"Moving Copywriting Skills" course experience: making interest appeals to the target audience
The author of this article is Mr. Zhang Zhehao. I would like to thank you for your permission to publish it on the website “Vista School (opens in a new tab)”.
我报名了创新未来学校 (opens in a new tab)所开设的「电子商务&数位行销讲堂 (opens in a new tab)」课程，在两个小时之中，透过Vista老师 (opens in a new tab)所讲授的内容，再搭配不同的案例说明，让我对文案写作有更深入的理解。 I deeply feel that if I can be more solid in formulating strategies and writing outlines, it will help me write articles more smoothly.
At the end of the class, I showed the teacher the product introduction copy currently used by our company. The teacher responded quickly. The advice he gave me was to focus on the crowd. Target diverse target audiences (TA) with different interest demands. At that moment, I suddenly felt that there were still many things that needed to be revised. After taking this class, I found a better direction to work on.
回想过去，我在就读大学之前，写作文和文章能力是低于平均水准，后来透过慢慢写部落格、在自己的社群媒体上写文章的方式，终于有了练习写好文章的机会。现在，我的工作也很需要运用文字能力，好比在社群上发文或撰写商品文案等；此外，在下班之后的时间，我也会累积写文章的养份。
这次上过Vista老师的课程，我觉得非常适合自己再次去想想并仔细思考，同时也观摩老师目前所经营的社群 (opens in a new tab)和网站，希望可以得到更好的方法来提升自我，并满足工作上的各种需要。
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”
★ Improve your content power, sign up for the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
Further reading
- “Brand Copywriting Workshop” Course Experience: Write articles with warmth and emotion
- “Content Marketing & Copywriting 6-hour Practical Class” Course Experience: Master Guidance
- 「内容力进阶文案工作坊」课程心得：掌握要点，写作好简单
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
