Taiwanese pigs want you to be a teammate: Use the special effects frame on Facebook photo stickers and protect the pigs together
In order to avoid repeating the severe foot-and-mouth disease disaster of the past, most Chinese people have recently begun to face up to the importance of preventing the threat of African swine fever. In addition to the Legislative Yuan having amended the law to increase penalties, the Executive Yuan has also established an emergency response mechanism. All these efforts are to protect Taiwan’s pig industry.
In the past two days, you may have seen many people sharing this picture “[Protect pigs to save the economy, work together to prevent the epidemic]” (htt ps://www.facebook.com/photo.php?fbid=2210136895663212&set=a.215312578478997&type=3&theater (opens in a new tab))” infographic. This epidemic prevention lazy bag is simple and easy to understand, even our President Tsai (opens in a new tab) and Vice President Chen (opens in a new tab) also reposted and shared it!
In addition, in order to call on the public to work together to prevent African swine fever, my friend Zhang Wangxing (opens in a new tab) recently designed a Wangxingliu newsletter with the theme “Guarding Pig Teammates (opens in a new tab)”, and many people helped share it!
Although I haven’t seen a “Photo of Elders Preventing African Swine Fever” that is suitable for dissemination in LINE groups, what is wonderful is that in the past two days, I have started to see people on Facebook using the special effect frame of “Taiwanese Pig Teammates (opens in a new tab)”.
Come to think of it, when the word “Pig Teammate (opens in a new tab)” was mentioned in the past, it always gave people a relatively negative impression. There was a kind of fu that didn’t care about the lack of success, and even specifically held back─after all, no one wants to be as stupid as a pig (in fact, pigs are very smart)!
But this time the situation is different. Can you feel that the pigs in Taiwan are calling you? After taking a closer look, it turned out that this was done by legislator Zheng Yunpeng (opens in a new tab) (https://www.ettoday.net/news/20181217/1332986.htm (opens in a new tab)). Well, he is indeed a senior public opinion representative, and his observation of current affairs issues is indeed quite keen.
Using special effects boxes to update photo posts can not only achieve an eye-catching effect, but it is also a content marketing technique! Don’t think that only writing articles and designing briefings can be considered content marketing. In fact, as long as you can make good use of Facebook photo posts and elder pictures in LINE groups, it can not only help promote and disseminate, but also help initiate and promote certain concepts and activities!
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In the past, we have seen people put on colorful photo stickers in order to support gays, support marriage equality, or celebrate the anniversary of their alma mater. This time, the special effect frame of the “I am a Taiwanese pig teammate” photo sticker is not only interesting but also in line with the trend of current affairs. It is quite topical and can be said to be a good case in the field of community and content marketing.
There is no doubt that this “I am a Taiwanese Pig Teammate” special effects frame has caught everyone’s attention. Well, I really have to applaud the team of Legislator Zheng Yunpeng (opens in a new tab)!
Although some people suggested that Zheng Yunpeng change the slogan to “Be the guardian of Taiwanese pigs (opens in a new tab)”, which is less like a curse; but I think from the perspective of copywriting, “I am a Taiwanese pig teammate” is a joke rather than a joke. It is more topical and easier to spread than the smooth “pig guardian”.
Finally, I would like to quote Legislator Zheng’s words to encourage everyone!
Protecting Taiwanese pigs from African swine fever is protecting Taiwan’s economy! Let’s be teammates of the Taiwanese pigs!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”. ★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Christopher Carson (opens in a new tab), Zheng Yunpeng (opens in a new tab)
Further reading
- [Lazy Person] Facebook takes another move, increasing the display ratio of local news [Updated on the evening of February 1st]
- Content is power: let us find great content channels in the vast ocean of marketing
- Experience from participating in the 3rd Content Hacking Lecture (CHL3)─Use three magic weapons to say the right thing to the right person
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
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