"I use modular presentations to solve 99.9% of work problems" Recommended sequence: If you want to design a good presentation, please start from the perspective of the target audience.
Looking at the friendship records on Facebook, I and “I use modular presentations to solve 99.9% of work problems (opens in a new tab)》author Liu Yiyou (opens in a new tab) Teacher is a friend since January 2017. In other words, we have known each other for at least three years!
As a business consultant and professional lecturer, I have indulged myself in content marketing, Copywriting (opens in a new tab) and e-commerce retail, while the young teacher Yiyou focuses on the training, research and practical operation of staff presentations, strategic planning and business thinking. Although their fields are different, there are some similarities or sufficient complementarities. Occasionally, I communicate with Teacher Yiyou through Facebook, and I feel his enthusiasm for teaching presentations.
I know that Teacher Yiyou, who is from the Department of Statistics, has a science and engineering brain, and has a very clear mathematical logic, which is naturally not a problem. But what is intriguing is that he also has an excellent sense of beauty, which can be seen from the briefs of historical designs. It is particularly worth mentioning that the presentations designed by Teacher Yiyou are not only beautiful, but can help explain professional values and effectively solve problems through the medium of presentations.
I know that Mr. Yiyou has always regarded himself as a “presentation expert”, and I am very happy to see that he has gathered many years of presentation teaching and production experience to write this corporate presentation technique that has attracted the purchase of the world’s top companies. I am also honored to have the opportunity to read his masterpiece (opens in a new tab), some of the contents particularly impressed me, such as the book talks about “the key success factors of tearing down briefings” ”, I think this is the key point that friends who want to improve their presentation design need to pay attention to.
In this era, we often have the opportunity to read a large number of presentations, but many people only focus on the content or the beauty of the layout, while ignoring the system structure and user experience of the presentation. This is actually a pity if you think about it carefully.
Teacher Yiyou told us that a briefing is actually the process of letting the other party know, understand, agree and take action. Therefore, when we need to design a briefing, we should first think about the design purpose and motivation, and then think about how to assist communication through a briefing with pictures and texts. Just like when I teach copywriting, I always remind students to understand the principle of empathy. Brief design must also be done from the perspective of the target audience.
Although there are quite a few books on briefings in the market, they are overwhelming. Among them, there are naturally no shortage of so-called Bible-level good books, but it is a pity that most of these books are very old, and most of them come from Europe, America or Japan, which are slightly different from the needs of the Chinese society. To put it bluntly, the meaning of some books is too high and not down to earth enough. And this [new work] by Teacher Yiyou (https://www.books.com.tw/exep/assp.php/vista/products/0010848802?loc=M_0004_001&utm (opens in a new tab) _source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202002) comes at the right time, allowing us to view it from different angles When looking at the issue of briefing design, it is also quite excellent Chinese Briefing Teaching Books (opens in a new tab).
If you are interested in presentation design, or are worried about how to make a good presentation that can touch people’s hearts, then I am happy to recommend “[I use modular presentations to solve 99.9% of work problems]” (https://www.books.com.tw (opens in a new tab)) written by teacher Liu Yiyou (opens in a new tab) This is a great book.
With the new year and new atmosphere, let’s learn to design good presentations together!
By the way, besides recommending good books, there is one more thing!
★ Want to use content marketing to grow your business? Come and take a look at “Content-inspired marketing (opens in a new tab)”.
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1 (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Unspalsh
Further reading
- “One hit will hit!” “Presentation Strategy Book for Professionals” Reading Experience: Designing an effective presentation starts with formulating a content strategy
- “The Lazy Man’s Illustrated Presentation Technique: Turn complex knowledge into an illustrated lazy man’s package that can be understood instantly at a glance” Reading experience: Think from other people’s perspective, reduce the complex to simplicity, and make a good presentation that touches people’s hearts
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
