Community editors come over and let you know about useful digital tools.
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Looking back at 2018, it’s easy to see that it was a busy year for all social media platforms. In order to improve the frequency and quality of interactions, many social platforms, including Facebook, Instagram, LINE or Pinterest, are actively revamping their versions and constantly revising their algorithms based on netizens’ consumption behavior. Companies around the world have to follow the good news, so community editors are often busy and must create a variety of interesting and engaging original content to continue to attract the attention of netizens.
As we enter 2019, this social craze continues unabated, with many people spending more and more time on Facebook, Instagram or LINE@! Marketing techniques that rely on various social media are also widely favored because they can effectively increase exposure and improve brand awareness. Whether it is B2B or B2C industries, they continue to invest in social marketing.
(Image: taken from Pexels)
It is conceivable that the workload of social editors responsible for operating social media is getting heavier and heavier! Not only do you need to write and design various interesting posts, but you also need to distribute content everywhere and create traffic. You also need to measure and analyze the effect of posting posts, and then interpret the large amount of data in the insight report, and use this to continuously improve advertising effectiveness.
In order to relieve the heavy burden of community editors, many useful digital tools and services have emerged in recent years. Today, let me introduce to you some useful digital tools and services!
- Address abbreviation service
▌Bitly
Speaking of Bitly, I believe many people are familiar with it. This is a useful URL shortening service that allows the editor to shorten long URLs and share them on many social platforms. As long as users register an account, they can log in to the backend and master relevant visitor data.
▌lihi.io
There are many abbreviation services similar to Bitly, and I would like to recommend a service developed by a local manufacturer in Taiwan─lihi.io. lihi.io claims to be able to embed pixels in short URLs to facilitate traffic tracking. At the same time, the traffic can be automatically divided evenly to facilitate A/B testing. In addition, the service also provides paid users with the ability to customize domain names, which can improve click CTR and brand trust.
- Synchronize posts to multiple social media
Buffer focuses on the feature of “saving time in managing social media”, emphasizing that it allows the company’s marketing team to easily arrange posts and manage all accounts simply and effectively. Buffer’s vision is to build the simplest, most powerful social media tools and serve great customers. Buffer allows users to post to multiple social media simultaneously at one time. Supported social media platforms include: Facebook, Twitter, Google+, LinkedIn and Pinterest. At the same time, the service also supports scheduled posts, automatic URL shortening, and analysis and tracking of related data.
(Image: taken from Pexels)
- Social media tracking service analysis tools
BuzzSumo is a social media tracking service analysis tool, which can be called a good helper in content marketing. This service can perform statistics and processing of data on certain contents. Its main functions include: finding content, analyzing content, analyzing competitors and finding influencers, and can quickly query content mentioning relevant brands on the Internet. In addition, users can also set keywords to provide notifications of new trends through the service.
- Social dynamics monitoring
IFTTT was founded on December 14, 2010. It is a well-known online service platform whose name is derived from “if this then that”. Add trigger conditions through the settings of other different services and platforms. For example, you can set up posts on Facebook to be automatically forwarded to Twitter, saving you the time of posting repeatedly. Alternatively, we can also use IFTTT to monitor social dynamics. For example, if you want to know the latest information about “Mrs. Science” or “Adi English” on the YouTube platform, you can set up to automatically send notifications through LINE when they launch new videos. Isn’t this very convenient?
- Free picture gallery
▌Unsplash
Many community editors always need to match beautiful pictures when posting. Now is the time for Unsplash to show off its skills! Unsplash is a well-known CC0 gallery with over 850,000 free high-resolution photos. The so-called “CC0” means that the original author provides another licensing option of “no rights reserved”, allowing the rights holder to choose not to be protected by laws related to copyright and databases, nor to enjoy the exclusive rights provided directly to the creator by law. Although the CC0 library is convenient, you still need to abide by relevant regulations when using it. You cannot take its copyright as your own, or claim that you are the original author!
▌Pixabay
In addition to Unsplash, there are actually many CC0 photo gallery websites in the world, which provide a variety of images for commercial use by the public under the premise of following relevant specifications! For example, Pixabay is another well-known photo website. The site claims to have over 1.6 million free images, which is pretty impressive! Each CC0 gallery has its own characteristics, and interested friends can compare and try them out!
(Picture: Retrieved from Unsplash)
The digital tools and services introduced above are all tools that I usually use. Today I have specially compiled them to share with you. I hope they can help all community editors improve their work efficiency! If you know of other useful digital tools and services, please leave a message to share!
★ This article was originally published on the “Marketer” website.
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Further reading
- Plan social content strategy, starting from building a content calendar and setting target audiences
- Self-media management strategy for professionals
- When writing social posts, don’t forget emotional connection and brand integration
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