Growth Hacking: The Most Valuable Career in the Next Ten Years
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZl-LrXGkgceyc02-fJgUyM82gXcZUuLnJ_BzsiquuyL0Fn_oLOTGKx8zP8n9AnqqUX7aNkPO8y hkwfn4PBJHb615t-sTAx-ac8W991Iy0tjE0ZcAftvvOXeRHw4dGzKruVWKUypljk7co/s 1600/%25E6%2588%2590%25E9%2595%25B7%25E9%25A7%25AD%25E5%25AE%25A2.jpg)
If you ask about the most popular keywords or the most popular new job openings in the Internet circle in recent years, “Growth Hacking Marketing” (Growth Hacking) is indispensable. Marketing) or “Growth Hacker”.
In the past few years, not only have relevant books and courses appeared on the market, but some companies have also begun to add “Growth Hacker” (Growth Hacker) vacancies, hoping to hire outstanding talents with technical backgrounds and programming skills to enter the marketing field with high salaries.
“Growth hacker marketing” sounds cool. In fact, Europe and the United States had a similar concept as early as 2010. Now it has become a prominent discipline in the global entrepreneurial circle, and it is a set of mental methods and skills that all new startup teams must learn. Different from the previous tradition of decoupling technology and marketing, “growth hacking” emphasizes both rational and emotional training, and can be called a synthesis of marketers and programmers. Just like [Alan. As Aaron Ginn said, the ultimate goal of every “growth hacker” is to build a marketing machine that can reach millions of people and operate sustainably.
growth hacker (noun) - one whose passion and focus is pushing a metric through use of a testable and scalable methodology.
This most popular new position has been practiced in Silicon Valley in the United States for many years, and now it is beginning to attract attention in Taiwan. Many well-known companies, including Airbnb, Facebook, LinkedIn, Instagram and Uber, have recruited a group of outstanding elites who combine technology and marketing capabilities to engage in operations and marketing using scientific methods that are low-cost but can bring high efficiency. Many domestic start-up teams have recently been recruiting [such talents](https://www.104.com.tw/jobs/search/?ro=0&isnew=14&kwop=7&keyword=%E6 %88%90%E9%95%B7%E9%A7%AD%E5%AE%A2&order=12&asc=0&mode=s&page=1), and the well-established 104 Human Resources Bank has also begun to recruit traffic growth hacker managers.
Lane. Holiday(Ryan Holiday) in “[Growth Hacker Marketing: The New Practical Power of Detonating the Inbound Customer Craze](https://www.books.com.tw/exep/assp.php/vista/products/0010707245?utm_source=vista&utm_medium=ap- The book “commend&utm_campaign=ap-202005)” mentioned that there are four important keys to do a good job in growth hacker marketing, which are: from product and market adaptation(Product/Market We start with Fit), precise customer inbound strategies, achieve explosive growth without spending money, and continuously optimize to make customers more satisfied.
The emergence of the new position of “Growth Hacker” requires attention to a wide range of aspects. Influenced by the American entrepreneurial culture, it is not only limited to the marketing link, but also needs to consider the overall effectiveness. They rely on data, and everything is based on “growth”. They not only boldly adopt marketing strategies that can be tested, tracked and can multiply growth, but also pay special attention to the observation, speculation and analysis of user behavior.
For example, as a “growth hacker” you must be familiar with the attributes of the market and products, and make good use of AARRR indicator model, [A/B testing](https://conversionlab.co/2014/11/30 /ab%E6%B8%AC%E8%A9%A6%E7%AC%AC%E4%B8%80%E6%AC%A1%E5%B0%B1%E4%B8%8A% E6%89%8B%EF%BD%9E%E6%96%B0%E6%89%8B%E5%9F%BA%E7%A4%8E%E7%AF%87/) (A/B Testing), [Search Engine Optimization](https://zh.wikipedia.org/wiki/%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E6%9C%80% E4%BD%B3%E5%8C%96) (SEO), data analysis, landing page (Landing Page) design and e-mail marketing (E-mail marketing) and other technologies, try to create maximum marketing benefits at low cost. “Growth Hacking” uses these tools and methods to try to help users increase their confidence and reduce doubts about use. On the one hand, they pursue the growth of the number of new users and also take into account the optimization of cost-effectiveness.
The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.
Different from traditional marketing methods, “growth hacker marketing” not only pays attention to the product’s business model and various benefits, but also cares about the improvement of member stickiness. “Growth Hacker” uses data analysis and the help of various models and tools to not only optimize user experience and create growth in the number of members, but also strives to increase the transmission of positive word-of-mouth among users. In other words, the key to the success of “growth hacking” actually lies in the change of marketing mentality, actively thinking about various methods that are beneficial to users, rather than just focusing on various cool digital skills or marketing tools. For “Growth Hackers”, making users more dependent on the company’s products and services and trying to increase revenue through different channels is their lofty mission and the core value that these experts bring to the company.
★ Featured image source: The Creative Exchange
★ Article source: This article was originally published in the July 2016 issue of “English Island” magazine
★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice” online course.
Further reading
📖 深入探索相關主題
