To choose a suitable blog theme, start by mastering four principles

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Today, a partner of “Vista Writing Companion Program” discussed with me his desire to set up a blog. As a professional, it is indeed a great thing if you can express your opinions and ideas through writing blog articles, and then build your own unique personal brand.

While I shared with this partner the things I should pay attention to when running a blog, I also discussed with him which setting theme should be used to complement each other.

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For bloggers, choosing a blog theme (also known as blog template, layout…) is a very important thing. Whether you choose to use WordPress, Blogger or other blogging platforms, there are many free or paid themes to choose from. Speaking for myself, I used to particularly prefer the [Blog Theme] (https://themeforest.net/category/blogging/blogger) produced by envatomarket; however, in recent years, I have also begun to select some free themes with good quality.

If you find it difficult to choose a theme for your blog, I can provide you with a few guidelines for reference:

• Is it simple, refreshing, and easy to read?

• Can web pages load quickly?

• Does it support responsive web design (RWD)?

• Does it echo the theme of your article?

It is true that the criterion for selecting a scenery theme is not just beautiful and elegant, there are many other factors that need to be considered. For our writing companion project partner, he hopes to share real estate information in the central region with everyone through writing, so it is extremely important for the layout to be clear and easy to read! If you can choose a suitable background theme, it will not only help everyone quickly grasp the key points, but also help convey and share information.

Secondly, we also need to consider the page loading speed. Some blog themes are powerful, but tend to slow down the overall process, which is not ideal. According to statistics, if the loading time of a webpage exceeds 4 seconds (https://blog.sharktech.tw/2017/10/10/google-pagespeed-insights-tool), the user’s bounce rate will increase significantly. If you are not sure about the loading speed of your blog, you can use Google’s [Web Page Performance Testing Tool] (https://developers.google.com/speed/pagespeed/insights/) to test it first!

Secondly, given that everyone is now accustomed to using smartphones or tablets to access the Internet, it is also very important whether the theme of the blog supports Responsive Web Design (RWD). Now, even Google AdSense has launched [responsive ad unit] (https://support.google.com/adsense/answer/3213689?hl=zh-Hant), which clearly shows its importance.

Responsive Web Design dynamically adjusts the presentation of your website based on the screen/device characteristics of the user. Responsive ad units allow you to control the size of ads on your page just like you control the layout of the rest of the page on various devices. To learn more about developing web pages for multiple devices, please visit “Web Fundamentals”(https://developers.google.com/web/fundamentals/) on the Google Developer site.

Finally, it would be even better if the blog theme you choose can match and echo the theme of the article! For example, if you run a content type blog, it would be best to choose a theme with related attributes. Don’t just look at some of the beautiful or popular themes in the market and just apply them randomly! In this way, it will make people look a little out of place.

─You must know that the style of a blog often represents the spirit or characteristics of the blogger itself, so we need to look at it more carefully.

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★ Photo Credit: Taras Shypka

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Further reading

• “The Little Voice of Vista”: How to write an excellent food journal
• “Vista’s Little Voice”: Why I still run a blog
• 12/26《Updated every day, feel life》Create it, Feel it, Love it - 2020 Creator Party Documentary: Optimize the life operating system and be the best version of yourself

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