"Have you written today?" Book excerpt: "In-depth Practice Method for Writing a Slash Life": Let the world know me, start by promoting yourself
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This article is excerpted from “Have you written today?” published on January 1, 2019? In-depth practice method for writing a slash life”, the author is Jin Minzhi. Thanks to Datian Publishing House for authorizing the reprint.
In the era of social media (SNS), all of us must become copywriters to promote the product “yourself”.
People who want to be PDs (directors) or reporters usually think of essay writing in their minds. Writing an article with a review or review in mind is not fun. No matter what you do, if you want to do it well, you must do it often. If you want to do it often, you must enjoy it. Please try writing articles on your blog or Facebook! You can lead the article yourself and get various feedback. In addition, public articles can be communicated to many people, and they are also very effective in personal promotion.
In the future, there will no longer be the concept of a lifelong career. So we have to do all kinds of small, humble jobs to make a living. In an environment where artificial intelligence dominates production, labor is likely to become temporary and fragmented work. At this time, the articles I once uploaded to the Internet became my self-introduction.
There are many self-improvement books that recommend that office workers try to write a book for the following three reasons: First, in order to write a book, you must read and study books in this field. Second, while writing a book, you can clarify your thoughts and become an expert in this field. Third, you can use published books to promote yourself. Isn’t this a good way to grow yourself in stages? The effect of blogging is the same. First of all, since writing begins with reading, blogging will help you develop a daily reading habit. You can train yourself to organize your thoughts while writing about topics that interest you. Then again, it certainly allows us to promote ourselves.
When writing articles on social media in the future, you may think of yourself as writing advertising copy to promote yourself.
Zheng Zhe’s “Copywriting Book” is a copywriting writing textbook for all those who want to become advertising copywriters. It is also very suitable as a teaching material for learning writing. If you want to write good articles, you have to write like you think about advertising copy. The top priority in advertising copy is economy. Whether it is in a print newspaper or on a TV screen, every word in the advertisement is money. Short and powerful writing is the key to success in advertising.
When writing a self-introduction or essay, the first few sentences can make the difference between winning and losing. You must attract the attention of the judges from the very beginning. If you want to persuade the other party too much, you will easily become nervous when writing; and if you write a long article with enthusiasm, the author may be happy, but the readers will be impatient.
Self-introduction should be like an advertisement, and every word should be considered carefully. Reducing the number of words can also save the other party’s reading time. When writing travel notes, it is always easy to write longer and longer, so some travel writers will write after a period of time after the trip. If you record your travels after a while, you will be able to filter out the content worth recording.
We must always think about ways to attract readers’ attention. Ordinary words cannot attract readers. The apartments in Yongin area (located in the middle of Gyeonggi-do, South Korea, about 40 kilometers south of the capital Seoul.) are 1.5 million yuan cheaper than apartments in Seoul. When advertising Yongin apartments, if you write: “The house price is even cheaper than Seoul!” Such a sentence will not leave an impression on people.
“Buy a home in Yongren, and use the remaining money to buy a car for your wife.” Only sentences like this can create a picture in people’s minds.
As soon as I saw this sentence, the car I had always wanted to buy suddenly popped into my mind, and the image of the family taking a drive together to commemorate the purchase of the new car. The image of everyone riding on the East Coast National Highway No. 7 in the new car suddenly came to mind.
Using words to paint a clear picture is more effective than vague concepts.
“Everything you write is copywriting.”
This sentence really touched my heart. In the era of social media (SNS), all of us must become copywriters to promote the product “yourself”.
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★ Photo Credit: rawpixel
Further reading
- Building a personal brand: Teacher Hailis’ energy crystal transformation technique
- Go LinkedIn and build your personal brand
- Workplace Improvement Techniques in the Intelligent Era
