How can I say that I have no clothes? Tongpao with Zi: On the road to content marketing, let "content hackers" accompany you for a while

Ken, the author of this article, is a motivated student in the “Content Hacking” community and loves learning copywriting and marketing-related knowledge. Thank you for authorizing “Content Hacker” to reprint. Thank you hereby.

[White Bear added] “How can I say that I have no clothes, and I wear the same robe as my son” comes from “The Book of Songs.” Qin Feng.无衣](http://fanti.dugushici.com/ancient_proses/130)”, the vernacular meaning is “Don’t say the suit is not enough, I will share the same suit with you, let’s go to the battlefield together.”

Everyone hopes that they can have enough “content” as a weapon to gain something in the “marketing” war. With the sentiment of “I have nothing to wear, I am in the same robe as my son”, we provide various suggestions and experiences on “Content Hacker” and provide you with various kinds of assistance related to content marketing. We hope to move forward with you all!

Since I came into contact with the website “Content Hacker” in December 2017, I have been greatly attracted to it, and I have been browsing the website every day since then. The “Content Hacker” website was co-founded by teachers Vista and White Bear. It provides a wide range of information related to content marketing and the [Internet Marketing] (https://www.contenthacker.today/2017/12/2018-fb-goog) that individuals need. le-new-ad-policy.html), Copywriting and Brand Building are all discussed.

The author has previously participated in four [physical lectures] (https://www.contenthacker.today/2018/02/chl4-note1.html) held by “Content Hacker.today/2018/02/chl4-note1.html”. I deeply felt that the two teachers taught sincerely. It can be said that he is completely unselfish and sincerely wants to help every student grow.

Whenever students ask questions, the two teachers will answer them in detail. If there is anything you don’t understand after class, the teachers are happy to ask. The author finds this very touching, being able to directly interact and learn from the two founders of “Content Hacker”.

Previously, the author had written several articles about the industry in which I was working. After putting them on the Internet, I also received positive feedback, which gave me the idea to continue writing. “Content Hacker” is a very magical place, with endless articles to read. Website content covers a wide range of topics, like an endless treasure mine. Because the author needs inspiration to write, while reading articles on the content hacker website, I can always get a lot of inspiration from the introduction of the article or the sharing of the two teachers, and I can continue writing.

Content marketing is the most powerful marketing method in the online world

Generally speaking, the actual product or service must be really good enough to form word of mouth and recommendation before the final sale can be completed. But today, most products or services on the market are highly homogeneous and have little differentiation, so competition is fierce. If you encounter a product that only relies on price competition and has no unique selling point (https://www.contenthacker.today/2018/02/content-marketing-reading-club.html), and you only plan to use advertising to promote it, as Facebook or keyword advertising fees continue to increase, it will seriously hurt the bosses’ pockets, and it will be difficult to achieve the expected sales target.

Maybe Facebook ads or Google keyword ads can sprint in a short period of time and bring immediate results, but they may treat the symptoms rather than the root cause and fail to retain customers after the promotional activities. Compared with advertising, content marketing is a slow marketing method, but the recoil is very powerful.

First of all, content marketing does not exert direct pressure on consumers, but gradually attracts consumers with content and creates a sense of trust in consumers. Secondly, content marketing is a subtle and complete personality shaping and development. In other words, while the industry is creating content bit by bit, it is also constantly changing and growing, and constantly reviewing and reflecting on whether the product truly achieves the ideal unique selling points mentioned in the content; instead of being eager to make a profit and just relying on exaggerated and false advertising to attract people, the result may be haste, waste in speed.

In the process of creating content, operators can gradually discover their own shortcomings and adjust products or services with an honest attitude. , change for the better; these processes are also sincerely through content presentation to impress people and sell products. Therefore, the author believes that what content hacker websites teach in this regard is not just methodology, but the transmission of mental methods.

Friends from all industries and fields should come to “Content Hacker” to dig for treasure, where we can teach you how to sell without selling. Instead of spending a lot of money on advertising and trying to get creative, it is better to create high-quality content to make consumers trust you. I wish “Content Hacker” to become one of the most authoritative online marketing websites in Taiwan in the near future.

★ How to enhance your visibility and influence through diversified management? Please attend the March special session of Vista Reading Club: “[The Era of Resumption of Business is Coming] (https://www.accupass.com/event/1803140753116515393830)”

★ How to learn how to make presentations and use them for content marketing at the same time? Please sign up now for the Content Hacking Lecture Series (CHL6): [How to use presentations for content marketing] (https://www.accupass.com/go/chl6)

★ How to produce high-quality and attractive content? Please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Fabius Chin

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Further reading

• “Read slowly and understand in seconds: Vista’s digital copywriting analysis time”: Vista new book publishing and event information announcement
• The Golden Dog Announces Good News, God-given Prosperity: Content Hackers wish you more prosperity in the Year of the Dog
• 6 steps to teach you how to master content marketing

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