"Email Marketing Automation" Course Experience: The pursuit of monetization starts with writing eye-catching copywriting

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In recent years, I often give lectures in companies or universities. I am very happy that I finally have the opportunity to be a student and recharge my batteries. At early eight o’clock in the morning, I came to the Benya Conference Center near Nanjing MRT Nanjing Fuxing Station, ready to listen to Mr. Yu Weichang (Brother Chang) lecture on “Email Marketing Automation”.

In this seven-hour course from 9 a.m. to 5 p.m., Brother Chang generously shared the complete know-how of email marketing with the students. In addition to introducing how to use Mailchimp and Convertkit, it also provides guidance on how to strengthen your brand and effectively maintain customer relationships.

He also hopes that after completing this class, everyone can make good use of email marketing to improve performance and profits, and through automated process design, add value to the email lists they have collected, thereby achieving the goal of monetization!

After listening to the class for a whole day, I learned a lot about email marketing concepts and techniques, and also learned about some useful digital tools. More importantly, I understood the power of automation…

Through wonderful case sharing, I fully felt the importance of copywriting. If you want to do email marketing well, you must first write the copy!

In the past copywriting courses held externally, I often told students: “The point of writing is not to show off words or pile up vocabulary, but to be able to draw from [target audience](https://www.contenthacker.today/2019/01/4-ways-to- better-understand-your-target-audience.html) perspective. Only by helping customers completely solve problems and eliminate doubts can we improve the conversion rate. “My contact with email marketing today made me realize this deeply.

This also reminds me that when I was planning the service content of “Vista Writing Companion Program”, I did not start with functions, features or prices, but thought about the needs of potential customer groups and possible bottlenecks… Then, I took stock of the resources I had and the value I could provide. After thinking clearly, it will be much easier to design the sales page of the product!

In addition to listening to the lecture today, I also used the break to chat with several classmates about copywriting, sales page design, and the placement of calls to action. I have previously written about Call to Action on the Content Hacker website Chapter, such as “How to create a powerful call to action?”, ” Content Operation Lesson 3 for Startup Teams: Inventory Resources and Place Calls to Action” and “How to design calls to action? Using Mediu The clapping mechanism of the m platform is an example”⋯⋯If you are interested in this topic, you may also wish to refer to it.

Another classmate asked me today: “You should know all these things, right?” Although I have run an e-newsletter before and have used email delivery platforms such as Mailchimp, I understand that “there are specialties in the industry” and I also know that Brother Chang has delved deeply into this field, so of course I must seize the opportunity to learn!

After taking this class, I had a new way of thinking about email marketing and copywriting, and I also thought about developing new courses and services. There are too many details in email marketing, such as understanding the target audience, building an effective list, etc. Seven hours may seem like a long time, but in fact it passes in the blink of an eye! If we want to master the various techniques of email marketing, it is not enough to just understand the concepts. We need more hands-on practice.

Well, if you are interested in email marketing, in addition to signing up for subsequent courses offered by Brother Chang, you are also welcome to communicate with me!

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★ Welcome to like the “Vista Writing Companion Program” fan page!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: NeONBRAND

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Further reading

• “Copywriting Strategies: Start Your New Writing Journey” Listening experience: I was lucky enough to meet Teacher Vista
• “Digital Marketing Product Copywriting” course experience: Writing power is your superpower!
• “Content Marketing & Copywriting 6Hrs Practical Class” Course Experience: Help me master the essence of writing and marketing through industry case studies

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