SEO is the first step in the digital transformation of an enterprise and the magic weapon for gaining natural traffic to the website.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcFaqlO0xoDgCMXrpsggoe5v2_GWQsW3GmHCZ3hxsW8vA-gPBvEEIpXdz-Qs0K74edUCOf5FQtWX93N_lEihCVe -vcjBMabsaASSYJubQQZGmGtveJnGxjMYGOPBdJgKM2uAWh0h0UtBCi-Lj8SzXluMtqh6elcofc 59eLYz5pVYsJqwzjMrfWu-hTAA/s1280/%E6%8A%95%E7%A8%BF%E5%B0%BA%E5%AF%B8.png)[ ](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcFaqlO0xoDgCMXrpsggoe5v2_GWQsW3GmHCZ3hxsW8vA-gPBvEEIpXdz-Qs0K74edUCOf5FQtWX93N_lEihCVe -vcjBMabsaASSYJubQQZGmGtveJnGxjMYGOPBdJgKM2uAWh0h0UtBCi-Lj8SzXluMtqh6elcof c59eLYz5pVYsJqwzjMrfWu-hTAA/s1280/%E6%8A%95%E7%A8%BF%E5%B0%BA%E5%AF%B8.png)

Digital transformation is a business issue that many companies are currently facing. The marketers working there are all racking their brains to learn how to use Internet technology to help companies improve their performance. In addition to the well-known social marketing and digital advertising, they can also use SEO marketing. What exactly is SEO? Today, Content Hacker is pleased to invite Ranking | Your SEO Savior to share with you every bit of SEO, why it is important and what benefits it can bring? In addition, it will also tell you the 4 basic concepts that you must learn before operating.

Understand the meaning of SEO: Seize good rankings for keywords on search engine results pages

SEO The full name is Search Engine Optimization. It is based on the operating mechanism of search engines, adjusting the structure of the website and publishing content pages based on keywords to help the website’s ranking performance in search engines.

The current search engine market is dominated by Google, which accounts for more than 90% of the global market share. Therefore, SEO optimization is also equivalent to operating on the Google search engine. Therefore, seizing the first page of Google search results (SERP for short) is the most important goal of SEO optimization.

Why is SEO important? Earn natural traffic through SEO marketing and create a good sales ecological pool

As one of the methods of online marketing, the direct benefits that SEO can bring are the traffic benefits brought by occupying high ranking positions and obtaining high click-through rates. In addition, it can also bring accurate potential customer groups to the brand side. The website also has content that is beneficial to consumers, and can also establish a professional image. Finally, it can also save you advertising costs!

How to do SEO? Using human beings as a metaphor, only by practicing both inside and outside can you win the favor of algorithms.

Do you need advanced website skills to operate SEO? In fact, this is not the case. As long as you master 4 core concepts, you can also optimize yourself:

1. Website architecture

Just like a person’s physique, if you want to get a good ranking on a search engine, just like if you want to pursue a good life, you must first regulate your body so that you can stay healthy and work hard. The same goes for the website structure. Only by reducing the complex and confusing website structure and setting up sufficient security protection can it be easily favored by search engine algorithms and accelerate the improvement of SEO rankings.

2. Keyword layout

Establish keyword layout through SEO-related data analysis Just like people’s appearance, the first impression we make when meeting new friends is often based on the other person’s appearance. Keyword layout is also an important step in giving search engine algorithms the first impression of your website.

3. Content production

Content production allows you to show your personal connotation, and connotation is the key to impressing people. Website content is also a determining factor for search engines to choose to rank you well. As long as your content meets the needs of users, you can increase the competitiveness of your website by producing multiple articles.

4.Set link

Set up links with other websites, or have other websites recommend your website. Such links are like mutual trust and evaluation between people and society. When your website can be introduced by highly authoritative websites, search engines will recognize that your website is important information, so that your website ranking can be improved through links from external sites (evaluations of others).

These four areas are closely related to SEO operations and are indispensable. If they can be fully planned and adjusted and optimized with SEO tools, the results will not be underestimated.

Can I learn SEO by myself? Will taking the class be of real help?

As the technology and knowledge of digital marketing gradually become more popular, there are also many SEO courses on the market for people to choose from, and they can learn SEO by themselves through external courses.

It is recommended that before purchasing a course, you first confirm whether the course mentions the four areas introduced in the previous paragraph, and also provides opportunities to ask questions or review your exercises, and to ask questions. This can help you reduce obstacles to learning and achieve your learning goals.

It takes time to operate SEO optimization. Ranking launches operation tools to help companies get started better.

For enterprises to actively promote digital transformation and enter the field of SEO, the leading domestic SEO brand Ranking suggests that enterprises can first review their own products and services, lock in the keyword targets they want to seize, and plan budgets and appropriate SEO marketing plans. Ranking also reminds that operating SEO will not see results in the short term, but if SEO optimization can be truly implemented, as the website ranking continues to rise, companies can also reap the many benefits brought by SEO.

However, for many businesses that are not yet familiar with SEO technology, it is also a huge challenge to do SEO optimization correctly. In view of this, Ranking specially launched Taiwan’s first SEO operation tool Ranking, hoping that through three major functions, SEO novices can easily get started:

1. Provide keyword planning tools and copywriting tools that fit the Chinese usage context, allowing you to easily plan keyword layout and write SEO copywriting

2. Keyword website ranking information is updated every day, allowing you to instantly track keyword rankings whose performance has declined.

3. Through the website health check, we can help you identify areas for improvement in the website’s health.

As one of the leading domestic SEO brands, Ranking hopes to continue to promote and popularize SEO, thereby enhancing market competitiveness for the majority of corporate customers.

Thanks to the inbound data marketing company for their permission, this article is reproduced from [Getting Started] What is SEO? Marketing methods to strive for natural website traffic in digital marketing, an article to grasp the concept

[ ](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8v2bSW5RZ_OJYSaf-z9Xs _DUQb_kdwQcr83p1texNn2FVnedwx1ZEshAbeY8LMtmaWYNeQgGKxTFTYARRvbUtfImQOh0za8VbERSEb50 D843v5DVJeT1xQk8SQMj34F4FfKfAT17s31iD2e83-vVS_9JzC2imHKRxCAp5ln2-kzqi5TVB-UYIBF3lsg /s1280/%E5%AF%AB%E4%BD%9C%E4%B8%8D%E8%A6%81%E4%BE%9D%E8%B3%B4%E9%9D%88%E6%84%9F.jpg)

---