I watched "Content Touching Marketing": Touching people's hearts starts with writing, so that you can go anywhere.

The author of this article Yukimi shares his experiences on travel, small farmers and food through Blog. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.

Does every time you want to write an article that is deeply rooted in people’s hearts and resonates, it always makes you want to break your head and don’t know what to write? Or maybe you finally squeezed out a title that you think is great, but when you show it to your supervisor, you find that the title you wrote is not attractive at all? You may even be asked to rewrite it!

Maybe you spend a lot of time on ideas, only to have them rejected, and you almost lose the confidence to write copy anymore. If you also have such troubles, I recommend that you read “Content Hacker” Vista Cheng’s new book “[Content Marketing] (http://bit.ly/vista-content-marketing-book)” and use the formula of “FAB Sales Rules” (https://www.contenthacker.today/2017/10/fab-technique.html) to painlessly write super highlights, so that your copywriting can easily resonate with readers.

Because of this, on the evening of November 15th, I went to the Financial Research and Training Institute to attend the new book launch party of “[Content-Inspired Marketing] (http://bit.ly/vista-content-marketing-book)” organized by “Content Hacker” teacher Vista Cheng.

Vista teachers have extensive experience in the Internet and media industries and are good at development and teaching in the fields of content marketing, copywriting, digital marketing and personal branding. Currently a corporate consultant and professional lecturer, he is also the founder of “Content Hacker” and “Writing Cool” websites. He is the author of “[Slow Reading and Understanding in Seconds: Vista’s Digital Good Copywriting Analysis Time] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)” and “He is serious!” : “Iron Man” Elon Musk’s 10 abilities to change the future” and “Facebook Embracing the World”… and other books.

In the past two years, in order to strengthen my writing skills, I have learned writing from many teachers. Among several teachers, Vista is one of the teachers who has a profound influence on me and is also the most strict. During the teacher’s guidance, I almost wanted to give up writing. But Teacher Vista said: “Don’t be glassy!”, which allowed me to turn frustration into nourishment, allowing me to continue writing.

Although I cannot write a hit article, at least I am not afraid of writing and love writing more. Sometimes I feel like a writing machine, just writing and writing! This time Teacher Vista has published a new book. If time permits, of course, I have to go to the scene to listen to the teacher’s sharing.

1. FAB three elements, no more scratching your head when writing

F: Feature, stating the attributes or functions of the product

A: Advantage, write down the advantages of the product and how it is different from other products.

B: Benefit, propose the benefits and values that customers value most.

The three elements of FAB are used to emphasize that before writing any article, you should first think of the reader and put the reader first; in this way, you can naturally write an article that is beneficial to the reader instead of self-pleasure. For me, this is a great reminder. Only by thinking about the readers at all times will you not go off topic. Just like when you listen to a tour guide, if the content shared by the tour guide cannot arouse the resonance or attention of the listeners, then it will be a waste of each other’s time.

2. Establish an inspiration database and have materials at your fingertips

Regarding the establishment of an inspiration database, Mr. Vista has previously shared his usual methods of [collecting inspiration] (https://www.contenthacker.today/2017/11/6-ways-to-find-inspiration.html), such as reading more, or going to convenience stores to flip through magazines, paying attention to DMs on the way… etc. On the same day, Mr. Vista also mentioned that he now buys index cards with two holes in them, and writes random inspirations on the cards by handwriting.

It is worth mentioning that expert studies have pointed out that for students, writing with pen and paper is far better than using a keyboard. In other words, writing is conducive to learning; for the elderly, the fine finger movements and memory during “handwriting” can also provide the elderly’s brain with good cognitive training.

Good friend [Ai Xiamen. Handwritten life x warm heart (Ella)](https://www.facebook.com/iwalking.lightupyourlife/?__xts__[0]=68.ARDJYAtf8JpDkvSk3m-kXqVeAl 2At_b9zaEWHYigJ71HEx2IWz4HX1KhYA42bpvFcNegLzWyUuxPYKmIiTpqR614983Sba2HcUbFtwhBjQt35sYZvO8Gjn4mlNvLtrs2eNj7Zz -YI4QpTOcy7vxYUd7DQP1kikQBQs6HWOiVKclMJzZSyQsbQSnhDWdAIOCQIW3XDJnlHOF4dYmyZRYKPLA9tCPgXoVpGudT42lWfbFQ6KHEBk yx1CTiI3501z4UTUI0yCXBSL3BvpU9iR_ijv2uWxj6IBm_Sff4sCbq_sRlkXbvcts1tyWG47teLJotIq6BEX7t4xhaULBEtu2k8Wk) thinks handwriting is:

I handwrite, I exist. The warmth and true feelings will be conveyed through the words with full strength, courage and hope. I hope that all the friends in front of the words will smile knowingly.

Just like Zhang Manjuan teacher said: “When I write about you: you come to me.”

There are so many benefits of handwriting. I also like handwriting, but sometimes I write too fast and I can’t understand what I’m writing? oops! I’m a little annoyed, but I still have to write slowly. At least I can understand what I’m writing? Otherwise, it is just a waste of time, just doing hand exercises.

3. Content marketing is like recruiting talents for foreign companies, “training and killing”

This point of view was mentioned by the co-founder of “Content Hacker” [Qin Zhenjia] (https://www.facebook.com/guruchin) (White Bear). Well, Mr. Shirokuma’s metaphor is really apt.

The logic for foreign companies to use talents is very simple, that is:

Support: Use a very high salary to keep you. Set: Because of the high salary, you don’t want to leave and stay in your comfort zone. Kill: When you get older or reach the top of your salary, I will find a way to make you walk.

The trap of content marketing

Nourishing: Establishing a series of practical and point-of-view articles. Set: Readers like your writing and become fans. Killing: Because you are a fan, whatever you sell will be liked by the fans. If you pay blindly, it is Killing.

Hahaha, I feel that content marketing’s “raise, cover, and kill” approach is much warmer than that of foreign companies! This also means that if you plan to run a personal brand or plan to be a slash youth, you should pay attention to that only high-quality content can win!

Killing kills may seem very murderous, but what it actually means is that content marketing can use various forms to attract customers who “resonate” with the content and truly convey the information they want to know. After obtaining the information they need, they will gradually develop a sense of trust in the brand, and only then will they have the opportunity to realize slash monetization.

Thank you Mr. Vista for sharing. This is really a very practical and valuable new book launch event. By the way, if you have time, you can check out the short video I shot below! I believe it will help you understand more about the book “[Content-based Marketing] (http://bit.ly/vista-content-marketing-book)”. Don’t forget to buy it and take it home to read! When you feel stuck in writing, you might as well take out the book and read it, maybe you will have a new idea. Well, I solemnly recommend it to everyone here.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRkkZkKnEI3F3AtHZhFcQjutPU_ezlsOXByvA31zRQneHPyscQRWJ sudYWFiRPv1Coi6Y891okvHqCekeef6_qaJxR2Ew-d-4HQovzGpVN1hJqKWkKp-4mAlMO2NE2PEsjS2-Zs8WLBOFr/s1600/b_illust_91_0M.png)

Quick summary video highlights:

Yukimi has helped you select and sort out the following videos, and recorded the key points of the videos in red bytes. What did the speaker say at what point in time. In this way, you can quickly jump to that point in time and only watch the content that interests you most. Yukimi helps you refine the “time and content” correspondence table, which can save you a lot of time!

00:10 Key points in subscripts

00:42 FAB rule (not writing what you want to say, but what the reader wants to know)

03:38 How to use content to seduce readers?

05:21 Touching people’s hearts starts with writing

06:21 Effective content strategy

09:25 Electronic News (Active Attack)

14:28 Personal Brand

20:25 Knowledge sources, not limited to the Internet

★ Want to use content marketing to grow your business? Come and take a look at “Content-inspired marketing”.

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Yukimi

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Further reading

• Exclusive interview with Vista from China Broadcasting News Network’s “New Book Express”: Use FAB rules to formulate formulas to painlessly write super highlights
• Three steps to easily produce high-quality content: The writing skills I learned from “Content Touch Marketing”
• Experiences from the new book sharing session of “Content-based Marketing”: first catch the eye, then talk about touching

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