How to do a live broadcast? From the design of theme content to the display of personality traits
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Yesterday, we talked about Mr. 486’s [Commodity Live Broadcast](https://www.facebook.com/KK486/videos/%E9%80%99%E6%8 A%8A%E6%88%91%E9%98%BF%E5%AC%A4%E7%95%B6%E5%B9%B4%E8%B2%B7%E7%9A%84%E7%94%A8%E4%BA%8620%E5%A4%9A%E5%B9%B4%E 7%9A%84%E5%89%AA%E5%88%80%E7%9B%B4%E6%92%AD%E9%A0%90%E8%B3%BC%E4%B8%80%E6%8A%8A298%E5%85%83httpslihibiz3cz4 2%E5%85%A9%E6%8A%8A%E6%9B%B4%E4%BE%BF%E5%AE%9C480httpslihibizzplor/311476193005082/), let me analyze with you how this film uses storytelling to touch people’s hearts. But you may have discovered a long time ago that the live broadcast craze has become popular all the way from 2016 to 2019.
Live streaming, especially the rise of mobile live streaming, provides the best channel for realizing personal influence. The rise of individuals is happening in the decentralized Internet era, and its development momentum is becoming increasingly fierce.
According to Cisco’s estimates, video and audio traffic will account for [80%] of global Internet traffic in 2019 (https://smallbiztrends.com/2016/10/video-marketing-statistics.html). This number is frighteningly high, and it also shows how eager the public is for audio and video content. Thanks to the rapid popularity of mobile Internet, audio and video has become a standard equipment in the field of content marketing. It is even easier to understand than text, and it is also more important.
As a result, we saw a bunch of people starting to engage in live broadcasts. Some people read books to you, and some moved their classes in front of a computer screen. Although the ingenuity is different, they all make full use of the characteristics of audio and video, that is, they show stronger penetration than traditional text and establish a two-way communication channel with a broad audience.
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Live streaming doesn’t have to be perfect
The emergence of live broadcast has subverted our imagination of the quality requirements of audio and video content. As far as Facebook or other live broadcast platforms are concerned, everyone spends a lot of time watching live broadcasts, but their quality requirements are not too high. It doesn’t matter even if the picture is occasionally confusing or the live broadcast host is screwed. This may even be created as a feature or distinction.
On the contrary, the main reason why people lock in the live broadcast of a certain brand or a certain Internet celebrity is the real human element - just like we are watching “One Book, One View” or “Zhong Xiaoyun Monica Teacher Live Research Room” live broadcast, in fact, many times people may not care about what they talk about, but they will be attracted by the personality traits of the two little sisters, Xu Weizhen and Zhong Xiaoyun.
Of course, some people will also have this myth - thinking that using high-end audio-visual equipment to record live programs or following popular topics will ensure a hit in the ratings. In fact, this is wrong! Before you start shooting, I suggest you give it some thought.
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From the well-known Tang Qiyang and Mr. 486 to Xu Weizhen and Zhong Xiaoyun, although their fields are different and their styles are also very different, they each have their own destiny. They look glamorous behind the scenes, but no one knows how much hard work they put in? Especially if you want to transform from a text creator to a spoken word creator, it will take a lot of effort!
Self-examination before entering live broadcast
In the new year, if you also want to join the ranks of live broadcasts, in addition to planning the theme content in advance, you might as well do some self-examination first: think about what do you like? What things are you passionate about? In addition, what are your unique features or strengths in content production?
For example, the video program “Old Cha Old School” recently launched by my friend Lao Cha became an instant hit and was favored by many friends. This is also because of Lao Cha’s accumulation of interests and professional fields over the years. It is not a fluke at all!
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★ Photo Credit: danny howe
