"Vista Cocoon Diary": Scenario Marketing Model
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) 7IylbX20ANUCAb7J7if1vPWIAC2tyKK47eT9lZbeXXAqGMWT/s1280/%25E5%25A0%25B4%25E6%25 99%25AF%25E8%25A1%258C%25E9%258A%25B7%25E9%259D%25A9%25E5%2591%25BD.jpg)[Photo by](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3-k_-hHOezXXtctTA_Ppk18uzZSwY0Fzh_sBTsaX87T2Ss-PDghP21UVPf0ZSUq_9Ub3z-ybVHK2c9JeJSfrP_SXfJD8A7 IylbX20ANUCAb7J7if1vPWIAC2tyKK47eT9lZbeXXAqGMWT/s1280/%25E5%25A0%25B4%25E6%2599 %25AF%25E8%25A1%258C%25E9%258A%25B7%25E9%259D%25A9%25E5%2591%25BD.jpg) Campaign Creators on Unsplash
June 16, 2021
Because I have to host a corporate reading meeting for a certain group this Friday, I recently read “[Scenario Marketing Model: In the Age of Infinite Media, Break Through the Noise, Beyond Algorithms, and Create an Automatically Profitable Customer Journey](https://www.books.com.tw/exep/assp.php/vista/pr oducts/0010890093?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202106)”, and also started designing a brief.
This is a very interesting book written by Matthew. Sweezey(Mathew Sweezey) is the head of the market research department of cloud software giant Salesforce. After analyzing more than 10,000 companies around the world, he and his research team found that those high-performing growth companies are good at using scenarios and focus on creating perfect experiences for consumers to satisfy their desires.
He pointed out: “Scenes are the revolutionary force we must use to break through endless noise, encourage modern consumers to act, and drive performance growth.”
The author believes that if you want to persuade consumers to buy a certain product, just attracting attention is not very helpful. The key to promoting purchasing behavior is how do they understand the scene? In other words, in the current time and space context, marketers must understand what are the tasks of consumers? Now, helping customers achieve their immediate goals is the only way to break through the noise and encourage consumers to take action. Therefore, the author calls it the “context marketing revolution” (https://www.amazon.com/Context-Marketing-Revolution-Motivate-Infinite/dp/163369402X).
If you happen to be engaged in marketing or sales-related work, I would like to read “[Scenario Marketing Model: In the era of unlimited media, break through the noise, transcend algorithms, and create an automatically profitable customer journey](https://www.books.com.tw/exep/assp.php/vista/prod ucts/0010890093?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202106)》This book will be what you need.
In addition to reading books and giving presentations, I also had two friends today “Talk with Vista”. One of them had already talked to me once before, but said he wanted to ask me again about marketing and promotion issues. Although it takes a lot of time and effort to hold a video or voice conference every time, and there is no direct income, I still enjoy it. If I can help everyone a little bit, it will be an honor for me.
As a result, I chatted with this friend all the way from digital marketing to time management in the afternoon, and we had a great time chatting. I was also surprised to find that she, who is also a morning person, gets up early every day, but she spends too much time walking the dog and does not make proper use of the most precious early morning time. So, I gave her some suggestions and reminded her to “communicate” well with the cute dog!
If you also want to know how to do time management, it is to always put important things first and develop the habit of “first things first”. As for other trivial matters, just deal with them when you have free time or when you are less energetic. Deal with important things first, and then match them with your own rhythm and rituals. I believe you will be able to find a good way to use your time effectively!
Another friend I didn’t know originally. He told me that he currently works in the sportswear industry, but has been affected by the epidemic recently, so his original business has also been affected, and he is preparing to change course and launch some sports and fitness-related courses and lectures. He also showed me their company’s official website. Although this is a sportswear manufacturer, the boss is willing to invest manpower in content production. This makes me feel valuable and even happy!
Therefore, I also provide some suggestions from the perspective of content marketing. I mentioned to him the setting of the target audience and market segmentation, and also reminded him of some operational details. Having said that, of course all of this has something to do with the scene.
Seeing this, you may want to ask: How should we engage in scene marketing?
“[Scenario Marketing Model: In the era of unlimited media, break through the noise, transcend algorithms, and create an automatically profitable customer journey](https://www.books.com.tw/exep/assp.php/vista/products/0010890093?ut m_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202106)》The book mentioned five key points of scene marketing, which can be said to be the key to the success of scene marketing:
- Ready to use: Help customers get the value they want right now.
- Customer permission: Obtain the customer’s consent to provide what he wants.
- Fully personalized: The brand experience must be personalized, and the way of providing experience must be close to people’s hearts.
- Genuine empathy: Brand voice, empathy, and approach must be consistent.
- Value goal: Establish a deeper connection with the brand, beyond the product itself.
In today’s social age, it’s no longer effective just to sell hard! Facing consumers with hearing and sight, we must know how to empathize and make good use of the five key points of scenario marketing to win more trust and subsequent orders!
★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.
★ Want to learn content marketing techniques? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
Further reading
- Vesta Cocoon Diary: Nine Steps to Working for Yourself
- “Vista Cocoon Diary”: Advanced Reading and Thinking
- “Vista Cocoon Diary”: First-class people know how to make choices
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