I see Japanese social media "755": it not only focuses on celebrity brands, but also cares about user experience

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You will know that 755, a social media that has risen rapidly in Japan in recent years, is actually because of watching Gentosha founder [Mian Cheng Tetsu](https://ja.wikipedia.org/wiki/ %E8%A6%8B%E5%9F%8E%E5%BE%B9)‘s new book “[Life is one person’s passion: Japanese bestseller Kamijo Toru turns depression into amazing energy, The way to survive that solves the pain of work and life] (https://goo.gl/rBhCoF)》 ](https://www.amazon.co.jp/%E3%81%9F%E3%81%A3%E3%81%9F%E4%B8%80%E4%BA%BA%E3%81%AE%E7%86%B1%E7%8B%82-%E4%BB%95%E4%BA%8B%E3%8 1%A8%E4%BA%BA%E7%94%9F%E3%81%AB%E5%8A%B9%E3%81%8F51%E3%81%AE%E 8%A8%80%E8%91%89-%E8%A6%8B%E5%9F%8E-%E5%BE%B9/dp/4575308412)).

The book mentions his good friendship with Horie Takafumi and Fujita Susumu, and because of this, he agreed to start using 755 (7gogo), a social media that has both a mobile app and an online interface. It has now become a living sign of this social media.

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According to [Wikipedia](https://zh.wikipedia.org/wiki/755_\(%E6%87%89%E7%94%A8%E7%A8%8B%E5%BC% 8F)), introduced by Japanese internet celebrity [Horie Takafumi](https://zh.wikipedia.org/wiki/%E5%A0%80%E6%B1%9F%E8%B4%B5 %E6%96%87) was imprisoned for violating securities quotation laws in the Livedoor incident. After his parole, he told CyberAgent’s representative director Susumu Fujita (https://ja.wikipedia.org/wiki/%E8%97%A4%E7%94%B0%E6%99%8B) that he hoped to create a mobile application similar to the instant messaging program LINE, and invited him to participate. This is the origin of 755. What is interesting is that 755 is said to be the prisoner number of Horie Takafumi when he was originally detained at Nagano Prison.

When I was flipping through this book in the bookstore, the words 755 kept popping up, and I quickly remembered this simple website address. When I got home and searched, I found the website. At first, I browsed [755 website] (https://7gogo.jp/g48PgLdputmp) on my computer and found that it combines the features of Facebook and Twitter. Users can track accounts opened by celebrities and media, and can also send messages or repost articles.

Later, I downloaded 755’s Mobile App and started to post on it or follow the news of other celebrities. After playing with it a few times, I found that there are several things worth learning for website or app developers:

• Use Twitter or Facebook to log in: Don’t ask for the user’s data at the beginning, but save the user time to register and log in directly using a Twitter or Facebook account. When the user’s usage habits are established and the user becomes “glued” to the service, the necessary data will naturally be provided one after another.

• Help new users integrate into existing communities: Many new users are often at a loss when faced with a new service, so 755 will first detect the user’s social status and recommend some accounts to track. It is also for this reason that I was able to follow the accounts opened by Yasushi Akimoto, R25 and Asahi Shimbun on 755.

• Know how to leverage your strengths: Since Twitter is very popular in Japan, 755 also allows users to set up their own Twitter accounts and synchronize related information. In this way, users can open an App and see the dynamics of two social media, which will naturally increase the [retention rate] of the App (http://connection.today/65).

• Make good use of the power of your network: I believe that the motivation for many people to use 755 is to keep track of the news of Japanese celebrities. Think about it, if you develop a website or App, you can find famous people such as [Fujita Susumu] (https://7gogo.jp/fujita-susumu), [Mishiro Toru] (https://7gogo.jp/q3J7NRXCT9Dz) or [Akimoto Yasushi] (https://7gogo.jp/akimoto-yasushi) to come to the platform, which is like a good start. But the point is not to help promote it, but can these celebrities continue to use it? Now it seems that the answer is obviously yes, and because of the blessing of celebrities, 755 has attracted a lot of loyal fans.

According to a report from [Digital Times Website] (https://www.bnext.com.tw/article/view/id/28077), 755 was founded on June 3, 2013, with an initial start-up capital of 5 million yen, and Takafumi Horie served as the founder.

Looking at 755’s services, in addition to being able to post and repost messages, a new “Watcher” function has been added, allowing users to leave “footprints” on other people’s territory. Users can see who has visited their talkroom, which increases the likelihood that users who don’t know each other will connect with each other. There is also a “ReTalk” function that allows users to comment or like (encourage) other users’ conversations.

The current number of 755 App downloads has exceeded 6 million. With the slogan “With 755, you can have more fun communicating with your friends than now”, it has attracted many young people. The user interface of 755 looks very refreshing and is easy to use. Even if you are not familiar with Japanese, I believe you can get started quickly like me and start tracking the activities of some celebrities.

For the 755 operation team, it may not be easy to defeat LINE nowadays, but in addition to launching TV commercials and focusing on celebrity brands, they have also established their own characteristics and constantly revised them to meet the needs of users. I think this is something everyone can learn from.

755を使えば、Youda とのコミュニケーションが日よりもっとしくなることでしょう.

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★ Photo Credit: Reed Pearson

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