"Personal Brand Management Practical" online course starts fundraising: focusing on companion learning, accompanying you on your journey
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★ Want to build your personal brand? Come and sign up for the “Personal Branding Practice” online course.
Some friends may know that I recently collaborated with YOTTA website to hold a course “Personal Brand Management Practice”. This is the second online course I have taught after “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”. Although the theme and direction of the course are different, it actually continues my research and observation of the education market in the past few years.
As for why you want to open the online course “[Personal Brand Management Practice] (https://www.yottau.com.tw/course/intro/982#intro)”? Well, please let me have a cup of tea and start from the beginning. Well, no, in order to save everyone’s precious time, let us omit the lengthy preface and go directly to the point!
In fact, I have had this idea for a long time, at least since the beginning of the preparation of the “Vista Writing Companion Program” at the end of 2018. Although I have been working as a consultant and lecturer in companies for a long time, I am also well aware of everyone’s learning needs and possible bottlenecks: To be honest, these are often not something that can be solved in one or two classes. Only when teachers and students work hand in hand can we achieve good learning results. Therefore, since the year before last, I have started planning a practical learning plan that can accompany everyone step by step.
What’s intriguing is that although I initially focused the market segmentation on potential customers who were interested in writing or had trouble learning to write, after more than a year of long-term interactions with more than a hundred students, I have a clearer idea - everyone not only needs to understand how to do copywriting, book publishing and self-media management? At the same time, there is also a strong need and motivation to learn different areas such as content marketing, setting up and operating websites, and designing sales pages (landing pages).
I once thought that in addition to continuing to provide writing teaching and related consulting services, is it possible to design a set of courses that can meet everyone’s needs? After this year and a half of experience in operating the “Vista Writing Companion Program” (https://jumpstart.best/services/vista-writing-program/), I fully understand that many friends not only need to learn copywriting or brand marketing skills, but also hope to integrate various advantages and resources across fields to create an impressive and unique “personal brand” (https://jumpstart.best/courses/vista-personal-branding/).
Building a personal brand is not a patent for certain groups. Each of us should think about how to build a personal brand and create value and opportunities from it? This is a common issue for friends of all ages in the contemporary era, because if you don’t first define your own success in the future and find your own direction first, then you may be defined by others…
Since I left the media industry and started working as a consultant and educator, I have often worked with students, and I have discovered to my surprise: Although many of my friends have a strong motivation to learn and are willing to invest in themselves—but even if they have read many business management books or taken many classes, they still cannot write an eye-catching article or execute a wonderful marketing plan on their own.
Well, what exactly is the problem?
The teaching experience accumulated in the past few years has allowed me to understand the blind spots of many learners: not only do we want to learn more knowledge, but we also hope to use this knowledge to do more things. However, due to the lack of action plans and deliberate practice, the results are often ineffective. Therefore, in order to help everyone achieve their learning goals and aspirations, in recent years I have begun to strengthen and iterate my course design, and I have also tried to build a learning process that is enjoyable and capable of growth. At the same time, through practical methods, students can learn while doing it, instead of passively sitting in class and listening to lectures.
Take the “[Vista Writing Companionship Program] (https://jumpstart.best/services/vista-writing-program/)”, which is currently in its sixth period, as an example. Before each class starts, I will ask students to propose their own learning plans, understand motivations and needs by communicating learning goals, and design a companion learning journey. During the three-month companionship, students can practice by submitting assignments (such as product copywriting, fan posts, publishing plans, or sales page design, etc.), and I also provide specific and practical comments and feedback.
Recently, Wen Jing, a graduated student, suggested that everyone form a small study group to continue practicing writing. This was very popular with me, so I quickly helped everyone set up four themed groups including self-media brand marketing, knowledge writing, product copywriting, and life style. I hope to carry forward the spirit of companion learning so that seniors in the “Vista Writing Companion Program” can run fast and practice together through the power of their peers.
I feel that this companion learning method that combines teaching and practice is the most effective way to help everyone solve their doubts and bravely embark on the journey. Therefore, after the first anniversary of the “Vista Writing Companion Program”, I originally planned to launch a separate “Personal Brand Companion Program”, hoping to help friends who are interested in building a personal brand through this method.
At this time, I met an invitation from a friend on the YOTTA website, and considering the impact of the new coronavirus epidemic, I decided to plan an online course on personal branding, hoping to help more friends. In addition to the rich course content and assignments in this course, I also invited two academic experts, Zhong Xiaoyun and Luo Runsheng, to serve as guest teachers, hoping to bring a more fulfilling and exciting feast of knowledge to the students.
In addition, continuing the companion learning spirit of “Vista Writing Companion Program”, I also plan to build a learning community for the “Personal Brand Management Practice” online course, combining hands-on learning methods, just like Julie. Design for How People The concept mentioned in the book “Learn”: When teachers design instruction, they must take into account the two motivations of students, that is, the motivation to learn and the motivation to act.
She believes that the prerequisite for effective learning is that learners must realize that new things are useful and easy to use. It’s like if someone denies writing or is afraid of writing from the beginning, how can they write a powerful article? Therefore, I often encourage students in writing classes: Don’t think too much, just write!
Share this with everyone. Thank you Teacher Vista for your previous writing companion teaching. It feels really different to see your work published on paper. 😆Although I can’t become a big celebrity, I should still have a small crowd! As the teacher said, don’t worry, just write! If I had not produced anything in the first place, I would certainly have had no chance. By “Vista Writing Companion Program” student Wang Xuebo
To achieve this goal, instructional design should provide opportunities for learners to observe or try out new processes or methods themselves. I also think this method is indeed effective, so I will combine the experience accumulated in “Vista Writing Companion Program” and invest in the design of this “Personal Brand Management Practice” course.
Teachers should try their best to teach by demonstration instead of just telling. To be honest, there are quite a few books, articles and courses on personal branding, and at first glance, they are not inferior to my course. But having said that, I also know that just imparting knowledge is not enough. It must be able to truly help everyone build their own personal brand. This online course is valuable!
Therefore, this time when I was polishing the “Personal Brand Management Practical” online course, I often thought of Julie. Dirksen’s advice to all teachers is that when designing instruction, they should focus on the following three questions, namely, “Will learners remember?”, “Can learners understand?” and “What degree of guidance should teachers provide to help learners?”
I also kept these three questions in mind and devoted myself seriously to the development of the “Personal Brand Management Practical” online course. Now, this online course has started to raise funds on the YOTTA website! If you are deeply interested in building a personal brand, you are welcome to sign up now to join the ranks of learning together!
In order to thank everyone for your support, we have specially provided a set of discount coupons. As long as you purchase the course before April 29th and enter this code (URmgo0vZ), you can immediately get a discount of NT$400.
By the way, after purchasing the course, don’t forget to send proof of course purchase to participate in the lottery!
After purchasing the course, please go to “My Orders” on the YOTTA website, select the purchase screen of this course in “Paid Order” and send it to Teacher Vista (iamvista@gmail.com, please write “Participate in the Personal Branding Course Lottery” in the subject line) to participate in the lottery.
★ Featured Image Credit: Austin Distel
Further reading
- Life in a Foreign Country and Self-Media: Teacher Li Sixuan’s Experience Sharing Meeting on Social Media Strategies for Traveling to the Netherlands
- Brand story must be resonant
- Vista leads the way: explore business opportunities in online education with you
