Fame is in sight: How do you become an internet celebrity? What is their video content strategy?
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The author of this article is IOWEI, thank you for authorizing the “Content Hacker” website to reprint it.
Do you also want to be an Internet celebrity? Is there a shortcut to becoming famous as an internet celebrity? Well, of course the answer is yes!
However, before that, please make sure you are fully prepared? At the same time, you also need to formulate an audio-visual content strategy and figure out how to present your content? What? not yet? It doesn’t matter, IOWEI has helped you draw the detailed steps for Internet celebrities to become famous. If you want to stand on a big platform and become famous in one fell swoop, just follow the steps!
China’s “Internet celebrity” can be roughly divided into two types. The first type is “Internet celebrities” who create original content, and the representative figure is Papi Jiang. Her videos are humorous and loved by many netizens, but she was also punished by the State Administration of Radio, Film and Television for using a lot of foul language in her videos. Lingling and Zhang Dayi belong to the second category. These “Internet celebrities” dress fashionably and sell clothes, accessories, beauty products, etc. on Taobao. They serve as models for their own stores and become the living signs of the online store.
If you want your audiovisual content to keep up with the trend, you must first understand what is popular on the audiovisual platform recently?
](On the YouTube platform, among the top 20 subscribed videos in the world, 40% are music videos, 20% are games, and comedy videos also account for 30%. Among the top 20 in Taiwan, the proportions of music and games are similar to those in the world, while the remaining content has more genre changes, showing that Taiwanese people are more interested in different types of audio and video. In other words, if you want to be a YouTube internet celebrity in Taiwan, you will have more different opportunities than abroad.
If you want to focus on Facebook as an audio-visual Internet celebrity, in the United States, the majority of content will be about retail, e-commerce Internet celebrities, singers, and artists (accounting for 60%), while in China, the majority of content will be about news, games, and singers (accounting for 50%). But regardless of the development of Facebook in the United States or Taiwan, it may be that due to the greater number of changes in interactions on the platform, the overall content direction is more diverse than YouTube.
As for the techniques that can resonate with everyone, IOWEI also helped you organize and summarize them. Now, let us take a closer look through the video!
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