WalkMe, the AI process guidance wizard, allows you to learn independently the web environment you are in.
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Text ⁄ Internet marketing worker based in the Netherlands, majoring in MBA and digital marketing
Li Sixuan (susielimusic@gmail.com)
I think you must have many similar experiences, right? When you are on a business trip, your wife or children call you from home and ask you how to find the information you want on a certain web page? Or, how to share the photos you just took from your phone to the cloud, etc. You may be frothing at the mouth on the other end of the phone, but they don’t understand on the other end…
WalkMe is a software that can help computer users understand the web environment they are in. This [company] (https://en.wikipedia.org/wiki/WalkMe), which was established in 2011 and officially launched its product in 2012, is headquartered in San Francisco, USA. Their platform can read data, find user usage patterns, and then tell new users how to use the same website?
After the company was established, it continued to expand and acquire other software. They wanted to develop the use of WalkMe software within the enterprise. Just imagine how much time and money it can save the company if employees don’t need to rely on Tech Support every time to use the company’s software. For companies that need to serve external customers, such guidance elves can help them win the hearts of more customers and be willing to use their products.
User experience is becoming more and more important for today’s websites. The reason is that because there are too many websites, customers will stay on the same website for less and less time! Therefore, unless you can provide a product that customers really want, the chances of them staying and reusing the product are not great.
But if merchants can help reduce customers’ stress when using web pages, it will not only increase their willingness to use products, but also enhance the company’s brand image. Here is the product introduction of WalkMe. Interested friends can refer to:
WalkMe from WalkMe, Inc. on Vimeo.
I think the best thing about this software is that in the field of marketing, we often say that we need to understand the customer journey(customer journey), because if we can understand the consumer journey, we can introduce your products to users in a timely manner.
Well, let me give you an example! Sometimes we go to an e-commerce website to purchase something, but we don’t know how to start registration, or how to start using it after registration, etc.? However, if there was an automatic software that could tell us how to start buying something, wouldn’t it be much easier to place an order?
Software such as WalkMe is also a typical representative of software moving into the new century. In the past, software was often stiff and difficult to use, but from now to the future, software will become more and more popular and easy to use. The main reasons are:
- Due to the popularity of personalized digital secretaries such as Apple Siri, Google Assistant, Microsoft Cortana and Amazon Alexa, humans have become accustomed to interacting with this type of personalized secretarial software. Therefore, using WalkMe should not be too abrupt.
- The maturation of natural language processing (NLP) in artificial intelligence has enabled machines to increasingly understand how to capture human language and then interact with users. For example, a person asks: “How is the weather outside today?”, “How is the weather today?” or “Do I need to bring an umbrella to go out?” These three questions look different on the surface, but because the software has NLP, it can be understood that they are all questions about today’s weather. In the future, it will even be smart enough to proactively detect users’ needs and provide services first.
- Artificial intelligence can learn human habits and needs, and find a large number of rules from patterns to help humans. This extensive learning process of personal preferences allows software like WalkMe to understand customers in advance and provide more and further services.
WalkMe for Employee Training from WalkMe, Inc. on Vimeo.
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Further reading
- [Content Marketing Frontier] Building Taiwan’s AI Competitiveness ─ Participate in the 2025 Taiwan Artificial Intelligence Annual Conference
- [Content Marketing Frontier] Artificial intelligence enters all walks of life ─ 2024 Taiwan Artificial Intelligence Annual Conference
- [Content Marketing Frontier] Master the opportunities of combining content marketing and artificial intelligence ─ 2023 Taiwan Artificial Intelligence Annual Conference
