How to write promotional copy for online courses to be eye-catching?
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Every day has a different meaning to everyone. For example, for the majority of office workers, after today’s busy work, they can take four consecutive days of vacation and relax a little; but for my friend [Zhang Yongxi] (https://www.facebook.com/joestalktw/), he has to tighten his nerves all day long and maintain a trembling mood at all times.
I think he will be busy enough in the next few hours! Why is this? Because his long-prepared online course “[Time Management Mindset: Upgrading the Operating System of Life] (https://lihi.vip/gKFaA)” will be officially launched on the Hahow platform at noon today (February 27) to start raising funds.
As a neighbor, alumnus and long-time friend of teacher Zhang Yongxi, in the process of preparing this online course, I am naturally happy to provide assistance and share a lot of experiences of people who have been there.
In the past, I have also talked about how to promote online courses through marketing techniques in the article “Online courses are booming, how can we do marketing?”.
In the past two years, many lecturer friends around me have begun to invest in the production of online courses, and even I have bought many courses for further study. Online courses are not limited by time and space, and are indeed a good way for modern people to learn!
For the promotion of online courses, there are now multiple channels that can be used, such as advertising or through many digital tools. But overall, I think the promotional copy of the course is still the most important promoter!
When many people purchase online courses, they are unable to see the course content in advance, so they often can only refer to the lecturer’s past performance or online reputation. If you want to highlight the characteristics, benefits, and selling points of the course and the instructor, in addition to filming a course introduction video, you often need to use course descriptions with pictures and texts.
In order to promote the online course “[Time Management Mentality: Upgrading Life’s Operating System] (https://lihi.vip/gKFaA)” which was launched at noon today, teacher Zhang Yongxi’s team wrote a promotional copy in advance:
Zhang Yongxi’s first online class starts in Taiwan!
Why: I often hear newcomers in the workplace saying that they have poor time management and there are many lectures invited by universities and colleges, but Yongxi has not yet mastered the cloning technique, so he cannot serve everyone’s needs. We have also neglected it because we were too focused on corporate services. Now we have the opportunity to record courses online. I hope that friends who have time management needs, don’t hesitate and act now!
What: Taiwan has such a great online learning platform “Hahow School”, but it was ignored in the past two years because it was too focused on corporate services. Now that there is an opportunity to record courses online, I hope that friends who have time management needs will not hesitate and take action immediately!
When: [Fundraising] will start at 12:00 noon on February 27th (https://lihi.vip/gKFaA).
Where: Mobile phones, laptops, desktops, as long as you have an Internet connection, you can study at any time.
Who: busy poor, office workers, mid-level managers, career changers or students.
How: Click link to purchase courses and participate in the fundraising lottery! The earlier you buy, the more draws you will have.
How much: The early bird price is discounted at 999 yuan for a limited time, and will be returned to the original price of 1,799 yuan after March 28!
After I saw this product copy, I immediately helped write another version of the copy:
Who is Zhang Yongxi? If you take “[Time Management Zhang Yongxi](https://www.google.com/search?q=%E6%99%82%E9%96%93%E7%AE%A1%E7%90%86+%E5%BC%B5%E6%B0%B8%E9%8C%AB&oq=%E6%99%82%E9%96%93%E7 Search “%AE%A1%E7%90%86+%E5%BC%B5%E6%B0%B8%E9%8C%AB&aqs=chrome..69i57.279j0j1&sourceid=chrome&ie=UTF-8)” as a keyword on Google, and you can find nearly 9,000 pieces of information. Zhang Yongxi is a time management expert, and also a well-known writer Esor Time Management Enlightenment Teacher for many professionals on both sides of the Taiwan Strait, including (host of Computer Playthings blog).
I am very happy to announce the good news to everyone. Teacher Zhang Yongxi’s “[Time Management Mental Techniques: Upgrading the Operating System of Life] (https://lihi.vip/gKFaA)” online course will start fundraising on the Hahow platform at 12:00 noon on February 27. From now on, as long as you purchase online during the one-month fundraising period, you can get it at a super discounted early bird price of 999 yuan (original price 1,799 yuan)!
Pre-order the course now, and in addition to having the chance to win big prizes, you can also get a time management nine-square grid template, and be able to join a private learning community hosted by teacher Zhang Yongxi himself to learn and communicate together.
In recent years, Mr. Zhang Yongxi has spent most of his time focusing on in-house training and consulting services, and has rarely opened open classes in Taiwan. In order to serve everyone, this time we have specially planned a brand new [online course] (https://lihi.vip/gKFaA) and shared the most practical time management knowledge with all students. This is a rare opportunity, if you are interested, please come quickly!
After reading these two versions, which version do you think is more attractive to you?
The first version uses the so-called “5W2H Analysis Method” (also known as the Seven He Analysis Method) to introduce Teacher Yongxi’s online course. Although the explanation is very clear, there seems to be less focus on the benefits and benefits that this online course can bring to students. In addition, it seems that the lecturer’s academic and experience background is not well introduced, and I feel that the promotional effect of this copy may be limited.
On the other hand, the second version starts from the question, first attracting the majority of netizens to be curious about Teacher Zhang Yongxi, and letting everyone understand his expertise and related experience in the field of time management through a brief introduction. After that, we started to introduce the course features, various discounts, and good news.
I try to dismantle this copywriting that I wrote and analyze the principles for your reference:
When writing product copy, you must first set the target audience. For those who are interested in learning time management, maybe the lottery and course discounts are not the most attractive incentives; everyone’s motivation is to learn the relevant methodologies from Teacher Zhang Yongxi, and to seek advice from the teacher at any time through the Facebook private group.
Because I have experience in actually producing online courses in the past, some lecturers or professionals often discuss with me issues related to producing and promoting online courses. This time, through the real cases of the online course “[Time Management Mentality: Upgrading Life’s Operating System] (https://lihi.vip/gKFaA)”, I have shared with you some key points in writing course copy, and I hope you can get inspiration from it. If you have any questions or needs, you are welcome to contact me.
Finally, of course, it is inevitable to help Teacher Zhang Yongxi promote his “[Time Management Mental Techniques: Upgrading the Operating System of Life] (https://lihi.vip/gKFaA)” online course. I have participated and had discussions many times while he was polishing this course. I am looking forward to this course and am happy to recommend it to all my friends who want to learn time management well.
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★ Photo Credit: JESHOOTS.COM
Further reading
- Copywriting power is your “cashability”: before turning ChatGPT into a godly teammate, you must first make yourself stronger
- Four steps to play copywriting magic
- Welcome to “Vista Copywriting Health Check Tool”
