I read "Lazy Man's Illustrated Presentation Technique: Turning Complex Knowledge into Graphical Lazy Man's Packs that You Can Understand at a Glance": Think in other people's shoes, simplify the co...

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I think maybe some friends may have seen the “African Swine Fever Lazy Bag” briefing posted on the Internet at the end of last year, which was circulated everywhere, and even Vice President Chen Jianren was found to have [reprinted](http s://www.facebook.com/chencj/posts/1994514827295996), and then started to notice [Teacher Lin Changyang] (https://www.facebook.com/LinCY.TheThinker) who has been immersed in the field of presentation design for many years.

Although I am not Facebook friends with the author of this book, I am actually no stranger to Teacher Changyang. I have heard about this person since he was still working as a physical therapist in the past. In the past few years, I have often paid attention to his works and often read his blog; I even know that some friends have attended Mr. Chang Yang’s classes and have given him good reviews. In addition, I occasionally met Teacher Changyang on some occasions, so I became somewhat familiar with him without realizing it.

Therefore, when he recently published “[The Lazy Man’s Illustrated Presentation Technique: Turning Complex Knowledge into a Lazy Man’s Pack of Graphic Presentations that You Can Understand at a Glance]” (https://www.books.com.tw/exep/assp.php/vista/products/001081491 4?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201907)》, I paid attention to it right away! It’s just that there are too many books to digest at the same time, so I slowed down the progress a little and wanted to study hard again soon. I would also like to express my special thanks to Amy for donating books, giving me the opportunity to study with Teacher Chang Yang.

In a nutshell, [this book](https://www.books.com.tw/exep/assp.php/vista/products/0010814914?utm_source=vista&utm_medium=ap-books&utm_cont ent=recommend&utm_campaign=ap-201907) hopes to use the “Lazy Man Graphical Briefing” to simplify complex information such as professional knowledge, event descriptions, policy explanations and product introductions, making communication and delivery an easy and comfortable thing, which can then influence others and trigger specific changes!

Before, I have seen my friend Teacher Yongxi use this [Lazy Man Graphic Presentation Technique] (https://www.facebook.com/joestalktw/photos/a.691981711196065/782332175494351/?type=3&theater) to explain his time management philosophy. It can be said that it is both eye-catching and effective in teaching!

If we quote Clayton Christiansen and others in “[The Use Theory of Innovation](https://www.books.com.tw/exep/assp.php/vista/products/0010760251?utm_source=vista&utm_medium=ap-books&utm_ content=recommend&utm_campaign=ap-201907)”, then I guess the original intention of Teacher Changyang in writing this book was to help professionals such as scholars, doctors, scientists, psychologists, authors, editors and community operators to effectively disseminate professional opinions or knowledge in an interesting way!

The lazy graphic presentation technique is indeed an easy-to-use content production method. However, rather than treating it as a shortcut to design briefings, I think it should be approached from the perspective of thinking and mentality! It means that using the lazy flat presentation method, although you don’t need to spend a lot of time looking for suitable templates, and you don’t need to be limited by templates, colors or pattern designs, but I still find that some friends will focus on cute flat icons.

Well, it is certainly true that “a picture is worth a thousand words”, but I think when designing a brief, we should return to the original intention and focus on the point we want to convey. If I have the chance, I also hope to ask Teacher Changyang for more advice on this part.

It is said that as many as 81.4% of Japanese people think that they are not good at explaining, communicating, and conveying. I believe that the situation in Taiwan may be similar. But in our daily work and life, we must have many opportunities to come into contact with briefings, but I also know that many people regard designing briefings and writing articles as a daunting path…

If you also have such troubles, I am happy to recommend reading this book “[Lazy Man’s Illustrated Presentation Technique: Turning Complex Knowledge into a Lazy Man’s Pack of Graphical Presentations that You Can Understand at a Glance]” by Teacher Chang Yang (https://www.books.com.tw/exep/assp.php/vista/ products/0010814914?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201907)》Yo!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Alex Litvin

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Further reading

• “One hit will hit!” “Presentation Strategy Book for Professionals” Reading Experience: Designing an effective presentation starts with formulating a content strategy
• “The Lazy Man’s Illustrated Presentation Technique: Turn complex knowledge into an illustrated lazy man’s package that can be understood instantly at a glance” Reading experience: Think from other people’s perspective, reduce the complex to simplicity, and make a good presentation that touches people’s hearts
• I read “Zangxingliu Briefing Thinking Technique: Find the logic of persuasion and let your value be seen!” 》: Let your inspiration fly and don’t stick to the traditional way of briefing

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