How do you become a famous lecturer on both sides of the Taiwan Strait? Start by re-understanding yourself and building content curation capabilities
To be honest, I have no idea how many years I have known Teacher Chen Wanyu. But every time she returns to Taiwan, she always looks for an opportunity to meet, chat about each other’s current situation, and update cross-strait market intelligence. I am very happy to have the opportunity to listen to the “Taiwan Lecturer Shanghai Development Practical Exchange and Sharing Session (opens in a new tab)” hosted by Rachel tonight. I have a detailed understanding of her practical experience in Shanghai, Beijing and other places in the past few years, and I can also deeply feel her growth.
♛ Thanks to Nyco Chang (opens in a new tab) for authorizing sharing. I would like to express my gratitude.
In this “Taiwan Lecturer Shanghai Development Practice Exchange and Sharing Session (opens in a new tab)”, teacher Rachel (opens in a new tab) first introduced her to everyone With a background in finance, she entered the world of board games by chance. She has been involved in the professional field of gamification (opens in a new tab) education since 2010 and has become an excellent gamification education instructor. Because of the introduction from a friend, she used Shanghai as her base to actively explore the education and training market across the mainland.
Gamification (opens in a new tab) refers to the use of game design elements and game mechanisms in non-game fields to enable authorities to solve problems and increase their contribution.
At the beginning, teacher Rachel (opens in a new tab) first shared “Chaos University (opens in a new tab)”, “Get (opens in a new tab)” and “Fandeng Reading Club (opens in a new tab)” operation status, supplemented by the case of the post-90s assistant around her, I will introduce to you the current craze for learning in mainland China, as well as the increasingly mature knowledge payment market!
She also mentioned that the story of Cheng Yi (opens in a new tab) is quite extraordinary. Starting from running his own audio program “Cheng Yi Radio (opens in a new tab)”, Cheng Yi spent less than four years to gather a large number of fans. The story of Cheng Yi (opens in a new tab) also confirms what teacher Rachel (opens in a new tab) mentioned - you must be able to combine your own interests and expertise, and choose the positioning, battlefield and products that best suit you.
“Chengyi Radio (opens in a new tab)” has accumulated more than 2 billion views on 28 platforms including Lizhi FM (opens in a new tab), NetEase Cloud Music, etc., with 6.5 million fans across the network, and the cumulative views exceed 2 billion. In April 2017, “Chengyi Radio” received multi-million yuan angel round financing led by Meilili and followed by Zhenshun and other funds.
For lecturers who are interested in exploring the mainland market, Rachel (opens in a new tab) suggested that everyone should have their own areas of expertise and have three labels that will impress customers upon hearing them (Debra (opens in a new tab) immediately helped me think of three labels on the spot, namely content hacker, digital expert and…). In addition, she also suggested that everyone develop their own copyright courses and be able to focus on teaching and dismantling classic cases.
Teacher Rachel (opens in a new tab) also shared her recent valuable experience in developing “Games Change the World” Intensive Reading Class (opens in a new tab), and suggested that friends who are interested in entering the cross-strait lecturer market should develop into content curators.
In the intensive reading class, I will refine the key points and use stories and cases to transform game-based thinking into vivid and understandable content; through 15 lessons of reading level challenges, you will learn the addictive secrets of games; I will also design small activities in work or life for you to use and experience while reading!
How do you become a content curator, and what key points do you need to pay attention to during this process? Rachel (opens in a new tab) The teacher made the following three suggestions:
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Content gist: There should be a clear theme and more concise key points can be listed.
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Technical quality control: To ensure audio quality, pay attention to the sense of object and narrative when recording.
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Marketing pain points: Marketing based on user scenarios to understand the real needs and pain points.
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By the way, when it comes to the development and polishing of courses, it also reminds me that I have read the quality control manual of “get (opens in a new tab)” in the past, and it left a deep impression on me. If you are interested, you may also wish to refer to this chart compiled by teacher Meifen (opens in a new tab).
Perhaps because I have just completed the recording of online course (opens in a new tab) recently, I am particularly touched by the process of making an “intensive reading class” mentioned by teacher Rachel (opens in a new tab). From the opening of the camp to the course production and other processes, you can see through the timeline evolution on the slide that the production and promotion of the online courses on the other side have been systematic and structured in terms of course planning, pre-heating, enrollment promotion and interactive teaching, which can be said to be both professional and fast.
Rachel (opens in a new tab) The “content curator” mentioned by the teacher happens to be somewhat similar to the “Content Power (opens in a new tab)” that I have been promoting on the “Content Hacker” website. If we regard the course as an exhibition, then the presentation of the content is indeed critical. Regarding the content curation mentioned tonight, I also look forward to cooperating with teacher Rachel (opens in a new tab) in the future to provide related services.
Content Curation (opens in a new tab) is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.
Finally, I would like to thank teacher Rachel (opens in a new tab) for sharing her valuable experience with everyone without any secret. At the same time, I would also like to thank Mr. Wang Yilang (https://www.facebook.com/yilang.ammon (opens in a new tab)) for his sharing during QA time. It really inspired and touched me a lot. Of course, I would also like to thank the organizer Livewell Curriculum Design Center (opens in a new tab)!
★ Photo Credit: Photographed by Vista
☛ Want to learn how to use newsletters for content marketing? Come and sign up for “Content Hacking” April Lecture (opens in a new tab).
★ Want your blog to be seen by more people? Come and sign up for the “Advancing Content Power (opens in a new tab)” webmaster course.
★Vista Reading Club April Special: “The Most Productive Year (opens in a new tab)”
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
