"Slow Reading to Understand in Seconds: Vista's Digital Good Copywriting Analysis Time": an essential guide to appreciate the essence of written communication
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The recommender of this book まろ is the author of the light novel “Southern Cross”. He has worked in online game and pop music planning, and has many years of experience in corporate website and service platform planning. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
Read slowly until you understand the words that shock your heart and the ideas woven within them.
In this way, you can also create copywriting that people can understand in a second and directly touch their hearts.
Human culture has never changed so fast. The Internet has greatly reduced information asymmetry. Anyone can challenge authority with just a Google search. Content farms that were once so popular that “shocked a billion people” and are commonly known as “clickbait parties” have not only been abandoned by the public, but have also become targets of search engines.
The era when mere punches and embroidery on the legs would be effective has passed. Now it is not only about punches that hit the flesh, but also the heart.
[“Read slowly and understand in seconds: Vista’s digital copywriting analysis time”](https://www.books.com.tw/products/0010794093?utm_source=vista&utm_medium =ap-books&utm_content=recommend&utm_campaign=ap-201808) is the masterpiece of Teacher Vista that does not hide any secrets. It does not show off, cover up, or play mysterious, but reveals the mystery of copywriting for you. After all, copywriting is a way of communication. It not only attracts the other party’s attention, but also makes the other party feel that “you understand him”!
Teacher Vista clearly lists the misunderstandings of copywriting at the beginning. Whether it is blindly following the trend or empty bragging, it is far less than the three powers: expressiveness, persuasion, and motivation. Do you still remember the last time you used a product and you really liked it, recommended it to all your relatives and friends, and was so moved that you were called a “missionary”?
Yes, this is the first secret: “Thinking from someone else’s perspective.” Who is your product suitable for? Why is it suitable? What are the benefits to them? After thinking about these questions carefully, you can put forward your own opinions and write powerful, moving and moving copy.
Think carefully about the copywriting that still remains in your heart after many years. Are their words difficult to use? Are they beautifully worded? You will remember them, not because of the beauty of the words or the temporary trends, but because of the deep resonance in your heart. Like a simple sentence:
The only family RV with happiness as standard equipment.
It’s not that the performance of a car is unimportant, but if it can’t bring unique value to customers, why wouldn’t customers choose someone else’s product? Behind every classic copywriting, there are layers of exploration of hidden needs. Even if you copy it, you will only learn a superficial lesson.
There are many books on the market similar to “Become a Rich Man in Seven Days”. We often joke that “Only the author can become a rich man.” In this book, Teacher Vista clearly points out the key points: establishing correct concepts, step by step, practice and accumulation. People say “Rome was not built in a day.” If you follow the footsteps of Teacher Vista (https://goo.gl/4iTnZD), you can avoid many unnecessary mistakes.
Let Mr. Vista take you to see through the most subtle desires of your customers. Maybe you can conquer the world with one sentence like Steve Jobs on the day of the iPhone launch:
我们重新发明了电话。 (Today Apple is going to reinvent the phone.)
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Further reading
- “Slow Reading to Understand in Seconds: Vista’s Digital Good Copy Analysis Time” New Book Launch Briefing: An Essential Guide to Appreciating the Essence of Text Communication 2.0
- “Content Power Advanced Copywriting Workshop” course experience: If you want to write a good and in-depth article, please start by exploring the essence
- “Content Power Advanced Copywriting Workshop” Course Experience: Master the basic points and writing is easy
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