Go LinkedIn and build your personal brand

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✍️The author of this article is Vista Cheng, originally published in “Economic Daily”

When it comes to social media, you may think of Facebook, Twitter or Instagram. In fact, for professionals, there is another website that should not be underestimated, that is LinkedIn.

LinkedIn is a business customer-oriented social networking website. It was founded in December 2002 by Mr. Reid Hoffman, a famous American investor and entrepreneur. It is headquartered in Mountain View, California, USA. Listed on the New York Stock Exchange on May 20, 2011; acquired by Microsoft for US$26.2 billion on June 13, 2016.

Whether you want to change your career path or build a personal brand, in addition to sharing your work experience and daily news on Facebook, Twitter and other sites, or trying to dump your resume through a job bank, we recommend that you also make good use of LinkedIn. It is a good idea to manage your personal LinkedIn account well and publish some professional articles on it.

LinkedIn is not just a job search website, you can think of it as a platform for displaying your personal brand. It is recommended that you usually have a deeper understanding of the industry trends you are in, and actively share relevant content to demonstrate your professionalism and influence. In other words, take the initiative to participate in industry-related discussions and events and interact with others to expand your influence and network.

In addition to maintaining a friendly relationship with your contacts, you should also keep updated on your career developments. When writing your profile, remember to describe your experience and skills in concise and engaging language. In addition, you can also find and join professional groups that interest you and share your opinions and experiences there. At the same time, don’t forget to actively obtain and respond to recommendations. This is a great way to improve your credibility and image on LinkedIn.

Don’t forget that LinkedIn is a social networking site. Please remove unnecessary packaging and be true to yourself. Don’t be afraid to show your personality and interests. You can also ask for advice and advice from industry leaders you respect and admire when appropriate, so as to show your positive learning attitude.

Here are a few things to keep in mind when running LinkedIn:

1. Create a professional image: This is a professional social platform, so it is recommended that you show your professional image. From your avatar to your bio to the content you share, you need to present yourself in a professional manner.

2. Provide complete personal information: Make sure that all the information in your personal file is the most complete, including: academic qualifications, work experience, awards received, and skills you are good at.

3. Actively participate in interactions: In addition to updating personal information, you should also actively participate in community activities, such as publishing or sharing professional articles, participating in industry-related discussions, etc.

4. Establish professional connections: You can expand your network by participating in activities or interacting with others.

5. Seek recommendations: Invite past colleagues, supervisors, or clients to write letters of recommendation for you. This can increase your exposure and reputation on LinkedIn.

6. Moderate personal touch: Although LinkedIn is a professional social networking platform, the importance of showing personal style should not be ignored. Appropriate display of personal color can make you more unique and attract more attention.

7. Protect privacy: Before you start using it, make sure you understand LinkedIn’s privacy practices and set them up appropriately to protect your personal information.

In short, operating LinkedIn can not only establish connections in the workplace community, but also help build a personal brand, but this is a long road and requires continuous efforts. Please continue to update your work experience and knowledge to ensure that you have a professional image and can effectively build a network of contacts. If you have any business questions, you are welcome to contact me through the www.vistacheng.com website.

★ Photo Credit: Reuters

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Further reading

• Building a personal brand: Teacher Hailis’ energy crystal transformation technique
• Workplace Improvement Techniques in the Intelligent Era
• “Have you written today?” Book excerpt of “Have You Written Today Book Excerpt: Let the world know me, start by promoting yourself

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