How to build a personal brand? Please start with the end in mind, start with inventory of resources and precise positioning

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★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice” online course.

Why is it that when we see the mermaid goddess, we immediately think of Starbucks, and when we see the golden arches, we also think of McDonald’s? To put it bluntly, this is the concrete presentation of brand image and value! So, what do you want others to think of when they see you or think of you?

──Are you a professional with specialized knowledge? Or a sincere and enthusiastic good partner?

Speaking of personal brand, I believe everyone is familiar with it. You can regard it as a way of self-packaging, or it can be the practice of life value; simply put, it is to live the way you want.

Building a personal brand has many advantages, such as creating your own value and establishing more connections. In addition, you can have more autonomy in work and life, increase your influence, and move towards financial freedom as soon as possible.

If you want to start a business, want to be an opinion leader, or even want to be a YouTuber or internet celebrity , then you really need to use the support and blessing of your personal brand… But if you have no idea of ​​starting a business for the time being, and just want to make full use of your strengths in the workplace, and look forward to converting your major into a contribution to society, I think you can still use the support of your personal brand to help yourself shine and be seen by your supervisor or relevant people in the industry!

After knowing the importance of running a personal brand, the first question many friends face is usually-don’t know how to start?

Well, let me share with you a few simple methods now! You may wish to adopt the strategy of “begin with the end in mind”, first close your eyes and imagine…

What will it look like one day when you have a personal brand that you are proud of? When people mention your brand, do they feel happy? Or is it passionate?

Next, let’s look back slowly… You might as well think about why you wanted to build a personal brand in the first place? Any specific goals or motivations? Do you want to change the world like Jobs? I still hope that I can become as popular as Adi or Guji Ying’s [Knowledge-based Internet Celebrity](https://www.parenting.com.tw/article/5085190-%E5%85%A8%E5%8F%B0%E8%A8%82%E9%96%B1%E6%95% B8%E6%9C%80%E9%AB%98%E7%9A%84%E7%9F%A5%E8%AD%98%E5%9E%8B%E7%B6%B2%E7%B4%85+%E9%98%BF%E6%BB%B4%EF% What about BC%9A%E7%82%BA%E4%BA%86%E8%B3%BA%E9%8C%A2%E7%95%B6YouTuber%E4%BD%A0%E6%9C%83%E5%A4%B1%E6%9C%9B/)?

Secondly, which groups do you want to target for interaction and communication? In other words, you need to figure out which target audience you are serving? You know, building a personal brand certainly has the opportunity to make money and increase your voice, but I think if you can provide your unique value in the process, it is more important than anything else!

Next, you can start taking inventory of your resources. For example, what are your strengths and advantages? What other connections are there that I can connect with? In order to stand out in the fierce competition, you must choose a specific market or arena beforehand. Having said that, this is also called positioning. Only by starting from your own expertise and interests, identifying competitive themes, targeting markets with clear needs, and making differentiation can you have the opportunity to polish your personal brand!

Finally, I would like to point out one point: your success is not only defined by the company you serve, nor does it need to be limited by the outside world or others. Starting today, you are a unique brand.

Oh, right! In order to help you start building your own unique brand as soon as possible, I specially created a briefing and recorded it as a video, and also added subtitles. Friends who are interested are welcome to refer!

In order to thank everyone for your support, we specially provide a set of discount coupons (URmgo0vZ). As long as you purchase a course today (April 29) (https://jumpstart.best/courses/vista-personal-branding/) and enter this code, you can get a discount of NT$400!

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Further reading

• “Building Yourself as a Brand” Listening Experience: The Hero’s Journey to Create the Second Curve of Life
• Create an unparalleled you: the journey of personal brand positioning
• “Vista’s Little Voice”: How to build a personal brand if you have no strengths

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