Make full use of title elements to write good articles that people will never forget.

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In this fragmented era, “fast-changing” fashion cannot accurately describe the changes in global society. In order to attract everyone’s attention, many marketing experts, copywriters or social editors often rack their brains just to “squeeze” a few popular titles that are enough to gain traffic.

For this reason, no matter when I teach in companies or universities, or when I discuss homework with my partners in the “Vista Writing Companion Program” (https://www.facebook.com/vista.writing.program), people often ask me about subscripts.

Subscripting is indeed a university question. Before sharing the subscripting skills with you, I think the more important thing is actually what perspective and mentality should you use to look at it? Are you eager to “catch” hot spots for the sake of traffic? Or do you sincerely want to share interesting opinions with everyone?

In the past, I have also written some articles about the teaching of subscripts, such as: “Subscript technique for eye-catching copywriting: Start by setting the main topic and creating a sense of picture”, “May 2018 “Ouchi Master Lecture “Learning experience: Cultivate keen observation, you will be the master of subscripting”, “[Five ways to write eye-catching headlines to quickly increase reading](https://www.contenthac ker.today/2018/02/5-tips-for-writing-catchy-titles.html)”, “[Learning experience from the “Ouchi Master Lecture” in May 2018: Thousands of hard work will allow you to create amazing eye-catching titles](https://www.contenthacker.today/2018/05/how -to-write-good-headlines.html)” and “Master three steps and five key points to write good and eye-catching headlines” and so on… Friends who are interested, please take the time to refer to it!

Whether I was working in the media in the past or giving copywriting classes abroad in recent years, I have seen the titles of articles written by many people, and I can really understand the difficulties everyone has when writing. According to my observation, when subscribing, most friends just explain the topic in a straightforward manner, which makes the reading naturally bland, unconvincing and creative, and makes people have no motivation to click on it…

If you can make good use of some title elements, you may be able to add a lot of color to your article!

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Here are some useful title elements that we recommend you use:

• Question: Using questions to attract the public to click is actually a very clever method. If the author can skillfully use the “self-questioning and self-answering” method, he can also write a wonderful and good article.

• Help: Each article should have its purpose and central idea. If the title can clearly list the places that can help readers, it will naturally attract the public’s attention.

• Word-of-mouth: If you can quote endorsements from experts, celebrities or scholars in the title, or list positive word-of-mouth from customers, this is the best way to boost your business.

• Commitment: If the author can make a specific commitment to the things the article refers to, it will naturally affect the reader’s perception.

*Curiosity: If you can add some creativity when subscribing, it will not only satisfy the public’s curiosity, but also make people look forward to this article.

• Data: People believe in data and worship authority. If you can add some credible data to the article, it will naturally increase the value and readability of the article.

Overall, the concept of subscripting is not difficult, but what is really difficult is how to draw references from other sources and make full use of writing skills… This part depends on everyone practicing together!

The third phase of “Vista Writing Companion Program” will open for registration in May. Interested friends are welcome to come and practice together.

★ Welcome to like the “Vista Writing Companion Program” fan page!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Brenda Godinez

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Further reading

• Dancing under the pen: A practical guide to developing a writing habit
• Lay the foundation for writing progress, starting with self-discipline and deliberate practice
• Create a perceptual economy and promote brand identity: Take “Ginseng Dumpling·Liangton” as an example

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