"Illustrated Business Model Training Workshop" course experience: hands-on practice to hone business value

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGTVUY4deC6GvDvTMqBBM26bn -fwztDJ0_Y70SIHq-tPKNWYZrbPXx3Mxs0FIvfP-5xfzBZ1aIjU9kTK8lgNnGeyDVHen2pgLMpwA39Y6e0L3ou4V Nfw0lJBpIHU3rhVgwlKEpHSCJ4MPU/s1600/%25E5%259C%2596%25E8%25A7%25A3%25E5%2595%2586%25E6%2 5A5%25AD%25E6%25A8%25A1%25E5%25BC%258F%25E7%25B7%25B4%25E5%258A%259F%25E5%259D%258A.jpg)

This afternoon, I came to the Chengyuan International Business Center opposite Dunnan Eslite Bookstore to participate in the “[Illustrated Business Model Training Workshop] (https://www.accupass.com/event/1908201842098871901650)” hosted by my friend [Chen Zhengting] (https://www.facebook.com/benba.chen).

Why sign up for this training workshop?

When it comes to business models, I am actually not unfamiliar with them, and I can even say that I am familiar with them to a certain extent - not just because I am deeply interested in studying business models. When I worked in the media in the past, business models were one of my interview lines; I even produced a series of reports with “Internet Business Models” (https://www.bnext.com.tw/magazine/126304) as the cover story for “Digital Times” magazine.

[ ](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtVfqHAsexBH0khSdwXUiP_9BSw-MUe 4aMcG7m9drSbXsa95B7_DgvpJPvX5csrMO_RRm9GTY8POGrMnC8G7bzoeakpGbPEd7rDVslotaQk4ZAIihaMsXh4Viw- jNKEpt4Kdq7wTC6XfS8/s1600/%25E6%2595%25B8%25E4%25BD%258D%25E6%2599%2582%25E4%25BB%25A3%25E9% 259B%259C%25E8%25AA%258C%25E7%25AC%25AC191%25E6%259C%259F%25E5%25B0%2581%25E9%259D%25A2.jpg)

Although I have dabbled in business models, I have also read many books related to business models in the past few years, including “[This is how popular products are created!”] mentioned by teacher [Chen Zhengting] (https://www.facebook.com/benba.chen) today! : Learn from UNIQLO, APPLE, DAISO…! Illustrate their business model and find your key to profit](https://www.books.com.tw/exep/assp.php/vista/products/0010513858?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201909)” and “Illustration Business Business Model 2.0: Analysis of 100 Successful Enterprise Architectures with Reverse Thinking》. However, when I heard that Teacher Chen was going to open “Illustrated Business Model Training Workshop”, I felt that this opportunity was quite rare, so I quickly signed up!

In this four-hour training workshop, the main themes of the course include: mastering and absorbing, transforming and innovating, and co-creating and summarizing. Teacher Chen first explained to everyone, what is a business model? Then we dismantle the core thinking of the business model and remind everyone that knowing why we are doing it is important, but knowing who we are doing it for is even more critical.

Hearing this paragraph resonated with me very much. I couldn’t help but think of how when I was teaching, I would constantly remind everyone to set the [target audience] first (https://www.contenthacker.today/search?q=%E7%9B%AE%E6%A8%99%E5%8F%97%E7%9C%BE). Having said that, only by clearly outlining the audience can subsequent marketing strategies be effective.

Illustrating the core method of business model

Teacher Chen also told everyone that although the Business Model Canvas (or business model blueprint) is very famous and is used by many companies and academic institutions, sometimes it still cannot fully explain the operation of business logic. If it can be combined with the diagrammatic business model method originally created by [Itabashi Satoru] (http://3w1h.jp/) and carried forward by [Kondo Tetsuro] (https://note.mu/tck), not only can one understand business thinking through deliberate practice, but one can also use visual presentation to connect ideas. What’s even better is that drawing is used to facilitate communication and help build consensus.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj88ETqjdEh8ZRIV_jwWTYBcbI fEuX9Wd6viWTG5YC_QVqcctwSey_EVSfDtbF8XivZ_dHvRRC1wJ8rzKytY72l0FLO3svU1sRMnzlHm7Sn5HsQmMJ 2Xcwkf9kBJ7zROnh6FG5XwQTDXI5K/s1600/%25E5%2595%2586%25E6%25A5%25AD%25E6%25A8%25A1%25E5%2 5BC%258F%25EF%25BC%259A%25E4%25BA%258C%25E6%25AC%25A1%25E5%2588%25A9%25E7%2594%25A8.jpg)

To be honest, I think it is not too difficult to learn hand-drawn business models. Friends who are interested can buy “[Illustrated Business Model 2.0: Analyzing 100 Successful Enterprise Structures with Reverse Thinking](https://www.books.com.tw/exep/assp.php/vista/products/0010824412 ?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201909)》Teach yourself (by the way, “[This is how popular products are created!](https://www.books. com.tw/exep/assp.php/vista/products/0010513858?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-2019 09)》This book is out of print. Interested friends can refer to this article). I think what is more needed is to constantly observe the business logic of the company and deliberate practice on your own. Of course, you also need to learn entrepreneurship and business thinking from the right master.

Teacher Chen explained eight common business models in detail (of course, there are definitely more than eight business models. Think about it, I have sorted out a hundred business models for readers and friends before), and explained with actual cases. [](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuxv68oDDnJCHRYOU-vBcyaO_KMrF1PYJ4J2OjQoiYZBPLSPizWiBk1WJ43MqKYulZF-9xJ08aaH5VtOwaidb4QbFAd IdNE9_EGDXZPE8RMQ7WPVLp0bpxkhyZtSV6IR_S4OoaL1eHbup2/s1600/%25E6%2589%258B%25 E7%25B9%25AA%25E5%2595%2586%25E6%25A5%25AD%25E6%25A8%25A1%25E5%25BC%258F.jpg)

Practical exercises and mutual comments

Since this is a training workshop, it is natural for everyone to have hands-on practice. Therefore, Teacher Chen also arranged many drills in the course. At the beginning, students were asked to practice drawing the business model diagram of a human bank. After everyone became familiar with the drawing skills, the real challenge came - Teacher Chen hopes that every student can draw the business model diagram of his or her own company or individual. This is because he often has blind spots when looking at units or industries he is familiar with, so it is more difficult!

Since I have been away from work for a long time, I had to draw a business model diagram of my “Company of One”! Because I am a lecturer, business consultant, and columnist, I have to take these items into consideration when drawing. What is special is that I also host a “Vista Writing Companion Program”. The business model of this part is not the traditional buying and selling model, but more inclined to the continuous model introduced by Teacher Chen.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQm0y_EDsTPFXb3wq2H5TT UhJe0XQ197LhZbF5rAjTIxf328a9UO9XBDBDYI8mQHsliFaTCT57ee38QbnedXsSENQcVvZ5_h6T9R8uRK_J 8E5_dX-eEwIiyC0cF5G01TGMwTLg6vuIRnQn/s1600/%25E6%2589%258B%25E7%25B9%25AA%25E5%2595% 2586%25E6%25A5%25AD%25E6%25A8%25A1%25E5%25BC%258F%25E4%25BD%259C%25E5%2593%2581.jpg)

Looking at the highlights of the “Illustrated Business Model Training Workshop”, in addition to the rich cases and practical exercises, I think there is another great thing, that is, Teacher Chen invites everyone to comment on each other and help suggest feasible business models.

Taking my own business model diagram as an example, I am really grateful to two friends, [Zhou Yuru] (https://www.facebook.com/profile.php?id=1804258191) and [Wei Meifen] (https://www.facebook.com/mei.wei3), the deputy director of the community management department, for their great suggestions. Well, in addition to the buying and selling model and the continuation model, I will also think carefully about the feasibility of the secondary utilization and totaling models. Thank you again!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDd-Z9bza8M2nKKgOUq VJM5_YK1wTQHgw7004QjKEODz94umZxd0IEOl0wvokJFFwDmC8rPdTSXgu1D2E6yUlXytUSNXG1AW12QDJ lDgDNmAYxCQlhcbh5RuPSdFVpFGnHILJj5Mnzo6SU/s1600/%25E8%259E%25A2%25E5%25B9%2595%25 E5%25BF%25AB%25E7%2585%25A7+2019-09-08+%25E4%25B8%258B%25E5%258D%258810.15.45.png)

In addition to the interaction between students, Teacher Chen also brought many wonderful cases to this “Illustrated Business Model Training Workshop”, some of which were mentioned in the book, and some of which were his own coaching cases. It was really enjoyable to listen to the lectures on the spot. I won’t spoil too much. If you are also interested, you should seize the opportunity next time the class starts!

By the way, today some students also asked me about the “[100 Internet Business Models] (https://www.bnext.com.tw/magazine/126304)” that I produced in the 191st issue of “Digital Times” magazine (some enthusiastic netizens provided the version of “Mind Map” (https://digimindflow.blogspot.com/2014/06/100.html) for reference). Well, I am also here to share with you:

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivvHQqMtvwlqf9e6Y2cl5rQBe3WMfEyqqc-4HQUcLb-rdrPS8VBkpzU S8UUeShWu6hCmFvhpzMpPeB5RAJlODp5EivrLzqlpKSrXXG0CQvoDI8PQSn2wdGxfnr1U_XbXU7yHlM29vJ8nl_/s1600/business-model-100.png)

Assist enterprises to sort out their business models

Postscript: Looking back on my career over the past few years, whether I am in the media or e-commerce industry, or now I am traveling around the world as a corporate consultant or lecturer, I am very happy that I have been able to assist many companies and startup teams in clarifying and restructuring their business models. Of course, I also gained a lot of valuable experience from it, and I was really happy!

Well, I am also happy to help new startup teams or industry friends to plan a feasible business model together. Welcome to bring your projects and products, and let us work together to find out their value. Friends who are interested are welcome to contact me!

[ ](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRkkZkKnEI3F3AtHZhFcQjutPU_ezlsOXByvA31zRQneHPyscQRWJ sudYWFiRPv1Coi6Y891okvHqCekeef6_qaJxR2Ew-d-4HQovzGpVN1hJqKWkKp-4mAlMO2NE2PEsjS2-Zs8WLBOFr/s1600/b_illust_91_0M.png)

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★ Photo Credit: Illustrated Business Model Training Workshop

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