In addition to running fan pages, blogs and live broadcasts, you can also do content marketing

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When it comes to trends in the mobile era, many people immediately think of YouTube and live video streaming. The reason is simple, because nowadays many young people can go a day without watching TV, but they cannot help but lock in the audio and video channels of certain Internet celebrities. For example, the recent News (opens in a new tab) of Penguin Girl (opens in a new tab) walking around Taiwan has attracted a lot of public attention.

Indeed, the charm of live broadcasts and videos is quite powerful, but have you ever paid attention? Sound media has also quietly emerged. In addition to traditional radio broadcasts and online broadcasts (such as Himalaya FM, Lychee FM, etc.), more and more people are now listening to podcasts (Podcast) or audio programs with knowledge content, such as the well-known “Get (opens in a new tab)” on the other side.

Many people think that people no longer like to listen to the radio. In fact, this impression may not be correct. According to a 2015 Nielsen Survey (opens in a new tab), Americans not only listen to the radio, but the number of people listening to the radio has reached the highest level in history for two consecutive years. As many as 245 million Americans over the age of 12 have listened to the radio in a week.

Although I don’t have the latest data on Taiwan, I have discovered that more and more people are listening to various audio media, and are even starting to try to record audio-type content!

As for podcasts, I often listen to “Efficient Life Business School (opens in a new tab)”, “Entrepreneurial Era (opens in a new tab)”, “Adult’s Small Talk (opens in a new tab)” and “Saubian Pantry (opens in a new tab)” and other programs. Recently, I have also discovered that more and more friends are getting involved in the world of podcasts, which is really great!

In the future, in addition to running my own YouTube channel (opens in a new tab) and the “Vista’s Little Voice (opens in a new tab)” podcast, I am also planning to record more audio and video content. I hope that in the AI era (opens in a new tab), everyone can use their fragmented time and spend 10 minutes watching videos or reading 10 minutes of articles to get high-knowledge-density content and immediately know what can be done.

After seeing the examples mentioned above, have they given you some inspiration? We all know the importance of content marketing, and we also understand that it is urgent to promote content marketing. However, in addition to running blogs and fan pages, many people will also consider engaging in live broadcasting or recording videos. These are all good attempts, but now, maybe you have other options…

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Further reading

• In addition to running fan pages, blogs and live broadcasts, you can also do this to promote content marketing
• In addition to blogging, how else can you do content marketing?
• Work Hack Director Shi talks about how to use short videos to grasp online business opportunities in the post-epidemic era