Learning experience from the "Ouchi Master Lecture" in May 2018: Cultivate keen observation skills, and you will be the best bidder
This article The author An Zhen has rich experience in business and psychology industry, and is good at courses in the fields of psychological consultation, business insight and other fields. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
Everyone knows that the prerequisite for creating Internet traffic is that the content must be well written. But in order for everyone to see good content, you must first create eye-catching titles. If you just want to sensationalize, you will write a title like “XX incident, a celebrity said this!” like the content farm. This not only easily lowers your own style, but also makes it difficult to attract readers’ attention over time.
Furthermore, if we write a professional article but match it with a sensational or entertaining title, it will easily cause misunderstanding and weaken the value of the article. Therefore, the title must be set carefully, and it is best to think about it in conjunction with the theme of the article, so as to form a consistent style.
“If you are a blogger and your purpose is to influence others and inspire reactions, rather than just inform, then you must start from a certain Only with an incisive and convincing angle can the reader’s thoughts and feelings be changed, and a new perspective be adopted to look at an issue.
Each blog post is like a light bulb that turns on a reader’s head, illuminating a certain issue, making the reader see the issue in a new light, or touching their heart…”
──Thomas. Loren. Thomas Loren Friedman
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Looking at the content marketing field in Taiwan, Teacher Vista can be said to be a very professional lecturer. Following the last Reading Club, the author finally had the opportunity to participate in his “Ouchi Master Lecture” to learn the writing skills of article titles. In just two hours, the lecture content was very compact and substantial. The design of the activity makes it easy for new and old students to get into the situation. For those who want to learn content marketing, it is highly recommended to participate in the activities of [Teacher Vista] (https://www.vista.vc/)!
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The following is a summary of the author’s learning in this lecture:
Summary of lecture activities
Important elements of copywriting:
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TA: Who will read this copy? Which ethnic group do you want to impress?
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Aim: What is the purpose of this copy?
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Features: What is this product? What makes this service unique?
What the title should do:
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Implicit in the interests of the target audience.
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Inform your target audience about what benefits they can gain from it?
Capture the Eye with the Title: Write for the Reader, Remember Benefits Over Features
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Benefits: Just what I need and want.
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News: Never seen before, looks different.
*Curious: What is this? Looks like fun.
Questions that the title must answer:
*What is this article talking about?
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What’s the point?
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Why should I care?
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Why should I read now?
Source of title inspiration:
*Media and publications.
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Dialogue.
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Life scenes.
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Social media.
Success story: How Mi Meng created articles with super high click-through rates
Teacher Vista took China’s Mimeng as an example to illustrate the importance heavyweight content creators attach to titles. How can each of Mi Meng’s articles achieve a click-through rate of “100,000+”? What did her team do?
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Write 50 titles first.
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Put 50 titles into a special group of 5,000 people for voting, and the community will decide the best title.
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Officially publish the post with the selected title.
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Based on netizens’ responses to this article, employees wrote another 10,000-word tracking report.
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By repeatedly rehearsing article titles in this rigorous way, it’s no wonder that every article Mi Meng publishes becomes a hit. If you want to know more about Mi Meng’s skills, you can refer to this article “After studying 100 articles of Mi Meng, I discovered these secrets”.
Industry News: New Trends in Content Marketing
In this “Ouchi Master Lecture”, Mr. Bai Xiong also shared the following latest content marketing development trends:
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Forbes report: A big shift in content marketing
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Add more interactive elements to the content.
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Combined with smart speakers.
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The rise of low-frequency, high-quality content.
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The credibility of personally produced content increases.
Entrepreneur Magazine: Content Marketing on a Budget
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Rewrite old text.
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Change the presentation type.
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Strengthen publicity efforts.
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Form a fixed column.
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Interviews with experts.
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Authors seeking collaboration from outside the company.
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Authors seeking collaboration within the company.
CMI and Linkedin Market Research Report: Content Marketing Needs to Work Together with Business
1. Changes in B2B buyer behavior.
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Procurement personnel do not trust business casually.
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Will use the entire team to search all solutions on the market.
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This is a great time for business and marketing to join forces to deliver content.
2. The common focus of both marketing and business.
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Share the latest customer and market information, as well as customer questions.
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Inform the business (publicity channels) how the content will be used.
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Content marketing for important target customers.
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Timing of adoption of content.
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Develop content marketing strategy.
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Content generation.
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Bilateral indicators should be used to measure the effectiveness of content.
*Buyer persona(https://www.contenthacker.today/2018/02/content-marketing-reading-club.html).
According to the author’s personal experience, in the field of copywriting teaching, the two most famous teachers are Vista and Tang Chongda. The author has personally experienced the copywriting classes of both teachers, and has some understanding of the teachers - Teacher Tang Chongda is from the advertising industry, while Teacher Vista is from the media.
If you want to quickly learn copywriting skills, you can take the copywriting class taught by teacher Tang Chongda. If you want to think about brand value and appeal, Teacher Vista’s course will definitely keep you brain-burning, helping you find out the brand positioning and appeal, and then extend it to how to write copy and titles.
Roosevelt once said a famous saying: “Practice! Practice! Practice again!” To become a master of subscripting is not only to refine your words, but also to maintain curiosity in life and observe a lot. Publications, media or conversations that can be found everywhere are good materials. Only by cultivating your sensitivity and sense of beauty, and practicing writing and subscripting regularly, will your skills be as profound as those of a great master.
I hope the focus and sharing of this article will be beneficial to readers. If you want to learn more about subscripting and copywriting skills, I highly recommend everyone to participate in Teacher Vista’s Activity and Course.
★Related reference articles: Learning experience from “Ouchi Master Lecture” in May 2018: Titles are the best sellers of articles
★ Photo Credit: An Zhen, Qin Zhenjia
★ Make generating inspiration a habit, please sign up for the Ouchi Master Lecture on June 4: Building an Inspiration Database.
★ Vista Reading Club May Special: “Scene Revolution”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
Further reading
- [Learning experience from the “Ouchi Master Lecture” in May 2018: Learn subscripting skills from the media to speed up your articles to be seen] (/blog/learning-experience-from-the-ouchi-master-3)
- Learning experience from the Ouchi Master Lecture in May 2018: Thousands of hard work will help you create a stunning and eye-catching title
- Learning experience from the Ouchi Master Lecture in May 2018: The title is the best salesperson for the article
