"Learning Entrepreneurship from Bezos: I Learned Entrepreneurship Lessons No Money Can Buy at Amazon in 12 Years" Reading experience: Work hard, have fun, and create history

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Friends who know me well know that I have an indissoluble bond with the e-commerce industry. In addition to co-founding the largest e-commerce community in China - [Taiwan E-commerce Entrepreneurship Association (TeSA)] (https://tesa.today/) with a group of friends in September 2014, I also go deep into the online shopping and retail industry and provide consulting services to many e-commerce entrepreneurs.

This year’s Double Eleven has just passed, and you may have been shocked by the high transaction volume of major e-commerce stores. For example, Tmall closed with 268.4 billion yuan, which is jaw-dropping. But what I want to talk about today is not the e-commerce players on the other side, but Amazon on the other side of the Pacific.

Speaking of Amazon, I believe everyone is familiar with it. This Internet company that started from selling books online has become the world’s largest e-commerce giant in just a few years. Of course, many experts and scholars have begun to study Amazon’s business model and growth legend.

In the past few years, I have read countless [books] (https://www.vistabook.club/2018/11/amazon-2022.html) about Amazon and its founder Bezos, and I have written recommended forewords for several of the most popular books. Seeing this, maybe you would like to ask me which one is the best? Or, it is necessary to read “Learning Entrepreneurship from Bezos: I am at Amazon I learned entrepreneurial lessons in 12 years that no amount of money can buy》Is this a new book?

Speaking of myself and “[Learning Entrepreneurship with Bezos: I am at Amazon I learned entrepreneurial lessons in 12 years that no amount of money can buy](https://www.books.com.tw/exep/assp.php/vista/products/0010837560?utm_source=vista&utm_m edium=ap-books&utm_content=recommend&utm_campaign=ap-201911)》The story of how this book came to be is also very interesting. I first discovered it in the new book section of the bookstore, and it was not a recommendation or invitation from the publisher. However, based on my professional sensitivity, I soon discovered that this is not a business management book simply praising Amazon’s glorious history, nor is it a biography of Bezos, but a founding employee with 12 years of experience who has learned the rules of efficient workplace survival at Amazon.

This Korean, who has worked at Amazon for the longest time, is able to endure the language and cultural barriers, and can also withstand the high-pressure environment of Amazon. I think he must be outstanding.

In the book, he recorded Bezos’ DAY1 belief in detail, leading us to understand the most powerful e-commerce kingdom on earth in a more realistic way. For example, Amazon values ​​work ability, diversity and honesty, which surprised me how much the company attaches importance to moral education.

Bezos The building where he works in Seattle is called “Day One” “Day One”, symbolizing his eternal belief: “We are still in the first day of the Internet, and Amazon has just started.” Bezos wants Amazon to maintain the spirit of entrepreneurship on day one and always be a new start-up, so as not to fall into the bureaucracy of traditional large companies.

In addition, although Amazon’s work pressure is extremely high, they are not like [China’s three Internet giants BAT] (https://baike.baidu.com/item/bat/13973564) who promote “[996 workers]” “Production](https://zh.wikipedia.org/wiki/996%E5%B7%A5%E4%BD%9C%E5%88%B6)” overtime culture, but based on ability as the criterion for evaluating employees. Seeing this, it is not difficult to imagine why Amazon employees can “work hard, have fun, and create history.”

Through this book, I saw many insider stories of Amazon that I have seen in the past. For example, we all know that this is a company that thoroughly implements “Customer First”, but how do they use actual actions to impress customers? Another example is that some friends may have heard that Amazon does not use [PPT presentations] (https://www.contenthacker.today/search?q=%E7%B0%A1%E5%A0%B1) during meetings, but why is this? Additionally, if you’re interested in the company’s growth flywheel, product development secrets, or business model, the book is available at https://www.books.com .tw/exep/assp.php/vista/products/0010837560?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201911) also revealed a lot of information, which is worth reference!

Of the many books I have read about Amazon, “Learning Entrepreneurship from Bezos: My Time at Amazon” I learned entrepreneurial lessons in 12 years that no amount of money can buy》It is indeed a little different, and it impressed me deeply. Whether you are thinking about joining the e-commerce industry or are deeply interested in this great company, Amazon, I highly recommend reading this great book.

“From the time I was in my twenties and wanted to be successfully employed, to leaving Amazon to start my own business more than ten years later (https://www.contenthacker.today/2018/12/andy-kuobrothers.html), Amazon really taught me a lot. As time goes by, As time goes by, what remains are not the tens of thousands of lines of code, countless projects, cutting-edge technologies, employment tips, workplace survival methods, or business philosophy, but the various Amazon principles and methods that allow me to live a rich life. When these principles and methods are applied in everyone’s life, they can shine the brightest.” ──Park Dingjun

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★ Photo Credit: Bryan Angelo

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Further reading

• “Amazon 2022: Bezos’ Strategic Blueprint for Conquering the World” Recommended Preface: Completely Deconstructing Amazon’s Business Model and Strategy
• Recommended Preface to Logistics Winning: E-commerce is a battle between logistics, cash flow and information flow

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