Setting specific and feasible goals can help motivate yourself to pursue your dreams
This morning, I was discussing her study plan with a partner of the second phase of “Vista Writing Companion Program (opens in a new tab)”. In order to effectively help her improve her writing skills, I first asked her about her academic background, interests and expertise, and asked her which field she wanted to develop in the next three months. Have specific goals been set?
I want to remind everyone that whether you want to build a personal brand or invest in content marketing, you need to set a specific goal before starting—for example, instead of saying that you want to improve your writing skills, it is better to specifically hope that the articles you submit to newspapers will one day be accepted.
Before getting into the details of any marketing, our first step is undoubtedly to identify your target audience and formulate a careful plan. This is because without a plan and course of action, you will quickly become overwhelmed, and all your efforts will be distracted by many things, or even in vain. What’s even worse is that it will affect efficiency, and it will be difficult to understand whether you have achieved your goals?
When planning your learning program or marketing campaign, make sure it relates to your overall goals. For example: If you want to increase your influence by writing blog articles, you can then earn advertising fees, manuscript fees and profits. In this case, you must be diligent in running your blog so that people are willing to recommend your articles and services to their friends!
It may take some time to formulate specific and feasible goals. But before you take action, ask yourself: What do you want to gain from your efforts?
Make your goals closer to reality, and your dreams will naturally have a better chance of coming true! Well, let’s do our best together!
★ Welcome to like the “Vista Writing Companion Program (opens in a new tab)” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: ÁLVARO MENDOZA (opens in a new tab)
Further reading
- The critical first step in content marketing: Set your target audience and provide solutions or benefits to your pain points
- Content marketing is like a first date, don’t just talk about yourself
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
