How to use LINE stickers for brand marketing

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I attended the morning meeting of the BNI Hua One branch this morning. I was very happy to have the opportunity to hear the sharing of brand sticker illustrator and good friend [Chen Peiru] (https://www.facebook.com/peiru1985) (Penny). The topic she shared today is related to LINE stickers. As you can imagine, this of course also falls under the category of content marketing.

Penny runs Read Draw Lab and currently has nearly 29,000 followers. She usually uses comic techniques, using stickers and illustrations to convey messages, making the originally complex text more readable. This method is extremely effective at promoting your book, earning organic traffic, and attracting the attention of publishers. Therefore, recently, many publishing houses often turn to her for book recommendations and cooperation in promotional illustrations and social media marketing. According to Penny’s sharing, the conversion rate of her stickers can be maintained between 10% and 25%, which can be said to be a good performance.

Speaking of cute LINE stickers, of course everyone likes them. However, you may be more interested in knowing what role these pictures and stickers can play in brand marketing and promotion? In fact, stickers are a communication method that uses vivid and interesting illustrations to interpret content. Business owners can convey brand personality through design, color and details.

Essentially, short and concise stickers often convey a brand’s personality, identity and characteristics quickly, concisely and effectively. In recent years, Penny has helped more than 30 brands design stickers of various styles, and has received a lot of positive feedback from the market. Well, I quite like it myself!

As a professional sticker illustrator, Penny spends a lot of effort communicating with the owners at the beginning of the design. She must ensure that each sticker is coordinated with the brand’s personality and aesthetics. So, which brands are suitable for using stickers for marketing? Penny also specifically mentioned that B2C brands targeting young people are very suitable! The reason is simple, because LINE stickers can help increase brand awareness and customer engagement, especially in social media and physical product marketing, where limited budgets can be used to amplify marketing effectiveness.

In order to get the maximum sticker effect, Penny also recommends that you consider combining it with your social media posts, physical store decoration and promotional activities. Remember, to make a lasting impression, stickers should be consistent with your brand’s colors and personality. It is very important to pay attention to this consistency, so through the careful design of a series of stickers, brand recognition can often be more effectively maintained!

Finally, Penny also mentioned that she will soon hold parent-child courses related to sticker themes. If you are interested, please follow her fan page for more information.

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Further reading

• Five things that must be done behind the success of a new brand. Which ones have you done?
• Experiences from participating in the “Efficient Reading Club”: Create classics and sail into the blue ocean
• [Da Nei Net Excerpt First Issue] Use the power of content to fall in love with consumers!

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