publish an e-newsletter
- “Diary of the Vesta Cocoon”: Opening the door to the world
