How will the rise of artificial intelligence change content marketing?
The author of this article Li Sixuan (opens in a new tab) is an Internet marketing worker based in the Netherlands, majoring in MBA and digital marketing. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
[Why we reprint this article] In recent years, issues related to artificial intelligence (opens in a new tab) have triggered a lot of discussions. Many people are afraid that their jobs will be replaced by artificial intelligence, but some people are seriously thinking about how to make good use of this power to increase efficiency. As for what impact artificial intelligence will have on content marketing? Let’s read the first-hand information from Li Sixuan (opens in a new tab) from Europe!
The topic of artificial intelligence (AI) has become a hot topic in recent years. From the new development and widespread application of industrial robots to the penetration of some daily household appliances into the people, artificial intelligence seems to be everywhere. For those who are engaged in content marketing, artificial intelligence will have a big impact on the entire industry. This is because of the rise of algorithms, many jobs will be automated, and in the future a lot of content will be mass-produced by machines.
But at the same time, content marketers can also benefit from artificial intelligence. To put it simply, I think the specific aspects affected are as follows:
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In the future, content production will no longer require manpower. Because some simple content, such as stock information or sports event results, can be replaced by robots. For example, the Associated Press (Associated Press), Yahoo (Yahoo!) and the American TV station (Fox) are already trying similar applications. For example, some electronic advertising emails can publish a large amount of messages quickly because robots can be used.
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You can use Chatbots (opens in a new tab) to interact with readers. This may be familiar to everyone. Many merchants have already used conversation bots on Facebook Messenger to interact with netizens who have just entered the website and answer some simple questions. In addition, conversational robots can also send some content prepared by business owners as gifts after netizens input instructions. Some research institutions will also send in-depth content such as research reports, which is also a way to collect research content. And like IBM’s Watson (opens in a new tab) allow companies to do better customer service because they can talk to customers more precisely and provide personalized services.
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Artificial intelligence algorithm (opens in a new tab) can calculate what your readers like? And tailor the advertising messages they want to receive accordingly. Therefore, content marketers can know in advance which advertisements they post will be liked by readers and which ones will not. This will be helpful for designing the next advertisement content.
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Even if you plan to write content yourself, there are some software on the Internet that can help search for the hottest topic content on the Internet. From the content discussed by everyone, you can also observe what everyone currently thinks about similar products. In addition, there is also software that can be used on social media such as LinkedIn or Facebook to collect a list of readers you want to target and understand their preferences.
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In the near future, voice search (opens in a new tab) will affect content marketing. According to research firm Gartner’s Predictions (opens in a new tab), 30% of online searches in 2020 will occur without touching the keyboard or screen. At the same time, because users can surf the Internet in different scenarios such as driving, cooking, or socializing, content marketers will have greater creative space and challenges.
Overall, I view the rise of artificial intelligence positively, and it should be a good thing for content marketing. It is not difficult to imagine that in the future, those engaged in content marketing will spend more time creating and improving content online, because companies need not just content, but more high-quality content to serve and attract customers.
In addition, the development of Social Opinion Leader Marketing (opens in a new tab)(Influencer Marketing (opens in a new tab)) will become more and more mature, but it is conceivable that the cost will become more and more expensive. Since marketing must meet the needs of customers and the frequency of contact with target customer groups is getting higher and higher, I suggest that friends who are engaged in content marketing should also learn more professional knowledge related to customers, so that they can complement each other.
★ Photo Credit: Lukas (opens in a new tab)
★ Vista Book Club June Special: “Is this idea a success?” Internet entrepreneurship master turns your ideas into cash (opens in a new tab)》.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.
Further reading
- [Content Marketing Frontier] Building Taiwan’s AI Competitiveness ─ Participate in the 2025 Taiwan Artificial Intelligence Annual Conference
- From advertising philosophy to flywheel effect: a marketing revolution driven by AI
- Make good use of generative AI to help content marketing
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
