"Key expressions that are easy to understand at once: not only understand in seconds, but also have the power of explanation to make people act spontaneously" Recommended preface: master the princi...
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieC5MS8UeWGHO39n_hvM5mzDGSpl58MuBSBPoQyCILejbwb5UCS_IaFqKOeB_V7KfvB2gR-nKDD5CKKfgKhm8yLr-aKvDuOz MOAUsS7rv5vKlBk8N1yb4I0Fulgmb-Zc3P-7p4K24COV7R/s1600/%25E4%25B8%2580%25E8%2581% 25BD%25E5%25B0%25B1%25E6%2587%2582%25E7%259A%2584%25E9%2587%258D%25E9%25BB%259E% 25E8%25A1%25A8%25E9%2581%2594%25E8%25A1%2593%25EF%25BC%259A%25E4%25B8%258D%25E5 %258F%25AA%25E7%25A7%2592%25E6%2587%2582%25EF%25BC%258C%25E9%2582%2584%25E8%2583 %25BD%25E8%25AE%2593%25E4%25BA%25BA%25E8%2587%25AA%25E7%2599%25BC%25E8%25A1%258C %25E5%258B%2595%25E7%259A%2584%25E8%25AA%25AA%25E6%2598%258E%25E5%258A%259B.jpg)
We have all heard the old saying “time is money”, but in this busy era of fragmented information, the importance of attention has far exceeded time and money, and has become an extremely rare currency in this world. If you want to successfully “earn” this currency from others, we must find ways to practice key expressions that are easy to understand.
As a business consultant and professional lecturer, I often travel to corporate organizations and university campuses across the Taiwan Strait and three places. In addition to teaching Content Marketing and [Copywriting](https ://www.contenthacker.today/search?q=%E6%96%87%E6%A1%88%E5%AF%AB%E4%BD%9C) related courses, I will also lead students to practice practical communication and expression techniques, starting from basic design briefings, writing proposals and business plans, and then deepening into writing, speeches and even performances.
Due to the needs of teaching, I wrote a book on copywriting last year “[Slow Reading and Understanding in Seconds]” (https://www.books.com.tw/exep/assp.php/vista/products/0010794093?utm_so urce=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201908)》, I also often visit bookstores, hoping to help students find suitable reference books. Recently, I was very happy to hear that Shangzhou Publishing House will publish a new book by Japanese writer Taichi Kigure in August 2019, “[Key expressions that are easy to understand at first listen: not only understand in seconds, but also have the power of explanation to make people act spontaneously]” (https://www.books.com.tw/exep/assp.php/vis ta/products/0010829270?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201908)》.
I very much agree with Mr. Kugu Taichi. Communication and explanation are indeed a science. The book says that 81.4% of Japanese consider themselves not good at explanations. I believe the situation in Taiwan may be similar. What’s interesting is that this book not only introduces you to the “formula” that makes explanations easy to understand, but the author also claims that as long as you learn this formula, anyone can speak in a way that others can understand, even those who feel they are poor at communication.
Seeing this passage aroused my curiosity even more. Take some time now and read this book “[Key expressions that can be understood at once: not only understand in seconds, but also have the power of explanation to make people act spontaneously]” (https://www.books.com.tw/exep/assp.php/vista/produ cts/0010829270?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201908)》. After reading it, I felt like I had found a soulmate. It turned out that many of my ideas were very similar to Mr. Taichi Kigure’s!
For example, you can often see people scrolling on their mobile phones on the MRT. But the cruel thing is that people often decide whether to read this article or news in the blink of an eye. In other words, if the title or first paragraph of the article is not eye-catching, it may be abandoned…
Therefore, [this book](https://www.books.com.tw/exep/assp.php/vista/products/0010829270?utm_source=vista&utm_medium= ap-books&utm_content=recommend&utm_campaign=ap-201909) The author also mentioned that when communicating and expressing externally, as long as you make the other party feel interested in the first fifteen seconds, they will be willing to listen for another five minutes. Of course, if you can gain resonance from the other party in just five minutes, you have the opportunity to continue the conversation. If we want people to be willing to listen to us, we must master the principle of “easy to understand”. The so-called “easy to understand” means that the other party can quickly and smoothly understand what you want to explain.
He further pointed out that in order to achieve the effect of “easy to understand”, the following three points must be achieved:
-
Let the other party identify themselves as the “party”.
-
Organize what you want to express.
-
Use words in simple and profound ways so that the other party can understand what you want to express.
Seeing these three points, I kept nodding at the computer. Because I often mention to my classmates in writing classes that when writing, you must have empathy and be able to think from the other person’s perspective and needs.
Many people have asked me, how can I write a good and effective article? In fact, writing is like accompanying the reader on a spiritual journey. Many friends will feel distressed by poor writing skills. In fact, the focus of writing is definitely not to write a brilliant article, but to try to comprehensively reflect all your experience and professional knowledge between the lines. In other words, copywriting or article writing is actually about using the power of content to help you process this information and convey it to the target audience on the premise of selling products or services.
Based on my observations in the past few years, I have found that many friends tend to make a mistake, mistakenly thinking that they need to pile up gorgeous rhetoric or put all kinds of powerful data and information into the copywriting to impress people. In fact, it doesn’t make much sense! If you blindly sell this unnecessary information to consumers… it may be interesting at first, but after you see it too much, your senses will be numb, let alone trying to promote sales through product copywriting.
Therefore, I believe that a reasonable and easy-to-understand article can often shorten the distance between readers and even help them relieve their worries. However, whether we can sell something with just a few lines of words depends mainly on the nature of the product itself, and even multiple factors such as time, location, and people must be taken into consideration.
You know, if high-quality products are matched with simple and clear text and unique slogans, they can complement each other and create a heart-pounding scene. In this way, not only can your company’s brand image be deeply rooted in people’s hearts, but it can also help improve sales performance. Therefore, the ideal article content must be written in an easy-to-understand manner, so that readers can understand at a glance what we want to express and the benefits that can be obtained by taking action. And this point coincides with the idea of the author of this book!
If you feel that you are not good at communication and expression, but you really want to learn it because of work or life, then I am happy to recommend this new book by Japanese writer Taichi Kigure to you “[Key expressions that you can understand at once: not only understand in seconds, but also have the power of explanation to make people act spontaneously]” (https://www.books.com.tw/exep/ assp.php/vista/products/0010829270?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201908)》. Of course, you are also welcome to visit the “Content Hacker” website when you have time. We look forward to communicating with you more!
By the way, besides recommending good books, there is one more thing!
★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.
★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)” ★ Photo Credit: Product School
Further reading
- “Compound Interest Thinking: Make Small Changes Become Big Changes, Use Compound Interest to Improve the Long-term Effect of Life Profits” Recommended Preface: Wake up every day and be smarter than yesterday
- Recommended Preface to “Simon Learning Method”: Learn to be old, live to be old
- Recommended Preface to the Second Brain: Embrace the AI era, start by utilizing the second brain
📖 深入探索相關主題
