To share the beauty of products and services, please first create popular content marketing power

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The Importance of Content Marketing

In recent years, I have often had the opportunity to [teach] (https://www.writing.vc/) in the public sector, private enterprises or universities. The topics I share mainly focus on community, marketing, branding and public relations, such as copywriting, community marketing, brand marketing and media public relations, etc… Of course, many friends often ask me about content marketing.

I guess this is because content marketing has begun to receive attention from the market. More and more people know that advertising alone is not enough. It is best to promote it with high-quality content, which can complement each other.

I am very happy to see more friends in the industry join the ranks of content marketing. At the same time, I also understand that there is a need for a complete set of reference books and courses to assist everyone so that everyone can become familiar with the operation of content marketing as soon as possible.

What is content marketing? According to the Content Marketing Institute (https://contentmarketinginstitute.com/), content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant, and consistent content to attract and retain a clearly defined target audience, and ultimately get them to take action.

Courses and book resources

Therefore, I published “[Content-Moved Marketing]” in November 2019 (https://www.books.com.tw/exep/assp.php/vista/products/0010838761?utm_source=vista&utm_mediu m=ap-books&utm_content=recommend&utm_campaign=ap-202005)” is a book that specifically discusses content marketing. This should be the first local related discussion in the Taiwan publishing market. I hope it can be a reference for friends who are interested in entering the field of content marketing.

In addition, many friends have also asked me: In addition to the internal education and training within the company, are there any external “content marketing” courses? Therefore, this time I specially cooperated with Tiandiren Cultural Creation to launch “Create popular content marketing power, from novice to professional social copywriting practical class” on August 14, 2020.

If you are interested in this newly opened course, you can refer to the following course syllabus first. If you have any questions, you can [discuss with me] (https://jumpstart.best/contact-us/) at any time. Everyone is welcome to sign up, see you in class!

Use details to make copywriting vivid: understand writing elements

Learn writing elements from scratch: Teacher Vista will teach three effective writing elements (audience, characteristics, and targeting), allowing students to quickly understand communication and expression methods. At the same time, I will introduce the structure of the writing pyramid to you, so that you can understand the writing scene and formulate specific [writing strategies] (https://vocus.cc/vista-express/5e27ac41fd897800011d8c8c).

Establish an effective writing process: Teacher Vista will teach you a self-designed writing process to help students quickly find effective writing methods.

How to break up the topic and end the article: Teacher Vista will introduce writing techniques that are easy to understand and easy to apply, allowing students to find new ways to write wonderful chapters of life in addition to the traditional “getting to the point” method.

The first look determines the outcome: Set the target audience

How to communicate with the target audience: Teacher Vista will teach profile setting, target audience and user profile, and understand the audience’s needs and pain points through case sharing, and follow the steps of focus marketing and communication skills.

Make the article stick to the target audience: Teacher Vista pointed out that communication can be carried out through three stages: leaving an impression, persuading the other party, and moving the other party, so that the target audience can successfully accept the call to action (CTA).

Formulate an effective content strategy: Teacher Vista said that you can set the purpose and target audience in advance, find out the correlation between them, and then decide the method of content production and presentation type. Next, decide on distribution channels and execute a marketing plan combined with a careful content strategy.

Let more people see you: understand content marketing

The difference between content marketing and traditional marketing: Teacher Vista will clarify the origin, characteristics, advantages and disadvantages of content marketing through explanations of actual cases, and how to match it with traditional marketing.

The process of planning content marketing: Teacher Vista will start from confirming the goals and gradually proceed with content creation, content optimization, information release, marketing promotion and measurement improvement, so that students have clear guidelines to follow.

Sharing of exciting cases of content marketing: Teacher Vista will explain exciting cases from different industries to help students understand the mystery of content marketing and learn the specific methods of setting KPIs for content marketing.

Familiar with the feel of copywriting: practical operation drills

Practical practice of subscripting: Teacher Vista will lead you through practical exercises in writing titles, analyzing the secrets of subscripting and the key to distinguishing good and bad titles.

Practical practice on social posts: Teacher Vista will lead students to write social posts in class, analyzing the tips for writing social posts and fans’ likes and dislikes of posts.

Practical practice of marketing strategy: Teacher Vista will use group practice mode and case study to conduct practical practice in class, from planning content production and marketing strategies to gradually constructing a complete marketing plan to improve sales conversion rate.

👉Register now

Content marketing is about selling an experience and feeling that allows people to let go of their guard and share the beauty of products or services through high-quality content.

★ Featured Image Source: Photo by Austin Distel on Unsplash

★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice” online course.

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