"Vista Cocoon Diary": Vista Book Club

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs1KC1MviV3zxIFECrH6gUBtH6q-A-P4BTvmYFg5UEzXasnlXboE0WE8icTehtpY5qVobs7-SUHjKrEVkluGpsR l2x7d2MjGfKtRfxjcP5zn0pn7rB2-VplOSXvOqkx4Q-q_wFwcvejZTz/s1280/2021%25E5%25B9 %25B46%25E6%259C%2588Vista%25E8%25AE%2580%25E6%259B%25B8%25E6%259C%2583.jpg)

Photo by Blaz Photo on Unsplash

June 18, 2021

In the blink of an eye, I have been working from home for a whole month. I believe there are many friends who are WFH like me. How are you all lately?

Because I am not a nine-to-six office worker, I don’t look forward to weekends as much as most people. Although I think I can generally manage my time well, I usually don’t feel much about the passage of time.

The [Vista Book Club] (https://www.facebook.com/vistabook.club), which was originally held once a month, has also been postponed due to the impact of the epidemic. At 11 o’clock this morning, I happened to be organizing an online corporate reading club for a certain group, so it reminded me of a few things about the reading club.

When it comes to reading, it is actually very simple. In the past, I liked to immerse myself in a book alone; but now, I prefer to read with a group of friends.

Over the past ten years, I have participated in countless reading groups, regularly gathering with a group of friends from all walks of life to read together. Over the past few years, we have read books on psychology, user experience, online marketing, mobile software and social context, etc., which not only increased our knowledge, but also allowed us to understand the world from different perspectives.

Reading has undoubtedly helped me open a window into life. When reading becomes a habit, you can travel around the sea of ​​books and enjoy the joy and richness brought by the text world. You can sit upright and read with a book in hand; naturally, you can also hold an iPad or smartphone and enjoy the fun of flipping through the screen with your fingers in a cafe or on the subway. Even opening the app and listening to audiobooks is a great enjoyment!

If you want to hear more about my book club, you are welcome to listen to this Podcast episode.

Of course, due to the epidemic, it will be difficult to study with everyone face to face in the short term. But it doesn’t matter. As the saying goes, “The road does not change until the mountain turns.” We use video conferencing to hold book clubs, which can also achieve the same effect of learning together.

Before eleven o’clock this morning, I logged into the conference room I had set up on Google Meet. I felt very happy to see a few old friends. At eleven o’clock, I started to help you read the book “[Scenario Marketing Model: In the era of unlimited media, break through the noise, transcend the algorithm, and create an automatically profitable customer journey] (https://www.books.com.tw/products/0010890093?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202106)”.

The author believes that if you want to persuade consumers to buy a certain product, just attracting attention is not very helpful. The key to promoting purchasing behavior is how do they understand the scene? In other words, in the current time and space context, marketers must understand what are the tasks of consumers? Now, helping customers achieve their immediate goals is the only way to break through the noise and encourage consumers to take action.

Well, this is indeed a very good book. For relevant introduction, please refer to the [diary] (https://www.vistacheng.com/2021/06/context-marketing-revolution.html) that I wrote previously.

Although it was conducted online this time, everyone felt good and the interaction was very lively. It seems that more video conferencing can be used to hold book clubs in the future.

After the meeting, I shared my experience of holding this book club on Facebook, and unexpectedly received many responses from my friends. They also asked if there was an opportunity to listen to my introduction to “[Scenario Marketing Model: In the Age of Infinite Media, Break Through Noise, Surpass Algorithms, and Create an Automatically Profitable Customer Journey]” (https://www.books.co m.tw/products/0010890093?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202106)》?

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAqfpODRPZlQQ3iGudbHzyz0ViT6H0V-a0n8_xwLVTyNVFLHy2d7p5_a2Itz3HgnhuUd1gClmQLHt6LjsH_Ply DG6DNy2ee_yJkNnRZ9DWiOQxuHPScaw86BUeY8aHIBI8LAeW3iXhiVp8/s2048/%25E6%2588% 25AA%25E5%259C%2596+2021-06-18+%25E4%25B8%258B%25E5%258D%258812.05.15.png)

After all, today’s book club is exclusively organized for a single company and is not open to the public. Later, many friends left messages one after another, and I decided to follow the good advice.

Strike while the iron is hot, so I am planning to hold an online book club at 8pm on June 21st (next Monday) to talk to you about “[Scenario Marketing Model: In the era of unlimited media, break through the noise, surpass the algorithm, and create an automatically profitable customer journey]” (https://www.books.com.tw/pro ducts/0010890093?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202106)》My reading experience of this book. If you are interested in listening to what I share, please fill out the registration form.

Looking forward to seeing you in the air next week.

★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.

★ Want to learn content marketing techniques? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.

---

Further reading

• Vista Reading Club: Introduction to “Traffic Monetization Notes”
• Exploring the sea of books, start here
• “Vista Cocoon Diary”: Advanced Reading and Thinking

---