How to create an eye-catching blog? Start by choosing a template, setting the domain name, breadcrumbs, navigation bar and sidebar

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Last night, I had a meeting through a LINE group voice call with members of the “Self-Media Brand Marketing” Xiaobu Run Group in the “Vista Writing Companion Program” community. In just one hour, in addition to discussing the related problems encountered when writing articles, I also shared some tips and precautions about blog management with my partners.

Regarding the sharing of [Blog Management] (https://vocus.cc/vista-express/5e50879dfd897800013bf569), last night I discussed specifically systems like Blogger and WordPress that can bind domain names and set layouts. If you are usually used to blogging on Medium, square grid or Matters etc. 99) Publish articles. My suggestion is that you can continue to produce high-quality articles and give full play to your personal brand charm!

Well, if you want to have more flexibility, in addition to writing your own articles, you can also run your own blog, then you are welcome to continue reading.

Make a good positioning before starting the construction

Before starting to talk about the establishment and [operation] of a blog (https://vocus.cc/vista-express/5e9ba1a4fd89780001b8aa0a), it is first recommended that you carry out accurate [positioning] for your blog (https://www.vistacheng.com/2020/04/how-to-build-a-personal-brand.html). For example, what topic would you like this blog to focus on? Or what potential groups do you want to attract to watch? These issues must be thought about before starting to build in order to get twice the result with half the effort.

For example, if you want to create a lifestyle blog dedicated to sharing useful information about daily life (such as food, travel or entertainment) to your readers, then you need to start thinking about the layout of your blog and plan your future [content strategy] (https://www.vistacheng.com/2020/05/line-at-party.html).

As far as I know, there are currently many beautiful templates for both Blogger and WordPress platforms (such as minimalist style, personal website type, magazine type, etc.) to choose from. You can spend some time to choose a template that suits your own style and preferred tone. Of course, if you have a bit of budget, you can also consider paying for professional templates; however, there are basically many free templates to choose from!

Register a dedicated domain name

In addition, it is also recommended that you spend a little money every year (generally, a few hundred NT dollars is enough) to register an exclusive domain name. Having a meaningful and easy-to-remember domain name is naturally the first step to building a personal brand. I suggest you think about it carefully.

Many friends don’t know how to choose a suitable domain name. I can give you some suggestions:

• Start thinking from your own name and nickname: For example, for my Vista Cheng blog, I use my English name to register the website.
• Come up with ideas based on your own name and related topics: For example, Vista Book Club or Mr. MJ’s Super Number Power are also good directions.
• Come up with ideas based on the topic or keyword you want to target: for example, writing power or storytelling can easily make people think of the topic.

When it comes to registering domain names, I have many years of experience and have gone through many pitfalls… If you have any questions, you are welcome to discuss with me!

After registering a domain name, please bind your blog to the domain name so that netizens can easily find your blog in the future. Of course, please don’t forget to go to Google Search Console to submit your site’s Sitemap! In addition, if you want to monitor the traffic changes of your blog, please remember to apply for a Google Analytics account for your blog.

After you have taken care of the domain name, blog template and related website settings (such as submitting Sitemap, setting traffic statistics and Google AdSense, etc.), you can move on to the next step. You can pair it with your favorite blog template and start thinking about how to create an online space that makes people feel comfortable and unforgettable.

Breadcrumbs, navigation bar and sidebar planning

Let me take the blog Vista Cheng as an example to introduce it to you. I have placed breadcrumbs in the upper left corner of the website, which are three links: homepage, About Vista and Contact Vista.

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured.

Breadcrumbs may seem insignificant, but it is very helpful for search engine optimization (SEO), helping search engines such as Google to easily find the structure of your website.

Think about what links to put in the navigation bar and how to introduce yourself to everyone? Of course, you can also include links to your services, article topics, and social media, which are also very important.

The next navigation bar is also very important. It is recommended that you carefully evaluate which are the most valuable and distinctive units of your website? What information do you want visitors to see? Last night, I also made some suggestions for the blog of a writing companion program partner: I suggested that she could unify the items on the navigation bar and consolidate related links. This would make the layout more concise and effectively focus, so as to attract the attention of netizens.

In addition, I also recommend that you plan the sidebar section properly. In addition to putting search bar, popular articles, popular tags and other information, of course you can also consider placing your Facebook fan page, videos or some friendly links. However, please remember not to put too much information, so as not to affect the execution speed of the blog, and also affect the perception of netizens!

After you have taken care of the blog environment, you can start the content production process. What should you pay attention to when writing blog articles? Well, let me wait for the next article to share with you!

If you like this article, please help me click like a few more times or share this article, thank you!

★ Featured image source: Photo by bruce mars on Unsplash

★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice” online course.

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