"Online Copywriting Must-Have Advanced Class" course experience: insightful, enlightened, and effective

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The author of this article is Alex Wang. Thank you for sharing your experience.

Hello everyone! My name is Alex, and I currently work for a French organic skin care product company as a business specialist.

Our company’s business began to transform in 2014. From marketing to channels, we focused on the Internet, but the results have not reached the expected goals. In terms of marketing operations, our company outsources it to an online marketing company. The company’s product advertising copy is also written by the online marketing company, but the amount invested is not proportional to the performance achieved.

How to evaluate the effectiveness of advertising copy and how to optimize advertising copy have always been a problem for companies. I learned that Teacher Vista offers a copywriting course at TeSA (https://www.vistaschool.today/2015/10/tesa-advanced-writing-skills-course.html). The course includes two parts: copywriting and content marketing. Teacher Vista was previously the editor-in-chief of digital media and the chairman of TeSA. The teacher’s major spans the two major fields of media and e-commerce. He is one of the few master-level lecturers in China who combines rich theory and practice. Based on my inner desire for knowledge, I signed up immediately without much thought.

The first part of the course is copywriting. I think copywriting is like building a house. First there is a blueprint, then the foundation is laid, then the structure is built, and finally the interior decoration.

When writing copy, planning in advance is very important. The teacher makes good use of FAB formula to help think about how to effectively communicate with readers. Next, he introduces the BRIEF method to organize the copy structure, and uses an actual advertising video to illustrate the practical BRIEF structure to deepen the students’ impression.

In the course, Teacher Vista selflessly shared: five key elements of product copywriting, five important writing skills to solve the problem, five super practical checklists for reviewing product copywriting, four secrets to motivate customers to take action, five surefire tricks to stimulate readers’ desire… and other super valuable content. Finally, SCQOR steps were used to string together the entire content and systematically complete a purposeful and organized content.

The “foundation” of copywriting starts with a lot of reading. Therefore, Teacher Vista shared a number of high-quality books and online reference resources on how to improve copywriting, leading students to the best shortcuts to writing high-quality copywriting. The teacher has repeatedly emphasized that practice, practice, and practice are the only way to improve copywriting.

The second part of the course is about content marketing, starting from the basic introduction of what content marketing is, to the four major analysis of content marketing trends, the five main media of content marketing, the four important goals of content marketing, the five official measurement indicators of content marketing, and the five effective secrets of content marketing.

During the course, Teacher Vista often explained through actual case explanations: the three key stages of guiding traffic and effective media, and the four major strategies to guide traffic through article writing.

Finally, I would like to thank TeSA for organizing a course with such a high CP value, and thank Teacher Vista for his selfless sharing and enthusiastic answers to students’ various copywriting difficulties. Completing this advanced copywriting class is not the end, but a new beginning. I personally deeply understand that the copywriting process is actually a thinking process of self-questioning, self-answering, self-answering, self-doubt, self-judgment, and self-judgment.

Through a systematic, purposeful and organized product copywriting planning process, many key issues in product marketing can be clarified and straightened out. During the pre-planning process of a marketing project, one can gain insight into the huge difference between “doing the right thing” and “doing the right thing”, thereby avoiding unnecessary waste of the company’s marketing resources and greatly improving operational effectiveness.

I sincerely recommend the “Advanced Copywriting Course” offered by Teacher Vista. Please don’t miss it!

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Further reading

• “Brand Copywriting Workshop” Course Experience: Write articles with warmth and emotion
• “Content Marketing & Copywriting 6-hour Practical Class” Course Experience: Master Guidance
• “Content Power Advanced Copywriting Workshop” Course Experience: Master the key points and writing is so easy

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