Use three stages to create an SEO-thinking content strategy

This article was originally published in Economic Daily

Before, I explained to you what a call to action is. Next, I want to talk about how to formulate a content strategy.

Professor of Harvard University in the United States Michael. Porter pointed out that the focus of strategy is to find a unique positioning, make clear choices, and strengthen the fit of various activities. In other words, the strategy is to continually identify ways to strengthen and extend the company’s positioning.

There is no doubt that strategy is important to a business, but what is the relationship between strategy and marketing? In fact, the relationship between these is huge! If you want to write a good and impactful article, or hope to win more eyeballs and resonance, I can tell you with certainty: before you start writing, don’t rush to Google to find information. It is best to formulate a complete content strategy first.

What is SEO thinking content strategy

Furthermore, if you want your company’s products and services to gain more people’s favor, it is recommended that you formulate a content strategy with SEO thinking before launching a marketing plan.

This is the principle of “make decisions before taking action”. It is recommended that you clear your mind first and then start producing exciting content!

What is SEO? It’s search engine optimization. As for SEO thinking, it is a development policy that is premised on being indexed and logged into mainstream search engines such as Google, Bing, and Baidu.

Next, let’s take a look at what is content strategy? According to Wikipedia, content strategy refers to the planning, development and management of content production. This may be a bit abstract, but let me explain it to you in another way: the existence of content strategy is actually to prepare for creating, publishing and managing useful content.

The reason why we go to great lengths to create a content strategy with SEO thinking is to create, publish and manage useful content, so that your company’s high-quality content can be “seen” by search engines and even the public.

Three stages of developing a content strategy

When developing a content strategy, start with the following three stages:

1. Planning:

In order to effectively leverage the power of social media and differentiate your brand, you must think about what valuable content you can provide? If you have no inspiration, you might as well start with issues related to life consumption, entertainment and leisure, and try to find topics that can inspire resonance. In addition, social posts cannot just talk about brands and products, but must consider whether the content strategy is consistent with the needs of the target audience.

2. Release:

In order to confirm whether the previously formulated content strategy can be implemented, it is recommended to follow the practices of traditional media and use a content calendar to control the content generation process and distribution channels. When creating a content calendar, you can add elements such as dates, themes, matching images, topic directions, and notes.

3. Measurement:

At first glance, it should be fine to plan the content and then publish it. However, in order to ensure the effectiveness of content marketing and optimize the content production process, many digital tools must be used for measurement. As for the measurement indicators, in addition to the basic traffic, number of views and number of fans, you can also pay more attention to the number of interactions, the number of comments and the number of shares.

If you follow the above three stages, I believe you will be able to create a wonderful content strategy. If you have any questions, please visit my website for discussion.

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