Make full use of title elements to write good articles that people will never forget.

身处在这个碎片化的时代里，「瞬息万变」有时尚无法精准形容全球社会的变迁。 In order to attract everyone’s attention, many marketing experts, copywriters or social editors often rack their brains just to “squeeze” a few popular titles that are enough to gain traffic.

For this reason, no matter when I teach in companies or universities, or when I discuss homework with my partners in the “Vista Writing Companion Program”, people often ask me questions about subscripts.

Mental preparation before placing a bid

Subscripting is indeed a university question. Before sharing the subscripting skills with you, I think the more important thing is actually what perspective and mentality should you use to look at it? Are you eager to “catch” hot spots for the sake of traffic? Or do you sincerely want to share interesting opinions with everyone?

In the past, I have also written some articles about the teaching of subscripts, such as: “[Subscript techniques for eye-catching copywriting: start by setting the main topic and creating a sense of picture] (https://www.contenthacker.today/2019/02/how-to-write-catchy-headlines.html)”, “May 2018” Big “Lectures by Insider Experts” Learning experience: Cultivate keen observation, and you will be the master of subscripting”, “[Five ways to write eye-catching headlines to quickly increase reading](https://www.c ontenthacker.today/2018/02/5-tips-for-writing-catchy-titles.html)”, “[Learning experience from the “Ouchi Master Lecture” in May 2018: Thousands of hard work will allow you to create amazing eye-catching titles](https://www.contenthacker.toda y/2018/05/how-to-write-good-headlines.html)” and “Master three steps and five key points to write good and eye-catching headlines” and so on… Friends who are interested, please take the time to refer to it!

Common subscript dilemmas

Whether I was working in the media in the past or giving copywriting classes abroad in recent years, I have seen the titles of articles written by many people, and I can really understand the difficulties everyone has when writing. According to my observation, when subscribing, most friends just explain the topic in a straightforward manner, which makes the reading naturally bland, unconvincing and creative, and makes people have no motivation to click on it…

Six useful title elements

如果您能够善用一些标题元素，也许就可以帮文章增色不少哦！在这边列举一些好用的标题元素，推荐大家使用：

• 问题：利用问题来吸引大众点阅，其实是一种很高明的手段。作者若能巧妙运用「自问自答」的方法，也能写出一篇精彩的好文章。
• Help: Each article should have its purpose and central idea. If the title can clearly list the places that can help readers, it will naturally attract the public’s attention.
• 口碑：若能在标题援引专家、名人或学者的背书，或是列出客户的正面口碑，就是一种最好的助推手段。
• 承诺：作者如果能够对文章所指涉的事物提出具体的承诺，自然也会影响读者的观感。
• Curiosity: If you can add some creative thinking when subscribing, it will not only satisfy the public’s curiosity, but also make people look forward to this article.
• 数据：人们相信数据，也崇拜权威。 If you can add some credible data to the article, it will naturally increase the value and readability of the article.

Overall, the concept of subscripting is not difficult, but what is really difficult is how to draw references from other sources and make full use of writing skills… This part depends on everyone practicing together!

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