Learning experience from the "Ouchi Master Lecture" in May 2018: The title is the best salesperson for the article
The author of this article Xiao Feng (opens in a new tab) shares his experience in e-sports games, workplace concerns and new ideas in life through his blog, and is working hard to learn content creation.
I have been writing blog (opens in a new tab) for a while, but I didn’t pay special attention to title before. I always felt that the title only needs to contain keywords. Unexpectedly, the title is actually the salesperson of the entire article.
Everyone’s writing habits are different. When I write articles, I usually generate basic ideas first, and then write the title. Only when I feel that I have a head start can I start thinking and typing. If necessary, I will capture the pictures needed in the article, and then write the entire article; after checking the text five to six times, I will type and publish it in the backend of the blog.
In this Ouchi Expert Lecture (opens in a new tab), Teacher Vista (opens in a new tab) mentioned the issue of “cost” of writing articles, which gave me a deep understanding that writing articles is not something arbitrary.
In the past, the author always wrote the title from his own perspective, so the title generated was inevitably more self-centered and did not put much thought into it. I always feel that it’s good to satisfy myself, and the content is the key; but after listening to last night’s lecture, I suddenly realized that I had ignored the purpose of writing. The purpose of the article is to be read by others.
In last night’s lecture, in addition to learning the importance of subscripts, I used to think that the article was just written, but this time I can understand better: every article should generate its own value. After writing articles in the future, I will have to spend more time on subscripting.
The point of subscripting is not to sensationalize, but to try to make each title appropriately demonstrate the value of the content, so that the articles we produce seriously can be “seen” by Google and be [searched and clicked] by more readers (https://www.vista.tw/en/blog/seo-lazy-bag-google-cant-find).
★ Make generating inspiration a habit, please sign up for the Ouchi expert lecture on June 4: Establishing an inspiration database (opens in a new tab)
★ Vista Reading Club May Special: “Scene Revolution (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.
Further reading
- Learning experience from the “Ouchi Master Lecture” in May 2018: Learn subscripting skills from the media to speed up your articles to be seen
- Learning experience from the Ouchi Master Lecture in May 2018: Thousands of hard work will help you create a stunning and eye-catching title
- Learning experience from the “Ouchi Master Lecture” in May 2018: Cultivate keen observation, and you will be the master
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
