Podcasts detonate new sound business opportunities
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✍ This article “Podcast detonates new sound business opportunities” was originally published in Economic Daily
I saw an interesting question on Quora, a well-known American question and answer website. Someone asked: “[Why has podcasting become so popular recently?](https://www.quora.com/Why-has-podcasting-become-s o-popular?redirected_qid=2737995)” The so-called Podcast is a new word composed of Pod and Cast, which means that a series of sound programs are released on the Internet, and listeners can subscribe through computers or mobile devices to receive the latest content.
This question received 35 responses, among which Carrie Ryan (Carrie Ryan)’s answer was quite popular. She pointed out that podcasts are popular because sound content is suitable for filling people’s busy lives. No matter how niche the topic you are interested in is, or how busy you are every day, it doesn’t matter if you only have 15 minutes of free time… Anyone can find the program that suits them best from hundreds of thousands of podcasts around the world.
According to foreign statistics, 50% of Americans have listened to Podcast (podcast) - today alone (2019) In 2008, 32% of Americans listened to podcasts in the past 30 days; now, podcasts have become a kind of media, with as many as 61.2% of people spending more time on them than watching TV programs, which shows everyone’s love and dependence on audio content.
Not only the United States, this whirlwind of sound has also occurred in Taiwan recently! Platforms such as [Classroom No. 1] (https://www.wonder.mobi/), [Jinfm Selection] (https://jinfm.net/), [Comma] (https://talktek.co/), [EARS] (https://www.ears.tw/), [Listen9] (http://www.listen9.com/) and [SoundOn] (https://www.soundon.fm/) have also been launched one after another, and various podcast programs have been launched. Looking at this new wave of voice entrepreneurship, it is quite obvious that everyone wants to seize the fragmented time of modern people.
But you may ask, isn’t it said that “a picture is worth a thousand words”? He also said that in the YouTube generation, is audio and video gaining momentum? Why is it that in the process of transitioning from pure text to audio-visual content full of sensory stimulation, podcasts that only use sound as a medium can break out and gain people’s favor?
To be honest, Podcast is nothing new. Podcast originated in the United States. What I originally wanted to do was to take the information and entertainment on the Internet with me and listen to it through headphones. After entering the 21st century, everyone has a mobile device and a lot of fragmented time. Podcasts, which were once silent, have found an outlet again. But the “multi-tasking” voice pattern not only fills the gaps in life, but can also tell a complete story in just ten minutes.
The “Father of WeChat” [Zhang Xiaolong] (https://www.vistabook.club/2019/09/the-legend-of-wechat.html) once explained the four major values of WeChat at the WeChat Open Class Conference:
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Everything is based on user value.
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Let creation bring value.
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A good product should be ready to go after use.
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Let commercialization exist invisibly.
If we examine the recent wave of [Podcast craze](https://medium.com/@ianchen_18328/%E5%8F%B0%E7%81%A3podcast%E9%A2%A8%E8%B5%B7%E9%9B%B2%E6%B9%A7-%E8%BC% 95%E9%AC%86%E7%84%A1%E8%B2%A0%E6%93%94%E7%86%B1%E9%96%80%E4%B8%AD %E6%96%87podcast%E6%8E%A8%E8%96%A6-562a2ba7075b), it is not difficult for us to find similar production logic and value. Podcasts can leave people after listening to them, but they can bring people great excitement; in other words, the lightness and shortness of Podcasts allow them to find a flexible living space and bring people different aftertaste and feelings.
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